When you think of famous people, actors, doctors, astronauts and inventors may be the first professions that come to mind. These are the careers chosen to influence the world by making it better place through ingenuity, brilliance, healing, entertainment and discovery. While these are obviously some of the most sought after positions, it’s imperative we take a look at those who have gifted society with beauty-perhaps a florist could fit well in this category? Over the years, there are certain florists who have pushed their way up to the top due to their impressive visions of creative floral design. Gifted with imagination, talent and the ability to implement inventive presentation by the use of blossoms, these famous designers have truly put their mark on the industry, revolutionizing our appreciation and pride within the floral industry. Read their stories and learn how they rose to become the highest celebrated professionals in their realm.
Simone Gooch - photo credit via http://www.dailyimprint.net
Simone Gooch has been said to be the top floral designer of London whose clients include Chanel, Hermes and Louis Vuitton. Her style is categorized by a “minimalistic” approach and sways towards “less is more” attitude when designing pieces. Gooch is often inspired by visiting wholesalers to see what catches her eye instead of always relying on ordering a particular type of flower. Although London is known to encourage an “English feel” to their floral arranging, she prefers to be more architecturally animated instead of compact as the traditional style demands.
Klaus Wagner is an important industry leader for his native country of Germany where he is the first German designer to be awarded the honor of “World Champion”. He depends solely on inventing new materials to use in his arrangements, creating optimally extensive “works of art” instead of mere bouquets in vases. Kraus is the owner of the flower shop, “Blooms” as well as a floral publishing house and agency.
Menno Kroon comes from a country where floral designing is one of the most competitive professions you can be in, yet he still manages to rise to the top as one of the best. Starting at a young age, Kroon was mesmerized by anything that grew, particularly seeds and their process to grow into something beautiful. He nurtured his passion by studying under some of the most renowned florists in the Netherlands until he, too became a Dutch Master himself. He is not only recognized for his beautiful talent with flowers but also for his interior and exterior designing skills.