Recent Posts

Follow Me

Exotic Flowers in Boston

Can a Super Model Sell Valentine's Day Flowers in Boston ?

Posted by Rick Canale on Wed, Jan 25, 2017

adriana lima resized 600
Exotic Flowers in Boston is a proud partner of Teleflora. Our ability to send quality flowers and spectacular arrangements worldwide through their network makes Teleflora a perfect partner for our third generation Boston florist. Teleflora also offers our staff technology and marketing support as well. In 2011, Teleflora partnered with singer Faith Hill. The Faith Hill collection was a huge success for Exotic Flowers in Boston.
Teleflora set the stakes even higher. Choosing to get a little edgier, they enlisted Victoria's Secret lingerie model Adriana Lima to help sell flowers.
lingerie model flowers resized 600
Can a lingerie model sell flowers in Boston ? I think so. At least I know, Adriana can help Exotic Flowers in Boston sell more flowers. Adriana Lima like Exotic Flowers is all about Reaction Guaranteed. 
“The thing I love the most about this ad is that everything happens in a very intimate moment, in a romantic place,” Lima revealed. “Men will learn about the emotions women feel and how important a gift of flowers is to us on Valentine’s Day. I know you guys will like it.”
adriana lima boston florist resized 600
 
 

Tags: Teleflora, Faith Hill, Valentine's Day, Adriana Lima

Can a Lingerie Model Sell Valentine's Day Flowers in Boston ?

Posted by Rick Canale on Fri, Jan 27, 2012

adriana lima resized 600
Exotic Flowers in Boston is a proud partner of Teleflora. Our ability to send quality flowers and spectacular arrangements worldwide through their network makes Teleflora a perfect partner for our third generation Boston florist. Teleflora also offers our staff technology and marketing support as well. In 2011, Teleflora partnered with singer Faith Hill. The Faith Hill collection was a huge success for Exotic Flowers in Boston.
Now Teleflora is setting the stakes even higher. Choosing to get a little edgier, they are enlisting Victoria's Secret lingerie model Adriana Lima to help sell flowers.
lingerie model flowers resized 600
Can a lingerie model sell flowers in Boston ? I think so. At least I know, Adriana can help Exotic Flowers in Boston sell more flowers. Adriana Lima like Exotic Flowers is all about Reaction Guaranteed. 
“The thing I love the most about this ad is that everything happens in a very intimate moment, in a romantic place,” Lima revealed. “Men will learn about the emotions women feel and how important a gift of flowers is to us on Valentine’s Day. I know you guys will like it.”
adriana lima boston florist resized 600

Tags: Teleflora, Faith Hill, Valentine's Day, Adriana Lima

Boston Florist Learns from Six Flags New England

Posted by Rick Canale on Tue, Jun 28, 2011

bizarro

If you know me, then you can often find me working on Saturdays. No worries, it is retail. Once you sign on for retail, you know weekends are imperative to your business survival. Unfortunately, working Saturdays often infringes on family time. Spending time with my family is my favorite past time.

This past Saturday, June 25th, 2011 my wife Suzie was treated by her company to free passes to Six Flags New England. What a treat. Not only did my son refer to it as the best day ever, my entire family had a blast.

Not only did the trip recharge my batteries, but Six Flags New England also provided valuable business lessons that all retailers should aspire.

1. Recharge your batteries: It is good to get away, take time off and spend time with family. Family is why we work so hard and we can never lose sight of how much they mean.

2. Cleanliness: From the parking lot - to the theme park - to the staff; the grounds are immaculate. No litter anywhere. The restrooms are cleaned often. The staff is well groomed and polite. No gum chewing, cell phone chatting, odd piercings or visible tattoos. All the attributes we hope to see in a retail store, but rarely do.

3. Enthusiasm: the energy in Six Flags New England is infectious. The staff is high energy and young at heart. For the most part, the staff is young. But all staff members are upbeat. From the continued hawkers dribbling basketballs to the constant requests for High Fives. Six Flags England gets it. Human contact, smiles, energy, positivity and good music make an ordinary amusement park a great memory. Retail stores, are you listening ? Do you wonder why clients are taking their sales on line ? As retailers, we need to create positive memories.

biza

4: Superman & Batman and the power of branding: Contrary to what one might think, Six Flags Amusement Parks are not owned by Universal Studios or Warner Brothers. Bugs Bunny, Daffy Duck and Tweety walk throughout the park for photo opportunities, high-fives and autographs. Rides like Bizarro and the Gotham Gauntlet are gate attractions. Six Flags New England embraces their partners. They realize the importance of working with name brands and not for them. As Boston florists, Exotic Flowers works with Teleflora and FTD. Exotic Flowers is proud to offer FTD and Teleflora items in the Exotic Flowers design style. Exotic Flowers works closely with Teleflora so that spokesperson Faith Hill offers Boston flower buyers one of our best selling collections.

5: Fair compensation: Six Flags New England is not cheap. They charge a premium for parking, carnival games, tickets and food. Six Flags New England realizes that for a business to prosper, it must charge a fair price for its good services. Remember, 'Cheap products make for a cheap company.'

Tags: Six Flags, Retail, Family Time, Faith Hill

Exotic Flowers in Boston Stays on the Faith Hill Band Wagon

Posted by Rick Canale on Fri, Apr 29, 2011

Faith Hill Boston Teleflora

In partnership with Faith Hill via Teleflora; Exotic Flowers is once again on board with the famous singer for Mother's Day. So far, the partnership with Faith Hill has produced some great results. At least a half dozen clients per day, will request the keepsake floral arrangements affiliated with Faith Hill. These stunning floral arrangements are hand designed in Boston and delivered throughtout the entire Boston area.

At Exotic Flowers, we have often served the celebrated, e.g. David Ortiz, Toni Braxton, Maura Tierney, Michael Bivins and many others. Fortunately, these celebrities found us through our reputation and stunning floral arrangements in the Boston area.

The relationship with Faith Hill is one of the many benefits of being a member of the Teleflora network. Of course, our #1 benefit via Teleflora; We send flowers worldwide.

From, Boston to Belgium; Miami to Milan. Entrust your global floral gift giving needs to Exotic Flowers. All our relationships are well established.

 

Tags: Flowers Worldwide, Celebrity Florist, Faith Hill

Exotic Flowers in Boston Partners with Faith Hill via Teleflora

Posted by Rick Canale on Sat, Mar 12, 2011

 

 

Faith Hill in Boston

Country singer Faith Hill has sold over 40 million records worldwide. Faith has a huge fan base that spans many musical genres. Faith Hill is fresh off a new Super Bowl commerical showcasing the advantage sending flowers professionally designed and hand delivered by a florist.

Faith Hill Flower Shop

The commercial did create come controversy, but the results of increased sales for florists and Teleflora justify the commercial as a success and more importantly that superstar Faith Hill can influence purchasing.

Faith Flower flower shop

Exotic Flowers remains a member of the elite presidential circle at Teleflora. Through our partnership with Teleflora, Exotic Flowers locations in Boston and Roslindale along with www.exoticflowers.com is proud to ally ourselves with this icon.

Faith Hill floristThe celebrity endoresement for the flower industry is long overdue. Merlin Olsen (with FTD) was a great spokesman, but certainly not the brand that influences purchasing like Faith Hill. Exotic Flowers in Boston will have a Faith Hill category online which will update seasonally with Faith Hill's selections.

 

 

 

Tags: Teleflora, Celebrity Florist, Faith Hill

Subscribe via E-mail

Contact Us for All Your Floral Needs