Exotic Flowers in Boston

The holiday season can be a wonderful time for most but for others, there’s a lot of stress and hard work involved. If you’re a local flower shop, you really understand this statement.  Florists have to move a ton of product just to pay for the increase in overhead during the month of December due to heating, staff and wholesale product prices.  For the larger floral operations, they have competition against supermarkets, truck stops and even buy-in-bulk stores like Cosco.  There’s a constant price war and in the end-you’re lucky if you can break even.  For the smaller flower shops who are struggling to sell their red amaryllis and rose arrangements, they too battle against lower quality look-a-likes sold by neighboring entities who can shove a few poinsettia plants in the window and call themselves a greenhouse.  Plain and simple-it’s a tough time of year for these guys so they need to do everything they can to attract customers.

Thankfully, they’re doing a great job because business proprietors and employees have allowed themselves to think outside the box.  With creative ideas that work to relax, enchant and excite potential patrons into choosing their store over the others, floral companies are effectively overcoming the saturation of the market during Christmas and are winning back the prestige of their seasonal décor as they should be.  Here’s a few ways that are setting these guys apart from the rest!

Music is the Key

Music is the number #1 stimulator that encourages the emotion of happiness.  Plug in those speakers and fire up Nat King Cole, Andy Williams or even “Alvin and the Chipmunks Holiday Sing Along” to alleviate tension and increase the spirit of the season!  Both your customers and staff will thank you.

Something’s in the Oven

When you have something cooking in the oven, the scent works its way into our neuro-system releasing anxiety and frustration. When the food baking is something sweet, the effects are quadrupled. Offer a nice plate of Christmas cookies to all those who enter your store and make sure you have both gluten and sugar free options for those who prefer an alternative to sugar or have dietary restrictions.

The Wonder of a Flocking Machine

There’s nothing like watching a flocking machine do its magic on a tree farm!  The buzzing sound coupled with the white flakes floating up in the air can make anyone smile so if you’re on the fence about making the investment-go for it!

Light It Up

It doesn’t matter if the lights are rainbow-colored, blue, purple, white, red or silver- bulbs are a must when decorating your business for the season.  The effect promotes a sense of ethereal and softness curtailing those moods that might be a bit brittle during the month of December.

Celebrate Like It's Family

Do you realize that the people who choose your shop to do businesses with during this season are also welcoming you into their holiday celebrations?  Your entity has become a part of their family’s festivities just buy purchasing the perfect Christmas tree, poinsettia plant or pinecone centerpieces from you!  

Where There’s a Santa- There’s a Way…

Grab a person who works for you and put them in a Santa Suit!  They don’t have to look the part, but they do have to smile and say “ho, ho, ho!”  You wont believe how excited the younger customers will be and what it does for your company’s environment as a whole.

Don’t Forget It’s Called the “Season of Giving”!

They don’t call it the “season of giving” for nothing, you know!  Contact your local non-profits and donate a few vases and plants for elder and homeless dinners or even ask your local library if you can participate in a free flower arranging demonstration!  You’ll feel great and you might even stir a little interest you way!

We already know how fabulous Boston florists are, don’t we?  Possessing contemporary innovation, a wide variety of premium product and an outstanding reputation for knowledge within the industry, Boston floral designers are among the most elite in the country.  From the east coast to the west coat, Boston still trumps the skill and ingenuity compared to others in the business and there’s a good reason why!  Our finest florists are gifted with particular qualities and characteristics that set them apart from the rest.  It’s true!  Just take a look at some of these fun facts about our city’s fabulous florists that continually make them rise above the rest.

• Mother Nature’s A Blessing To Boston Florists

Mother Nature plays a huge part in assisting buyers and designers from the northeast region and the reason why is because we are susceptible with four different seasons of change.  Unlike other regions, this allows us to have a deeper knowledge of texture and color.  Boston florists tend to have a richer compilation of tones and shading as well as utilizing a larger variation of height and size within their work.  Not only does it make the centerpieces, bouquets and daily arrangements more interesting to consumers, there is a constant theme of “change” making these pieces overall more enjoyable.

• Boston Florists Are Wicked Smart!

Boston florists are among the highest educated in the industry possessing a 75% percent rate of college graduates.  Popular degrees range from business administration to agriculture, forming a well informed community of intelligence within operation, marketing, design and management.  Boston florists are also known to be extremely supportive of local design schools.  Not only do they participate by aiding learning branches with grants, scholarships and internships, they proactively help to prepare and ready the next generation of talent within the industry.  

• “Flexible” Is Their Middle Name

It’s true that Boston companies struggle with a heightened expenditure of gas, electricity and rent than many other florists but this only allows them to be able to think outside the restrictions of cost better than competitors.  Bean Town’s finest are well crafted in downsizing, upsizing and substituting floral varieties when a client is strapped on a budget.  Being one of the largest importing cities in the industry, local buyers have a firm understanding of market trends and availability leading the customer to higher grounds of satisfaction.  No matter what the occasion calls for, designers are ready to sculpt and mold pieces that reflect all ends of cost while still presenting a stunning visual affect.  Their flexibility is so accommodating, there leaves no reason why Bostonians can’t enjoy fresh flowers year round!