Exotic Flowers in Boston

Hi, my name is Rick Canale and I tweet. I tweet a lot. Days, nights, weekends, you could say I have an addiction. I follow more than 1900 Tweeters and am followed by over 1200. If you are a glutton for information, want your news now or enjoy pop culture, then Twitter is waiting for you. As a matter of fact, you do not even have to tweet to enjoy twitter. I know many voyers on Twitter that have never even tweeted. I love Twitter so much that I even bought their stock. I have compiled a short list of my favorite five on Twitter to get you started. I have also thrown in a solid list of honorable mentions to build your profile and although I am not a huge advocate of following companies on Twitter; I have tossed in a few that seem to get it right. Here is my short five in no specific order.

• @DaveKerpen Dave is considered one of the most influential marketers on LinkedIn. His infectious personality has transformed the social media landscape. Some may remember Dave as the Crunch n' Munch guy. I know Dave as a kind man who loves his family, is a huge baseball fan and pleasure to work with. You can learn a lot from him.
• @chrissyteigen Some may know her as an SI Swimsuit cover girl while  others recognize her as John Legend's wife. Teigen is the blueprint for anyone looking to build their personal brand on Twitter. She also tweets lots of great photos of food, engages her fans and makes you laugh a lot. 
• @RingPRGirl Boston Public Relations pro, Kimberley Ring is a torch bearer for those who want to help others on Twitter. Sharing anecdotes, promoting charities and reaching out to others make Kim a Twitter all star. 
• @BeschlossDC Michael Beschloss is an author, presidential historian and contributor to PBS and NBC. Follow him for a daily history lesson filled with prize winning photos.
•  @megansarahj Megan tweets all day long. Some news, some humor and some great pop culture. 

"I mean it's just a bunch of pretty people runnin' around on the beach, ya know. CHANDLER: Well that's the brilliance of it. The pretty people... and the running." Friends

Baywatch was a pop culture phenomenon and remained on television for more than ten years as one of the most popular TV shows in the world. From 1996-1998, Cambridge native Traci Bingham played the role of lifeguard Jordan Tate on the hit show.

After a successful career in Hollywood, Traci has returned to her Boston roots. Traci remains at the top of every A-list in Boston. Actress, reality TV star, spokesmodel and Playboy model, Traci Bingham personifies the Exotic Flowers' vision statement of 'Reaction Guaranteed,'.

This Valentine's Day, Boston's Premier Florist is proud to work with Baywatch Star Traci Bingham as our very own Qupid. Traci loves flowers and really loves the flowers at Exotic Flowers in Boston. One of Traci's recent tweets lavished praise for her recent flowers from ExoticFlowers.  ": @TRACIBINGHAM #BEAUTIFUL #FLOWERS!@RICKCANALE!!! #Exoticflowers.com #LOVE!!!http://instagr.am/p/Uboq3LrmL4/ " You Do the BEST!!"

 As Exotic Flowers' Qupid, Traci will be tweeting about Exotic Flowers in Boston and the benefits of having beautiful flowers for the most romantic day of the year. Traci will promote her relationship with Exotic Flowers on all her social media pages as well tweet daily the week of Valentine's Day. Traci will make a personal appearance at Exotic Flowers headquarters at 609 American Legion Highway in Roslindale on Valentine's Day from 2pm-4pm. She will be available for meet and greet, autographs, fan photos and even assist clients in helping select the perfect flowers.

At Exotic Flowers, we continue to be on the cutting edge of the flower business in Boston. We strive to bring new ideas, exciting in store events and the best flowers in Boston.

Boston, MA

Dear friends,                                                                                                                      August, 2011

At Exotic Flowersin Boston, you often ask us to send gifts for newborns, birthdays and anniversaries. We are honored that you choose our Boston flower shop to be such a special part of your lives.  We realize that sending flowers is all about sending emotions. We do not take that job lightly. At the end of the day, your special events give us purpose. We feel we help make your lives better and we are thankful for this huge responsibility.

At Exotic Flowers -  friendships, relationships and family are so important. Of course we like to share our achievements with you as well. Last winter you showed so much kindness when my wife Suzie released her first children's book, The Land of Chocolate Cosmos. I am thankful.

This week, Suzie has now released her second children's book, The Popcorn Hydrangea of Poppingtom. I know you will love it. For our best clients, we are sending a complimentary copy for your enjoyment. After all, we are all kids at heart. Whether you have kids or just think like one, I know you will love this book.

Thank you for everything. Enjoy the rest of your summer. Know that I am at your disposal.

with gratitude and admiration,

The goals of our marketing at Exotic Flowers are quite simple; we maintain a visual presence in the Boston area by presenting a beautiful flower shop and greenhouse which sells the freshest flowers and exotic plants. Our flowers and gifts are sold and delivered by uniformed personnel who drive lettered vehicles.

The color maroon resonates throughout our company. Maroon is visible in our clothing, our stationary, our vehicles, ink colors, stickers, packaging, direct mail and our website. Why maroon ? Maroon was chosen for personal reasons. I, Rick Canale, am a graduate of The Roxbury Latin School (1989) and Boston College (A&S 1993,). Both schools use this color as their signature. Of course, many other Massachusetts Universities and Colleges, like Harvard, M.I.T.. and UMASS Amherst also use this color. So Exotic Flowers reaches out to many Massachusetts residents through this subliminal advertising.

We send direct mail postcards five times per year to our client base. These mailers reinforce to our customers, who they buy their flowers from. The goal of our program is remain at 'top of mind awareness' for our customers.

We spend over ten hours per week in social media. I personally post to two blogs, am on LinkedIn, Twitter and Facebook. Our social media program keeps Exotic Flowers in a continual conversation with our customers and prospective customers.

Exotic Flowers of Boston and Roslindale will occasionally publish a print ad in a local publication like the Improper Bostonian. Our goal with these ads is to reinforce our image and presence in the marketplace. Exotic Flowers also has a small ad in the Super Pages Book for the client who still references the big book.

Exotic Flowers also donates flowers and gift cards to special causes and events for our top clients. We reserve these donations for our top clients as we like to give back to those who give to us.

Exotic Flowers also sponsors sports teams like the Red Sox and the Boston Breakers. We also contribute to local child and teen sports leagues. Exotic Flowers feels organized sports are essential to the health and well being of our community.

Finally, the staff at Exotic Flowers goes out of the shops and talks to people. We believe in going to the bank, shopping in our community, dining out and being seen. We are a member of the community and want to be visible. We also attend industry shows and conventions and network with our colleagues. We feel that we need to give as much as we can to the floral industry. We know that the more floral professionals who share ideas, the more people will buy flowers and the more successful we will be.