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Exotic Flowers in Boston

The Beach Inspires Florists from Boston to Dallas - #VaseOff!

Posted by Rick Canale on Thu, Jul 12, 2012

beach theme flowers boston resized 600It's summer time and we are fortunate to live on the east coast where trips to the beach are regular. Some of our favorite beaches include Old Silver Beach, Long Beach and Minot. When our floral designers make beach trips, they cannot help but be inspired by the awesome beauty of the ocean. Why go to Pinterest when inspiration can be had on the beaches of Cape Cod ?

This beach like inspiration is catching fire with floral designers throughout the United States. As a long standing member of The Society of American Florists (SAF), Exotic Flowers in Boston is offering its full support to SAF's latest public relations program. The latest installment of The VaseOff! Challenge, Society of American Florist's (SAF) online floral design  competition series, went live to the public this week, flaunting florists’ talent for matching flowers to recipients’ personalities. The Challenge: Design an arrangement sure to delight a friend who loves the beach and can't get enough of the sun, surf and sand.

VaseOff! Boston Florist 

The VaseOff! Challenge is SAF’s latest public relations program designed to drive traffic to the blog and promote positive floral messages to consumers and the media.

“In this world that revolves so much around social media, consumers like interaction,” said Jennifer Sparks, SAF Vice President of Marketing. “This challenge provides a fun, interactive way to spread the good news about the benefits of flowers and the expertise of florists, with the capability of going viral very quickly.”

VaseOff! is part of SAF’s 2012 Consumer Marketing Program, which uses public relations and social media to promote positive messages about flowers, plants and florists. SAF marketing programs are possible thanks to the SAF PR Fund, made up of retail member dues and voluntary contributions by wholesalers, suppliers, importers and growers. Since its inception in 2001, PR Fund programs have generated more than 1 billion consumer impressions, according to Ogilvy’s measurements.

Tags: VaseOff, Floral Design, SAF, Flowers for Emotional Health

Twilight Breaking Dawn's Wedding Flowers Inspires Boston Florist

Posted by Rick Canale on Wed, Apr 11, 2012

twilight wedding flowers
As a Boston florist, I find inspiration from colleagues, nature, landmarks, Pinterest and even the movies. Recently, I have become a fan of the Twilight Saga. The most recent installment Twilight Breaking Dawn begins with an elaborate wedding scene set outdoors. The fusion of nature, a wedding and beautiful wedding bouquets inspires not only a twilight fan but florists as well. 
twilight breaking dawn wedding flowers resized 600
A cultural revival is taking place in the United States. As a long standing member of The Society of American Florists (SAF), Exotic Flowers in Boston is offering its full support to SAF's latest public relations program.

SAF’s latest public relations program taps into the 1920s cultural revival prompted by Oscar winner “The Artist” and the buzz surrounding the upcoming film adaptation of “The Great Gatsby” starring Leonardo DiCaprio. From feather-embellished florals to romantic color combinations, the Jazz Age is making its way onto the wedding scene. And it’s the backdrop for SAF’s first VaseOff! Design Challenge.

VaseOff florist challenge

VaseOff! An online series of floral design competitions featuring SAF members, combines the power of social media and the reality competition craze to get consumers and the media talking about flowers.

“We've found that retro era wedding themes have become increasingly popular, and with ‘The Great Gatsby’ being released in December, the potential for even more 1920s-inspired weddings is very likely, so this challenge could be perfect timing, providing inspiration to both florists and vintage-loving brides,” said Jennifer Sparks, SAF’s vice president of marketing. “Plus, the fun theme is sure to grab consumer attention.”

The first challenge is to create a bridal bouquet worthy of Daisy Buchanan in the style and spirit of “The Great Gatsby.” It came from a suggestion by a reader of The Bride's Café: “I would love to see floral designs inspired by classic literature, anything from ‘The Great Gatsby’ to ‘Lord of the Rings’ to Shakespeare!”

Tags: Twilight, VaseOff, Hollywood Florist

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