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Exotic Flowers in Boston

Is the FTD Mercury Man Creepy Looking or Sharing Mother's Day Love ?

Posted by Rick Canale on Thu, May 10, 2012

This Mother's Day the FTD Mercury Man has hit the streets to share the joy of receiving flowers and to remind Bostonians that nothing beats the power of receiving fresh flowers from your local Boston florist. 

We have heard some interesting feedback regarding the Mercury Man's costumer and choice of being unshaven. Here are some of the comments from clients.

"If Mercury was a god then why doesn't he shave ?"

" Why a padded muscle suit ? "

" Kind of creepy having a guy in a giant banana hammock giving out flowers in the park."

Check out the commercial and let us know your thoughts.


Tags: FTD Florist in Boston, Mother's Day, Mother's Day Flowers, FTD

Exotic Flowers in Boston Garners National Recognition for Quality

Posted by Rick Canale on Mon, Mar 05, 2012

ftd boston resized 600 Recently we received national recognition from both FTD and Teleflora for our achievements in quality and success as a local Boston flower shop. 

Exotic Flowers recently was awarded quality star performance from FTD for 2011. "The purpose of awarding the FTD Quality Star is to highlight and celebrate florists who provide superior quality." At Exotic Flowers in Boston, we work every day to exceed our clients expectations for any Boston flower purchase. Whether you buy one red rose at Exotic Flowers in Roslindale or the wedding staff at Exotic Flowers creates more than fifty centerpieces for your Boston wedding, our Boston flower shop works hard for our clients.

On the heels of the FTD quality star, Teleflora has anointed Exotic Flowers in Boston as National Account for the fifteenth year in a row. 

Teleflora National Account Boston resized 600

The Teleflora National Accounts program recognizes the success of local florists. The National Accounts are comprised of the top 5% of more than 15,000 Teleflora flower shops nationwide. At Exotic Flowers we send flowers worldwide every day. The Teleflora and FTD networks enable us to send flower from Boston to Belgium - Milton to Miami - Roslindale to Russia.  

We can send flowers nationwide, even for same day flower delivery. 

Some clients ask; why send to New York from Exotic when I can get airmiles through FTD ? It is quite simple, if you care about the person, use Exotic Flowers. We have been in business more than fifty years. We attend trade shows, conventions, visit flower shops and send test orders. Why use Exotic for flowers in New York, because my friend Nic at Starbright will do a great job for you. Can 1800flowers promise that ? I doubt it.

starbright florist new york

Tags: FTD Florist in Boston, New York Flower Shop, Top Teleflora Member, Teleflora, FTD, Worldwide Flowers

Is Exotic Flowers in Boston a Florist for Change ?

Posted by Rick Canale on Thu, Sep 08, 2011

Florist in Boston

Florists for Change ?


A lot of Buzz in the floral industry has been about Florists for Change. Who are they ? Why are they meeting ? Are they game changers ? Are they revolutionary ? Before I present Exotic Flowers in Boston's position, I would like to recap a call I received yesterday from an established flower shop in Manchester, NH.

On the morning of September 7th, 2011 an order appeared on our fax machine (yes people still use a fax machine and not for spam). The order arrived from a high profile flower shop in Manchester, New Hampshire who we have been doing business with for decades.

Usually this NH shop sends orders to Exotic Flowers via FTD and our orders will print on our printers. This order however was a bit different. The usual items were there like flower recipient, Beth Israel Hospital, fresh flowers, card message, sending shop etc.. This order also had a credit card # on it ( I am not going to into the PCI Compliance issue here). The order also stated that Exotic Flowers in Boston give a $60 value but give the NH flower shop a 20% discount.

At Exotic Flowers in Boston, we get this request a lot. Mostly from florists and those who do flowers out of their homes that choose not be in FTD or Teleflora. At Exotic Flowers we are happy to take any credit card order, but do not offer a 20% discount for those who choose not to belong to a wire service. Sorry, just not something we do.

What made yesterday unusual was, the NH shop had been sending us FTD orders for years. When our rep  Shannon Rizza called their shop and explained that a discount was not an option, their sales rep explained that it was something they had just started doing. Their rep in turn got their boss to ask for me and what follows is the conversation:

NH Shop Owner: Is this Rick ? The guy who writes and appears in all the magazines ?

Me: Yes, but you can call me whatever you want. I respond to most anything.

NH: do you know this order will represent more $ in your pocket ?

Me: yes. but we choose not to fill credit card discount orders.

NH: But you would have filled this as an FTD order and lost 30% of the order.

Me: I know, but we do not fill wire orders to make money. We fill them because we send a lot of orders and hope that you will do a nice job on our orders when we send them to you.

NH: so you are not a Florist for Change ?

Me: who said that ? I feel if you were really a florist for change then perhaps I should be getting 90-95% of the order.

The conversation went on and ended with me recommending a shop who I knew could help him.

Which leads me to; is Exotic Flowers a florist for a change ? Of course. We believe the customer service in the industry is fractured. But change begins in your shop first; then at a national level. Exotic Flowers believes in working with FTD, SAF, Teleflora and BloomNet to have a collective set of guidelines for all florists. Start with business ethics, honesty, integrity. If all florists work within the walls of their shop, the rest should take care of itself. FTD and 1800flowers are not going away. Florists who fill those orders are not going away either. My job as a traditional retail florist in Boston is to be the florist for my community.

Flowers to Boston

Tags: 1800flowers, Florist for Change, SAF, FTD

Boston Florist to Miss SAF Growth Solutions in Dallas

Posted by Rick Canale on Wed, Jun 22, 2011

Retail Florist

The 2011 SAF Growth Solutions is a three day conference for retail florists to explore current retail trends, consumer shopping preferences, how to find growth opportunities, attracting today's shoppers and increasing the average sale. The conference speakers and facilitators provide practical and proven ideas that improve productivity and increase profits.

Exotic Flowers in Boston has been a florist member in good standing with SAF (the Society of American Florists) for many years. Exotic Flowers believes in the importance of SAF's mission to represent the floral industry and promote its growth. One of SAF's goals is to share the joy of giving and receiving fresh flowers. Exotic Flowers in Boston has been doing just that for over seventy five years.

Boston BegoniasExotic Flowers is not only a proud member of SAF, but also Teleflora and FTD. Through these organizations Exotic Flowers can send flowers worldwide. Our participation in these organizations enables Exotic Flowers to serve not only our Boston residents, but flower buying clients throughout the world.

The staff at Exotic Flowers in Boston is a bit disappointed in missing the conference. Not only does the staff at Exotic Flowers learn from its colleagues; the staff at Exotic Flowers and Lombardi Florist in Roslindale network to build upon our online relationships.

For example, when a client in Boston sends flowers to Princeton, New Jersey; the client can breathe easy. Exotic Flowers has a great relationship with Monday Morning Flowers and the owners Kevin and Georgianne Vinicombe will treat Exotic Flowers' clients the same way they treat their own. These florist to florist relationships are the primary reason our clients choose worldwide delivery over companies like 1-800-Flowers and Justflowers.

BusinessClinic RickCana7395

Tags: SAF, Teleflora, FTD, Worldwide Flowers

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