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Famous Florists Who Have Made Their Mark

Posted by Suzie Canale on Fri, Jul 14, 2017

When you think of famous people, actors, doctors, astronauts and inventors may be the first professions that come to mind.  These are the careers chosen to influence the world by making it better place through ingenuity, brilliance, healing, entertainment and discovery.  While these are obviously some of the most sought after positions, it’s imperative we take a look at those who have gifted society with beauty-perhaps a florist could fit well in this category?  Over the years, there are certain florists who have pushed their way up to the top due to their impressive visions of creative floral design.  Gifted with imagination, talent and the ability to implement inventive presentation by the use of blossoms, these famous designers have truly put their mark on the industry, revolutionizing our appreciation and pride within the floral industry.  Read their stories and learn how they rose to become the highest celebrated professionals in their realm.  


Simone Gooch - photo credit via


Simone Gooch has been said to be the top floral designer of London whose clients include Chanel, Hermes and Louis Vuitton.  Her style is categorized by a “minimalistic” approach and sways towards “less is more” attitude when designing pieces.  Gooch is often inspired by visiting wholesalers to see what catches her eye instead of always relying on ordering a particular type of flower.  Although London is known to encourage an “English feel” to their floral arranging, she prefers to be more architecturally animated instead of compact as the traditional style demands.

Klaus Wagner


Klaus Wagner is an important industry leader for his native country of Germany where he is the first German designer to be awarded the honor of “World Champion”.  He depends solely on inventing new materials to use in his arrangements, creating optimally extensive “works of art” instead of mere bouquets in vases.  Kraus is the owner of the flower shop, “Blooms” as well as a floral publishing house and agency.

Menno Kroon  


Menno Kroon comes from a country where floral designing is one of the most competitive professions you can be in, yet he still manages to rise to the top as one of the best.  Starting at a young age, Kroon was mesmerized by anything that grew, particularly seeds and their process to grow into something beautiful.  He nurtured his passion by studying under some of the most renowned florists in the Netherlands until he, too became a Dutch Master himself.  He is not only recognized for his beautiful talent with flowers but also for his interior and exterior designing skills.  


Tags: Flowers Worldwide, London, Working in a Florist, Florist

The Flowers for the 2012 Olympic Games in London

Posted by Rick Canale on Fri, Jul 27, 2012

flowers for the olympics resized 600 The Olympic games has a famous tradition of presenting medal winners with flower bouquets. This tradition dates back more than 3,000 years to the orginial Olympic games in Greece when wreaths or garlands preceded medals as the presentation award. The bouquets are often tossed to fans in the arenas, this florists must make certain the flowers have no thorns or sharp protrusions. 

For the 2012 Olympic games in London, Jane Packer floral design studio was chosen to create more than 4,000 floral 'Victory Bouquets' for the events. The bouquet was created by Susan Lapworth. Colors and flowers were chosen to reflect the vibrancy of the London Games. All flowers and herbs in the bouquet had to be able to grown in Britain. Pink, yellow, orange, and green roses are grouped by color and seperated by British food ingredients English lavender, rosemary, apple mint and wheat.

olympic games flwers resized 600

 Patricular flowers and herbs were also chosen to be able to withstand fluctuating temperatures as well. 

The Olympic Games remind us how important flowers are for us as a symbol of energy and victory. Flowers always tell a story.

Tags: Olympics, Olympic Games, Presentation Bouquets, London

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