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Exotic Flowers in Boston

Major Floral Industry Trends and How Exotic Flowers in Boston Responds

Posted by Rick Canale on Mon, Feb 25, 2013

In the February 2013 issue of Floral Finance magazine, Teleflora chairman and floral industry icon, Tom Butler discusses four major trends that he sees affecting the retail floral industry.

1. Technology-Aided Sales

mobile website exotic flowers resized 600Butler discusses how the internet, mobile phones and a florist's point-of-sale (POS) system are used as tools to generate sales. Butler notes that consumers are placing more and more purchases online. He notes that a florist's website generates an important part of the sales mix. At Exotic Flowers, www.exoticflowers.com is not only a visual masterpiece, but is updated daily with new items as well scintillating blog content. The Exotic Flowers website now represents more than ten percent of our gross sales and an additional one third of all phone orders use the site as a dynamic catalog. 

Butler also mentions the prevalence of smart phones in society. The Exotic Flowers website is mobile friendly and used by many of our clients on the go. We also work closely with Foursquare, Yelp and Facebook offering check in specials.

Butler's third point on technology focuses on the florist's POS system. Exotic Flowers has been using the RTI system since 1991. Teleflora's RTI system is used by the busiest florists in the country. For more than twenty years, Exotic Flowers has been on the cutting edge of floral technology. We were among the first florists to email order and delivery confirmations to clients. The RTI system is also PCI compliant, knowing that your credit card numbers meet the highest security.

2. Later Holiday Volume

As noticed by all florists, consumers are waiting longer and longer to make their holiday floral purchases. These last minute orders add a ton of stress to the local florist. Exotic Flowers in Boston has been seeing this trend for years and has been pro-active in reviewing previous year sales so that we are ready and able to fulfill as many last minute requests from our best flower buying clients as possible.

3. Increased Demand for Customer Service

This is a no brainer at Exotic Flowers in Boston. We have made a concerted effort in the oast five years to really focus on customer service. Customer service in the floral industry is a continuing education. Our staff participates weekly in the #custserv chat on Twitter. We have improved our signage, uniforms and packaging. Our store and vehicles remain clean and our technology us updated regulary.

We also continue to educate ourselves on customer service through role planning and by reading customer service books like Lou Imbriano's Winning the Customer and Micah Solomon's high-tech, high-touch customer service. customer service book

4. Lack of Awareness that Retail Florists Send Orders Across the Nation and Around the World. 

Butler says, that "consumers have not been reminded enough of this service,". Exotic Flowers in Boston has been sending flowers worldwide for decades. Our endpoints are strong and we work on our list every day so that our clients know they are in good hands whether they send from Boston to Belgium or Miami to Milan. We have even added new signs in 2012 with the FTD logo to remind clients that we send flowers worldwide and offer same day delivery.

exotic flowers in boston resized 600

Staying on top of these four major floral industry trends has kept Exotic Flowers as Boston's Premier Florist.

 

Tags: FTD Florist in Boston, Florist Massachusetts, Top Teleflora Member, Teleflora, FTD, Floral Studies, Holidays

Exotic Flowers in Boston Garners National Recognition for Quality

Posted by Rick Canale on Mon, Mar 05, 2012

ftd boston resized 600 Recently we received national recognition from both FTD and Teleflora for our achievements in quality and success as a local Boston flower shop. 

Exotic Flowers recently was awarded quality star performance from FTD for 2011. "The purpose of awarding the FTD Quality Star is to highlight and celebrate florists who provide superior quality." At Exotic Flowers in Boston, we work every day to exceed our clients expectations for any Boston flower purchase. Whether you buy one red rose at Exotic Flowers in Roslindale or the wedding staff at Exotic Flowers creates more than fifty centerpieces for your Boston wedding, our Boston flower shop works hard for our clients.

On the heels of the FTD quality star, Teleflora has anointed Exotic Flowers in Boston as National Account for the fifteenth year in a row. 

Teleflora National Account Boston resized 600

The Teleflora National Accounts program recognizes the success of local florists. The National Accounts are comprised of the top 5% of more than 15,000 Teleflora flower shops nationwide. At Exotic Flowers we send flowers worldwide every day. The Teleflora and FTD networks enable us to send flower from Boston to Belgium - Milton to Miami - Roslindale to Russia.  

We can send flowers nationwide, even for same day flower delivery. 

Some clients ask; why send to New York from Exotic when I can get airmiles through FTD ? It is quite simple, if you care about the person, use Exotic Flowers. We have been in business more than fifty years. We attend trade shows, conventions, visit flower shops and send test orders. Why use Exotic for flowers in New York, because my friend Nic at Starbright will do a great job for you. Can 1800flowers promise that ? I doubt it.

starbright florist new york

Tags: FTD Florist in Boston, New York Flower Shop, Top Teleflora Member, Teleflora, FTD, Worldwide Flowers

Exotic Flowers Boston Florist Deemed Elite Teleflora Member

Posted by Rick Canale on Mon, Jul 26, 2010

193245EXOTIC FLOWERS IN BOSTON & ROSLINDALE, MA NAMED MEMBER OF TELEFLORA'S NATIONAL ACCOUNT PROGRAM

                      Teleflora Creates Exclusive Program for Select Member Florists

BOSTON, JULY 20th, 2010 - Exotic Flowes was recently named a member of Teleflora's National Account Program, an elite incentive and loyalty program created exclusively for Teleflora's top member florists in America. Teleflora, the world's leading flower delivery network offering only hand-arranged and hand-delivered floral arrangements, created the program as a way to thanks its top member florists for their hard work and support.

Teleflora member florists qualified for membership in the National Account Program by sending orders through the Teleflora network, growing their TF hosted website order volume and designing and delivering orders from fellow member florists. Members of the Teleflora National Account Program represent the top 5% of Teleflora's 18,000 florist partners.

Exotic Flowers has been a member of the community for over 50 years and is located at 609 American Legion Hwy in Roslindale and Faneuil Hall Marketplace in Boston. Consumers can place orders for same-day delivery to anyone worldwide by contacting Exotic Flowers, Boston's Premier Florist at 617.247.2000, 1-800-706-1200 or online at http://www.exoticflowers.com/

Tags: Top Teleflora Member, Exotic Flowers, Roslindale Florist

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