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Exotic Flowers in Boston

Customer Service for Florists is About Doing What is Right

Posted by Rick Canale on Wed, May 16, 2012

boston graduation flowers resized 600 Having been a Boston florist for more than seventy five years, Exotic Flowers has seen our share of mistakes and mishaps. We have made some errors along the way and have witnessed some of the best ecuadorian roses wilt without explanation. As a top florist in Boston, we have a responsibility to our clients. If things go wrong, we make them right. When people buy flowers, they are often sending their emotions.

graduation flowers in boston resized 600 At Exotic Flowers in Boston, we send thousands of our orders around the world. We have a great list of florists who we send flowers to for our clients. These florists practice the same customer service skills as Exotic Flowers and send similar outstanding flowers arrangements as well. These florists like Exotic Flowers are in high demand and sell out fast. Sometimes like Valentine's Day and Mother's Day we use other flower shops to get your last minute orders out. Sometimes these shops mess up.

For example, we recently used a flower shop in Lithonia, Georgia. We were assured by the owner Victoria that our delivery was in good hands. Guess what ? Victoria messed up and lost the order and the delivery did not get made. Everyone makes mistakes, but owning up to them is key to making things right. Victoria was truly sorry, but had no clue how to make things right. Victoria should have offered a new arrangement at no charge. Alas she did not. At Exotic Flowers, we stepped up; refunded the customer, paid for the price of replacement and sent the sender a box of Godiva of chocolates. It was not in the name of saving the customer, but in the name of doing the right thing.

The sender even kindly sent this note us: "Thank you for your courtesy. My mother was really pleased to receive her flowers. They are beautiful. 

You are very much appreciated. And you have our continued support. 



Sometimes our staff may be rushed and under stress and may be referred to as The Surly Florists in Boston. Everything we do at Exotic Flowers is about doing what is right. We are a member of the community. 

Tags: Customer Relationships, Teleflora, Worldwide Flowers, Surly Florist, Customer Service

The Surly Florist in Boston

Posted by Rick Canale on Mon, Oct 04, 2010

Ecuadorian Roses in BostonAbout ten years ago, Chef Tony Ambrose owned and operated the Ambrosia Restaurant on Huntington Avenue in Boston. Ambrosia was famous for its highend dining, its trend setting crowds and its surly chef.

Ambrose ran his kitchen at an intense level with high stress in his quest for perfection. Ambrose, an expert in his field, has a storied history of berating staff and clients alike.

One time, a dinner party had questioned the waiter on the freshness of the fish which they had been served. Ambrose, the perfectionist, considered this complaint an assault on his restaurant, character and his craft. He promptly came from the kitchen to quickly berate the client and their taste buds. Professional ? No, of course not. But Ambrose was an artist, an expert in his field who was blinded by his ambitions to perfect.

In Boston, Exotic Flowers is owned and operated by the Canale family. Sonny Canale is the Tony Ambrose of the floral industry. Sonny has honed his craft for over 50 years as Boston's Premier Florist. His quest for perfection in floral design and growing plants has kept  Exotic Flowers at the forefront of the floral industry.

Although Sonny has never publicly humiliated a customer, customers may have witnessed the intensity of a high energy design room at Exotic Flowers in Roslindale. There is a lot of yelling and a bit of cursing, especially in the mornings. Professional ? No, but Sonny is an expert and artist. His quest for perfection has kept Exotic Flowers in business for over fifty years.

If any client, visitor, employee or friend has ever been offended or intimidated by the surly florists in Boston, we are sorry. Our goal is never to offend, but to give you the best.

Tags: Sonny Canale, Surly Florist, Tony Ambrose

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