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Exotic Flowers in Boston

Exotic Flowers in Boston Drops Red Sox for Santa Claus

Posted by Rick Canale on Mon, Dec 05, 2011

Santa Claus Boston
For Immediate Release:  December, 2011
Boston, Massachusetts:
Exotic Flowers in Boston, Boston's Premier Florist, has signed on to support the North Pole and Santa Claus and is now an official florist of the North Pole. Commentary from Boston florist Rick Canale is below:
' Like Santa, We Deliver ' - Exotic Flowers in Boston has been delivering Christmas presents in the Boston area for more than seventy five years. Our third generation florist has been practicing elf like crafts for decades.
Exotic Flowers no longer sponsors the Boston Red Sox. We feel feel that Santa Claus is a much better fit.
The Red Sox eat fried chicken and drink beer just days before the playoffs. Santa Claus drinks cocoa and eats cookies on Christmas eve. Being the Official Florist of the North Pole reflects our family business that we have labored to create. 
official florist of the north pole
Not only has Exotic Flowers taken their Red Sox sponsorship dollars to the North Pole, but we have also decided to sponsor less spoiled baseball players like the Parkway Little League Gerbils.
At Exotic Flowers in Boston, when you call we deliver. As reliable as Santa Claus the personnel at Exotic Flowers makes your Christmas better.
Unlike Adrian Gonzalez, no complaints about working Sundays in December.
Unlike Lackey, Beckett, Bucholz and Lester; no taking advantage of your loyalty.
Unlike Varitek and Wakefield, our experienced leaders will lead.
Unlike Lucchino, Werner and Henry, if we screw up we apologize.
Unlike ticket prices, we will not overcharge you, ever.
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Tags: Red Sox Florist, Marketing, Red Sox, Christmas

Exotic Flowers Top 5 Business Books for Summer 2011

Posted by Rick Canale on Fri, Jul 22, 2011

5. Toots ShorToots by Bob Considine

No longer in print, this book about the famous saloon keeper Toots Shor -  is a nice read for all restauranteuers and small businessmen. 'Toots' not only teaches how to build solid business relationships, but also how to make money while doing it. His concept of spending quality time with his customers is practiced every day at Exotic Flowers in Boston.

4. veeck marketing resized 600Marketing Your Dreams by Pat Williams, Michael Weinreb

Williams insists that 'Marketing Your Dreams isn't a Bill Veeck biography; instead, it's a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. It's a book about extracting Veeck's traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did.'

The reader will find many of Pat and Bill's marketing ideas implemented at Exotic Flowers in Boston. Bill Veeck has always been one of my idols.



Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

by Leonardo Inghilleri,Micah Solomon,Horst Schulze
the chapter on Building Customer Loyalty Online and the Appendixes are worth the price of the book alone.
Just wish more companies practiced these policies.
At Exotic Flowers in Boston, we are making a concerted effort to implement many of these policies.
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by David Meerman Scott,Brian Halligan
This book is great for the beach or the lake. A quick read with original insight. You can finish in a day or two.
Halligan and Meerman Scott have offered the staff at Exotic Flowers lots of fresh ideas for social media and marketing in Boston.
Veeck--As In Wreck: The Autobiography of Bill Veeck
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by Bill Veeck,Ed Linn
I am now reading this book for the third time. Not only inspiring, but enjoyable. This book is a must have for baseball fans, marketing fans and all small business owners. Bill inspires and teaches.

Tags: Bill Veeck, Marketing, Customer Service

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