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Exotic Flowers in Boston Nets Top Story from Floral Management

Posted by Rick Canale on Mon, Jan 02, 2012

The following notification has been taken from the Society of American Florists (SAF) Member Wake Up email on 12/31/11


Sales Wake Up resized 600

Best of Floral Management’s Hands OnIf you think Sales Wake-Up is the only place where SAF members can get innovative ideas for increasing sales, then you likely are not reading the monthly Hands On column in SAF’s Floral Management magazine. It’s a treasure trove of best practices, management tips and, yes, sales ideas. As we bid 2011 farewell and get ready to ring in another year of Sales Wake-Ups, we want to pay tribute to you, our loyal readers, by gifting you with our top five sales-boosting stories from Hands On: 

No-Fail NeW Year’s
> Resolved to start 2012 on the right foot? Take a step forward
with these practical changes, culled from a review of New Year’s
resolutions for florists and small retailers.
Invest a higher percentage of your marketing budget in
packaging. One year ago, florist Rick Canale resolved to shift
Yellow Pages ad dollars into monogramed bags and cellophane,
as well as interior and exterior signage for Boston-based Exotic
Flowers. The exterior signage, in development now to replace
two illuminated “relics,” “will pay for itself the first year,” he said.
“The new signs are grabbers.”
Canale also updated the staff uniforms: “The polished look
has made a huge difference in the psyche and approach of staff
when we all dress in the same color” (maroon), he said. Even
seasonal personnel will sport matching, logoed jackets for
Valentine’s Day deliveries.

Exotic Flowers in Boston remains an active marketer in the floral industry. We are proud to share our ideas. Honored that our ideas are shared with our colleagues. And Exotic Flowers in Boston is confident that our business ideas not only benefit our growth as a Boston Florist but benfit the entire floral industry.

Stay tuned for more exciting marketing ideas from Boston's Premier Florist as we start planning a new entry for the Floral Management Marketer of the Year.

Tags: SAF, Floral Management, Marketing

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