Exotic Flowers in Boston

5. Toots by Bob Considine

No longer in print, this book about the famous saloon keeper Toots Shor -  is a nice read for all restauranteuers and small businessmen. 'Toots' not only teaches how to build solid business relationships, but also how to make money while doing it. His concept of spending quality time with his customers is practiced every day at Exotic Flowers in Boston.

4. Marketing Your Dreams by Pat Williams, Michael Weinreb

Williams insists that 'Marketing Your Dreams isn't a Bill Veeck biography; instead, it's a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. It's a book about extracting Veeck's traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did.'

The reader will find many of Pat and Bill's marketing ideas implemented at Exotic Flowers in Boston. Bill Veeck has always been one of my idols.

3.

by Leonardo Inghilleri,Micah Solomon,Horst Schulze

 

the chapter on Building Customer Loyalty Online and the Appendixes are worth the price of the book alone.
Just wish more companies practiced these policies.

At Exotic Flowers in Boston, we are making a concerted effort to implement many of these policies.

 

2.

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by David Meerman Scott,Brian Halligan

 

This book is great for the beach or the lake. A quick read with original insight. You can finish in a day or two.

 

Halligan and Meerman Scott have offered the staff at Exotic Flowers lots of fresh ideas for social media and marketing in Boston.

1.

Veeck--As In Wreck: The Autobiography of Bill Veeck

by Bill Veeck,Ed Linn

 

I am now reading this book for the third time. Not only inspiring, but enjoyable. This book is a must have for baseball fans, marketing fans and all small business owners. Bill inspires and teaches.