Hi, my name is Rick Canale and I tweet. I tweet a lot. Days, nights, weekends, you could say I have an addiction. I follow more than 1900 Tweeters and am followed by over 1200. If you are a glutton for information, want your news now or enjoy pop culture, then Twitter is waiting for you. As a matter of fact, you do not even have to tweet to enjoy twitter. I know many voyers on Twitter that have never even tweeted. I love Twitter so much that I even bought their stock. I have compiled a short list of my favorite five on Twitter to get you started. I have also thrown in a solid list of honorable mentions to build your profile and although I am not a huge advocate of following companies on Twitter; I have tossed in a few that seem to get it right. Here is my short five in no specific order.
- @DaveKerpen Dave is considered one of the most influential marketers on LinkedIn. His infectious personality has transformed the social media landscape. Some may remember Dave as the Crunch n' Munch guy. I know Dave as a kind man who loves his family, is a huge baseball fan and pleasure to work with. You can learn a lot from him.
- @chrissyteigen Some may know her as an SI Swimsuit cover girl while others recognize her as John Legend's wife. Teigen is the blueprint for anyone looking to build their personal brand on Twitter. She also tweets lots of great photos of food, engages her fans and makes you laugh a lot.
- @RingPRGirl Boston Public Relations pro, Kimberley Ring is a torch bearer for those who want to help others on Twitter. Sharing anecdotes, promoting charities and reaching out to others make Kim a Twitter all star.
- @BeschlossDC Michael Beschloss is an author, presidential historian and contributor to PBS and NBC. Follow him for a daily history lesson filled with prize winning photos.
- Megan tweets all day long. Some news, some humor and some great pop culture.
Once you've added these five people to your profile, then you can add our list of honorable mentions.
- - entertainer Erykah Badoula shares wisdom and responds to her fans regularly.
- - Nicki Minaj is everywhere lately. This outspoken entertainer posts regularly and interacts with her fans.
- - this former Red Sox World Champion shares a great baseball insight and healthy living tips. His interaction with fans keeps us as fans.
- - local news legend Paula Ebben is great for timely news and quickly responds via Twitter to her fans.
- - one of the best there is for sports drama.
- - always awesome when a legend replies to your tweet, she makes the list.
- - being a passionate baseball fan puts her on the list, favoriting my tweet keeps her on the list.
- - Baseball Hall of Fame President Jeff Idelson is a great follow for all us baseball fans.
Companies like , , and have all shown me how quickly customer service can happen via Twitter.
Of course I would be remiss to not mention how cool it is when a celeb follows me. , , ,
. Thanks to them and all my followers. It is likely that Exotic Flowers in Boston will not have a Twitter account. We want to keep our relationship personal. Thank you for trusting as your florist in Boston.
If you want to connect with me on Twitter, I am .
photo credit Visa
I have always admired Jim Mccann's marketing gimmicks at 1800flowers. He is one of the major players in the floral industry who steps in with new ideas and fun ones too. Recently, 1800flowers partnered with Visa and the NFL and created a football holiday known as Footballentine's Day. The idea is to send flowers to your loved one, because you are stuck at the TV watching the game. As if this gesture would placate your loved one for your lack of attention. It is is great to see these NFL Stars get in touch with flowers though. At Exotic Flowers in Boston, we even pitched Tim Tebow to endorse our products.
photo credit Visa
Unfortunately for Visa and 1800flowers, the NFL is surrounded by controversy and does not need commercials touting guys to send flowers to women while they watch football. After all, more than 55% of women watch football.
Hopefully, 1800flowers steps up and donates a percentage of this bouquet's sales to combat domestic violence.
If you get a chance, watch Eric Decker step up to the design bench and design a one of a kind floral arrangement. It is worth it. Likes a lot of Mccann's advertising, we pause and take notice. The floral industry needs more commercials.
The gerbera daisy remains a favorite for many brides in Boston, Cape Cod and Newport. Gerbera daisies are used in bouquets, centerpieces, boutonnieres, aisle petals and even in the bride's hair. Its versatility keeps the gerbera daisy on the Boston bride's radar. Many brides search for a specific color when planning their floral displays. Some gerbera varieties are not available during year round. Certain gerbera daisies are cultivated at different times of the year. This cultivation allows for stronger heads, wider availability and sometimes even higher cost efficiency. Adhering to seasonal color palettes is a wise decision during event planning. A wise bride will choose darker shades during the winter and lighter tones during the summer. If a bride is planning a fall wedding, here are a few decadent gerbera varieties that are perfect for your autumn wedding celebration.
The Serena gerbera daisy is luscious. This variety arrives in a shaded dark pink with a dark center. Fuchsia hued flowers make wonderful fall accents. The fuchsia flowers make the darker colors really pop. Serena complements other gerberas like orange and peach quite nicely. A gerbera daisy's durability is renowned. Its strong head prevents weeping and drooping in centerpieces. Other substitutions for Serena are “Picasso” and “Dark Serena”.
The “Calypso” gerbera daisy is a stunning orange that Boston brides will choose for their fall wedding. With its dark center and frilled inner sepals, Calypso gerbera daisy makes autumn arrangements pop with its vibrant color and delicate outer petals. Calypso pairs well with red, yellow or peach. This combinations stuns and awes wedding guests. Substitutes for the “Calypso” can be “Orange Illusion”, “Milonga” or “Sirtaki”.
“Yellow River” gerbera is another strong headed variety, this gerbera daisy is known for its density throughout its petals. Yellow River Gerbera has a green center; this color contrast works well in bridal work, including hair pieces, bride's maids bouquets and church pew markers. Bearing a striking resemblance to the sunflower, Yellow River gerbera makes an easy transition from summer to fall events, ideal for late September weddings. Similar yellow gerberas include “Kalika”, “Illusion” and “Chelsea”.
The floral industry's big four will soon become the big three. In October, 2014 FTD will merge with ProFlowers. What will this mean for the floral industry and what will it mean for florists ?
As a florist in Boston, my biggest hope would be more national advertising to create awareness for the entire floral industry. While the floral industry relies upon occasion based giving, it would be great if FTD ramped up their advertising to make certain that flowers should be at the top of any gift giving list.
ProFlowers was always limited in its ability to tout same day delivery. Same delivery is one of Exotic Flowers in Boston's greatest assets. FTD's network of thousands of local florists should strengthen ProFlowers value. It is interesting to note that FTD launched a hand tied European bouquet collection previous to this announcement. ProFlowers was built on assembly required bouquets. At Exotic Flowers, 'batteries' are included and we do not feel that your floral gift should have to be assembled.
The gorilla in the room just got stronger. The question remains, how will FTD convince its members like Exotic Flowers in Boston that this merger will benefit a local Boston florist ?
Every night I read my four year old son Lance a bed time story. While Lance prefers The Cat in the Hat or his mom's The Popcorn Hydrangea of Poppingtom, I make sure to read new books often. Now that his mom works at the Westwood Library, Lance enjoys new books daily. Last night we read The Donut Chef by Bob Staake.
Staake's tale shares the story of a wildly popular doughnut shop who almost loses sight of what made his clients love his shop to begin with. When a rival doughnut shop opens, the chef continues to create new and exciting flavors every day. Sometimes the doughnuts do not even look like or taste like doughnuts.
As florists in Boston, we can caught up in this same type of hysteria. Competition is great for business. It forces new ideas and betters service. At the same time, florists cannot forget where our clients came from. The donut chef is reminded by a two year old girl that the glazed doughnut (which he no longer sells) is the reason she was there. This revelation leads the donut chef to bring back the glazed doughnut in all its grandeur.
Much like the Donut Chef, every florist needs to remind themselves that the red rose is the backbone flower of our industry. We should never dispel its significance. Clients will try other flavors, but they will always want that red rose.
So many small florists undervalue their talents. As professional florists, know that your skills came at a steep price and you should be compensated for your time, effort and talent.
When brides come into our Boston flower shops and ask about doing the flowers themselves (dyi) for their own wedding, I often think of this story.
Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.
“It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.”
So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.
“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”
“Five thousand dollars,” the artist replied.
“B-b-but, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”
To which Picasso responded, “Madame, it took me my entire life.”
On July 12th, 1957 - Arnold 'Sonny' Canale purchased Lombardi Florist & Nurserymen at 599 American Legion Highway in Roslindale. Sonny had worked there for years as designer, grower, salesman, delivery driver and floor sweeper.
Sonny's mantra since that day has been 'never hire anyone who cannot sweep the floor.' That work ethic has remained in place at Exotic Flowers for 57 years.
Sonny remains at the top of the Exotic Flowers hierarchy. He works seven days on the property. So clients can rest easy knowing that the boss tends to every detail.
At Exotic Flowers in Boston, we are baseball fans. We celebrate the grand old game any chance we get. On Opening Day, we have a company cookout. We have partnered with the Boston Red Sox and sponsored many little league and softball teams over the years. If you're in Roslindale and talk baseball, rest assured your florist in Boston will always 'talk shop,'.
Baseball and flowers go hand in hand. Glenn Stout tells us, in his book Fenway 1912, that on April 20th, 1912 Fenway Park opened and pots of flowers greeted the fans. Think about it, pots brimming with flowers welcome people. Baseball people knew this 100 years ago. Baseball Hall of Famer Bill Veeck planted the ivy at Wrigley Field in Chicago in 1937 to make patrons feel more welcome. Yes. Baseball, flora and fauna go hand in hand.
Flowers and baseball provide a spark of nostalgia. Whether you recall Fred Lynn crashing into the Fenway wall in 1975 or the beautiful flowers on your grandmother's dinner table, these images create a bond and experience that your cell phone cannot. The National Baseball Hall of Fame and Museum on Cooperstown, New York celebrates its 75th anniversary this year. At Exotic Flowers, we have partnered with the Hall of Fame to bring our clientele The Cooperstown Collection. Exotic Flowers will donate twenty percent of the purchase price of specially designed baseball themed floral arrangements and gifts to the Hall of Fame to help raise money and awareness for this valued American Institution. The world needs more museums.
On another note, Exotic Flowers is proud to announce that the team we sponsor in Westwood, Massachusetts won its championship. The Westwood River Bandits had an amazing run of 12 wins, 1 loss and 1 tie as it captured the third grade championship.
For the third year in a row, Exotic Flowers has been named Best Florist in Boston by the Improper Bostonian Magazine. We welcome the microscope that the title brings. After all, who is to say that Pizzeria Regina's pizza is better than Santarpio's ? Or that, Sweet Cheeks has better barbecue than Red Eyed Pig ? I am sure there are many clients at Winston Flowers and Olympia Flowers that are mystified that the Exotic Flowers was named best florist in Boston for three years in a row.
Thank you to the Improper Bostonian for this recognition and the write up (as seen below).
Exotic’s assortment of pristine arrangements and stunning wedding-reception centerpieces help this business to stand out in the ever-blooming floral services market. In a pinch to find a gift and can’t make up your mind? Designer’s Choice bouquets are updated daily and always offer something colorful and unexpected.
Congratulations to our Roslindale neighbors Fornax (best bread) - it is; and Tables of Content (catering).
If you read the Exotic Flowers in Boston newsletter, blog, our facebook page
or even visit our store in Roslindale, you know that our floral staff loves food. Here are some photos of some of our favorite foods.
Nothing in New England like an authentic clambake which includes lobster, steamers, corn, potatoes and kielbasa. But if sea food is not your thing then how about barbecued ribs or a steak salad.
And of course why finish off your meal with smores ?