Gerberas are one of the most popular varieties of flowers in the industry- a fact that has held true for decades. The reasons why are fairly simple when regarding the flower and can be easily understood based on their color, texture and shape. Gerberas = Happiness to most people; a statement that has been held in truth across a wide variety of demographics. Both young and old have always enjoyed requesting this bloom for weddings, anniversaries, birthdays or just to take home for a vase for themselves. Boston florists recognized the need to keep their inventory of this particular species well packed in coolers, especially in the summer months where their popularity really skyrockets. Commonly associated with the sunflower (another summer bloomer of particular interest during June –September) and the daisy (hence its name), people just can’t get enough of the beautiful, unscented fleur that has been synonymous in meaning to “happiness” and “joy” since the beginning of time.