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Exotic Flowers Suspends Customer Card Program

Posted by Rick Canale on Wed, Oct 20, 2010

The Alizarin CardExotic Flowers has suspended issuing new customer cards. We want to know your name not your customer #. About ten years ago, we relaunched our customer card program.

Retailers all over have touted the success of their customer card programs and how they increase business. In 2001, Exotic Flowers introduced the Alizarin (the color of the card) Card at a roll out of over 10,000 customer cards.

The Alizarin Card entitled holders to instant account access; Alizarin Card Priority (delivery services unavailable to non card holders); personalization and special promos.

Why did we scrap the cards ??

  • we want to know our customers by name, not by#
  • we want to know your likes & dislikes; we do not just want to have our hand in Your Pocket

Of course, the cards will always be welcome at Exotic Flowers in Roslindale or Faneuil Hall or at

We are a family owned and operated business. Relationships are more to us than transactions. We send and share your emotions; our relationship is a lot more than a customer #. Our relationship starts with us knowing your name.


Tags: Alizarin Card, Gift Card, Customer Relationships

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