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Exotic Flowers Raises Hundreds of Dollars for the Women's Locker Room Foundation

Posted by Suzie Canale on Fri, Feb 10, 2017

Exotic Flowers Makes a Big Difference with the Caring Bouquet

womens locker room foundation.jpg

Boston is a beautiful city filled with impressive museums, outstanding music venues, IVY League schools, delicious eateries and a talented community of residents who keep this town hopping. It remains one of the hottest locations in the country for residency and touring, while still maintaining it’s historical charm that Bostonians have come to cherish.  Although there is tight knit sense of belonging and pride, Boston is not without its problems that many other urban areas face-particularly the difficulties endured by our homeless population.  

From the year 2014 to 2015, Massachusetts saw a 25% spike in those without housing reporting an estimated 1, 600 families without shelter.  In 2016, the numbers were still staggering accounting a minimum of 600 individuals who were continually homeless.  In response to this epidemic, organizations have responded by doing whatever they could to assist this demographic such as hosting clothing drives, organizing sock drops, holding food banks, supplying career assistance and providing hot meals for those hungry in their community.  One Boston non-profit, referred to as The Women’s Locker Room Foundation, decided to tackle another issue facing those who were homeless and seized the opportunity to raise toiletry donations for local women’s shelters.


The WLRF began four years ago when a group of women came together with the purpose of raising personal cleansing products through surrounding businesses and individual contributions.  Founder and CEO, Suzie Canale, became inspired to start-up the 501 C3 after working in a Boston church, which served the community by offering luncheons, outreach programs and weekly social events.  There, she learned about the devastating reality of those left without shelter and became impassioned to come up with a way to get involved.  One area of difficulty she saw of particular concern was the availability of cleaning supplies that were critical to maintaining both health and a sense of dignity.  Items typically found in a women’s locker room such as basic hygienic goods were sparse if possessed at all.  With the help of Murphy Hearl, Helen Wyche and Akiko Kaneko, a board of directors was soon founded in September of 2012 and continues to disperse much-needed sanitary products to local women’s shelters quarterly throughout the year.  Luckily, the WLRF hasn’t been alone in their efforts to make a change and has been greatly assisted by the help of a residential Roslindale flower shop, Exotic Flowers.  

Three years ago, management decided to create a stunning bouquet filled with an array of multi-colored pink flowers that would be called“The Caring Bouquet” where a small percent of the proceeds would go directly to The Women’s Locker Room Foundation.  The brightly mixed arrangement filled with roses, carnations and other stunning seasonal blooms is offered exclusively on their website and is offered to customers who are looking for a gorgeous presentation as well as an important cause to assist.  Due to the generosity of Exotic Flowers, The WLRF has been able to pack, ship and deliver toiletries such as toilet paper, soap, shampoo and toothpaste to New England shelters including Marguerite’s Place, The Oasis Foundation, The Women’s Lunch Place and the Lazarus House.  “The Caring” bouquet has become a large part of the non-profit's success and has raised over $1500 since January of 2014 where every “Caring Bouquet” sold helps facilitate a pursuit to assist the homeless population of New England.  

Tags: Women's Locker Room Foundation, Charity, Caring Bouquet, WLRF

Boston Area Charities to Donate to at Christmas

Posted by Suzie Canale on Wed, Dec 16, 2015

Sometimes the holiday season can be a difficult time for people.  I know the image of Scrooge just popped into many of your heads but those I really speak of are the homeless communities of Boston.  The temperatures are typically freezing, the days are shorter and everything seems to increase in cost by double.  It’s the sad face of December in the northeast for many and that’s without adding the factor of gifts to friends and families.  For some Bostonians, that’s not even a possibility…


Boston has always been looked upon as a melting pot, which joins together no matter how dim the situation might be, particularly when we’re talking about being cold and hungry.  Local shelters and day programs need our help to support those struggling and lucky for us-it is very easy to do!  Whether it’s donating a new blanket or offering to serve a Christmas dinner at a shelter kitchen, there’s a way for us all to help make this season jolly for everyone.  So if you’re looking for some cheer to spread around, try getting involved with these very special non-profit organizations located right in the heart of our city.


Rosie’s Place                                                           The Woods-Mullen Shelter

889 Harrison Ave, Boston, MA 02118                     794 Massachusetts Ave, Boston, MA

Phone:(617) 442-9322                                                  (617) 534-7101


The Women’s Lunch Place                                       Harvard Square Homeless Shelter

67 Newbury St, Boston, MA 02116                          66 Winthrop St, Boston, MA

Phone:(617) 267-1722                                               Phone:(617) 547-2841


Oasis Coalition                                                        Father Bill's Place

101 Arch St, Boston, MA 02110                             38 Broad St, Boston, MA

Phone:(617) 807-0940                                             Phone:(617) 770-3314

Tags: Charity, Christmas, December

Exotic Flowers in Boston Supports The Women's Locker Room Foundation

Posted by Rick Canale on Fri, Nov 16, 2012

The Women's Locker Room Foundation: Helping the Women in Need From Massachusetts

At Exotic Flowers in Boston, we often get requests from many worthy causes and charities for donations. So many of the charities are deserving and unfortunately we cannot help them all. Recently, my wife Suzie Canale has spearheaded her own foundation that Exotic Flowers is proud to stand behind.
womens locker room foundation
Boston showcases its culture, education and architecture. Unfortunately, hunger and homelessness are present. Boston is not immune to these difficulties in hardships, where it is necessary to create new opportunities of aid, produce alternative means for assistance and encourage each helping hand to connect with another.   It is from this root of verity that The Women’s Locker Room Foundation of Massachusetts has manifested into an entity dedicated towards helping women in need.
The Women’s Locker Room Foundation is a not-for-profit whose mission is to supply homeless and newly housed women with cleaning and sanitation products commonly found in a woman’s locker room.  Founded and headed by Boston resident Suzie Canale, The organization appreciatively receives but is not limited to donations of unopened and originally sealed shampoo, conditioner, hairbrushes, hand sanitizer, toothpaste, toothbrushes and body wash.  The charity in return gives the items directly to shelters, non-profits and other assistance programs for women, hopeful to promote health and wellness.  The compassion and intent behind The Women’s Locker Room Foundation is based upon the desire to supply others with basic fundamental toiletries necessary to aid and uplift with self-care.    
Boston remains one of the greatest metropolises in the world, complex with an abundance of life moved by an inherent heartbeat to help one another.   Please consider joining this cause to support the women in need of Massachusetts.
If you or a local business and would like to donate, become a member or promote The Women’s Locker Room Foundation, please visit
                                 Donations can be sent directly to:
                            The Women’s Locker Room Foundation
                                  609 American Legion Highway
                                          Boston, MA 02131

Tags: Suzie Canale, Women's Locker Room Foundation, Homeless, Charity

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