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Christmas Display Windows for Florists

Posted by Suzie Canale on Sun, Dec 07, 2014


It’s the time of the year when we see the most spectacular window displays in storefronts and why do you ask?  The reason lies within the themes that emulate from the Christmas season, specifically lights, beauty and warmth.  Whether you are designing the window for a clothing boutique or home improvement outlet, you can bet that that the possibilities are endless when selecting items and props for an eye-catching presentation.  So what if you’re a florist and at your wits end as to how to attract more customers, potential buyers and passerby’s into stepping into your store this Christmas?  Don’t be worried that the same snowman holding a rose that you’ve put up for the last ten years will be your only solution.  Put Frosty away for good this Christmas and try out some these templates proven to increase walk-in percentages in any flower store


Clean, Clean, Clean

The first thing that any window designer absolutely must do is snag a bottle of Windex and start scrubbing.  It will not do to have a musty, stained or cloudy glass appearance, the window front must be immaculate!  Any dirty residue will immediately distract from your presentation and confuse onlookers from what you are really trying to show them.  Flower arranging, in general, is about orchestrating a beautiful compilation with the use of single objects being put together.  We don’t fill vases that are filthy so why fill a window that lacks the same appeal?  Many proprietors have employees who are in need of extra hours during this season, and this is a perfect job to fulfill them!


Original if Possible

Flower shops often employee creative thinkers, people who are capable of thinking outside of the box, so it is detrimental to utilize their ability of imagination when making an effective window front.  Ask your designers to take three minutes to brainstorm their ideas on a piece of paper, where you can afterwards sift through and choose themes that they have come up with that are perfect for your shop.   Try to stay away from the traditional and done-to-death looks such as stuffed Mr. and Mrs. Claus dolls or giant plastic snowflakes.  It’s boring.  Use materials that you already have in your inventory to come up with fresh accessories such as stringing dried flowers to wrap around Christmas Trees, a recreated gingerbread house made from flowers or design a winter scene made up of entirely blooms and plants.  Another tip is to be vigilant of staying away from the conservative red, white and green color palette.  Mix and match to build a spectacular presentation that is sure to allure anyone who walks past your window. 

suzie_canaleSuzie & Ryan Canale, Fall 2014 Newbury Street, Boston, MA

Suzie worked in wholesale floral for many years in Boston. She has received training in visual merchandising from Europe's master floral designers.

Tags: Retail, Holiday Decor, Christmas, Holiday Memories

Boston Florist Learns from Six Flags New England

Posted by Rick Canale on Tue, Jun 28, 2011


If you know me, then you can often find me working on Saturdays. No worries, it is retail. Once you sign on for retail, you know weekends are imperative to your business survival. Unfortunately, working Saturdays often infringes on family time. Spending time with my family is my favorite past time.

This past Saturday, June 25th, 2011 my wife Suzie was treated by her company to free passes to Six Flags New England. What a treat. Not only did my son refer to it as the best day ever, my entire family had a blast.

Not only did the trip recharge my batteries, but Six Flags New England also provided valuable business lessons that all retailers should aspire.

1. Recharge your batteries: It is good to get away, take time off and spend time with family. Family is why we work so hard and we can never lose sight of how much they mean.

2. Cleanliness: From the parking lot - to the theme park - to the staff; the grounds are immaculate. No litter anywhere. The restrooms are cleaned often. The staff is well groomed and polite. No gum chewing, cell phone chatting, odd piercings or visible tattoos. All the attributes we hope to see in a retail store, but rarely do.

3. Enthusiasm: the energy in Six Flags New England is infectious. The staff is high energy and young at heart. For the most part, the staff is young. But all staff members are upbeat. From the continued hawkers dribbling basketballs to the constant requests for High Fives. Six Flags England gets it. Human contact, smiles, energy, positivity and good music make an ordinary amusement park a great memory. Retail stores, are you listening ? Do you wonder why clients are taking their sales on line ? As retailers, we need to create positive memories.


4: Superman & Batman and the power of branding: Contrary to what one might think, Six Flags Amusement Parks are not owned by Universal Studios or Warner Brothers. Bugs Bunny, Daffy Duck and Tweety walk throughout the park for photo opportunities, high-fives and autographs. Rides like Bizarro and the Gotham Gauntlet are gate attractions. Six Flags New England embraces their partners. They realize the importance of working with name brands and not for them. As Boston florists, Exotic Flowers works with Teleflora and FTD. Exotic Flowers is proud to offer FTD and Teleflora items in the Exotic Flowers design style. Exotic Flowers works closely with Teleflora so that spokesperson Faith Hill offers Boston flower buyers one of our best selling collections.

5: Fair compensation: Six Flags New England is not cheap. They charge a premium for parking, carnival games, tickets and food. Six Flags New England realizes that for a business to prosper, it must charge a fair price for its good services. Remember, 'Cheap products make for a cheap company.'

Tags: Six Flags, Retail, Family Time, Faith Hill

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