Exotic Flowers in Boston

Hi, my name is Rick Canale and I tweet. I tweet a lot. Days, nights, weekends, you could say I have an addiction. I follow more than 1900 Tweeters and am followed by over 1200. If you are a glutton for information, want your news now or enjoy pop culture, then Twitter is waiting for you. As a matter of fact, you do not even have to tweet to enjoy twitter. I know many voyers on Twitter that have never even tweeted. I love Twitter so much that I even bought their stock. I have compiled a short list of my favorite five on Twitter to get you started. I have also thrown in a solid list of honorable mentions to build your profile and although I am not a huge advocate of following companies on Twitter; I have tossed in a few that seem to get it right. Here is my short five in no specific order.

• @DaveKerpen Dave is considered one of the most influential marketers on LinkedIn. His infectious personality has transformed the social media landscape. Some may remember Dave as the Crunch n' Munch guy. I know Dave as a kind man who loves his family, is a huge baseball fan and pleasure to work with. You can learn a lot from him.
• @chrissyteigen Some may know her as an SI Swimsuit cover girl while  others recognize her as John Legend's wife. Teigen is the blueprint for anyone looking to build their personal brand on Twitter. She also tweets lots of great photos of food, engages her fans and makes you laugh a lot. 
• @RingPRGirl Boston Public Relations pro, Kimberley Ring is a torch bearer for those who want to help others on Twitter. Sharing anecdotes, promoting charities and reaching out to others make Kim a Twitter all star. 
• @BeschlossDC Michael Beschloss is an author, presidential historian and contributor to PBS and NBC. Follow him for a daily history lesson filled with prize winning photos.
•  @megansarahj Megan tweets all day long. Some news, some humor and some great pop culture. 

Exotic Flowers in Boston is a long standing member of The Society of American Florists (SAF). Every week, SAF offers sales advice to those in the floral industry via their Sales Wake Up email on Saturdays. This week, Exotic Flowers is honored to be featured by writer Katie Hendrick.

Five Focus Points for Success

by Katie Hendrick
Ever wish you had a report card to measure the impression your shop makes? Consider this blog post the cheat sheet you’ve been craving. It comes courtesy of Rick Canale, owner of Exotic Flowers, the 2008 Floral Management Marketer of the Year winner.  

Here are a few highlights he insists his staff executes:

• A thorough customer experience: email confirmations for orders and delivery, logoed polo shirts, logoed vans, “please” and “thank you” in every conversation, courtesy phone calls, personal handwritten notes
• An emphasis on special occasions: employees should teach customers that flowers make all occasions more special — not just Mother’s Day, Valentine’s Day and anniversaries
• Upscale packaging: tissue, gift boxes and ribbon improves presentation immensely
• A dynamic storefront: the shop strives to have something exceptional to create buzz, be it new or exclusive variety of flowers in the window or a celebrity arranging flowers (Baywatch star Traci Bingham helped out during Valentine’s Day 2013)
• A strong social life: the shop regularly updates its blog, Facebook page and Twitter account with three objectives: entertain, educate and engage. Equally important is what happens when employees leave the store. Running errands in a logoed shirt and a logoed van is outstanding advertising.

Baywatch star Traci Bingham ignited the crowd at Exotic Flowers in Boston on Valentine's Day. Only scheduled to appear from 2pm-4pm, the TV star stayed til 5pm as she was having a great time wrapping flowers clients.

Traci loves flowers and it shows. We cannot wait to work with her on the Traci Bingham collection for Exotic Flowers. 

At the beginning of Traci's appearance, she stepped right behind a design bench and made some of her own designs. Needless to say, those floral arrangements were the first to be snapped up.

Even with all the bling, Traci was not shy about doing the hard work of a floral designer. 

 Owner Arnold 'Sonny'Canale and Traci Bingham sharing a laugh on Valentine's Day.

Exotic Flowers' #Qupid Traci Bingham gift wraps a bouquet of ginger for a customer.

"I mean it's just a bunch of pretty people runnin' around on the beach, ya know. CHANDLER: Well that's the brilliance of it. The pretty people... and the running." Friends

Baywatch was a pop culture phenomenon and remained on television for more than ten years as one of the most popular TV shows in the world. From 1996-1998, Cambridge native Traci Bingham played the role of lifeguard Jordan Tate on the hit show.

After a successful career in Hollywood, Traci has returned to her Boston roots. Traci remains at the top of every A-list in Boston. Actress, reality TV star, spokesmodel and Playboy model, Traci Bingham personifies the Exotic Flowers' vision statement of 'Reaction Guaranteed,'.

This Valentine's Day, Boston's Premier Florist is proud to work with Baywatch Star Traci Bingham as our very own Qupid. Traci loves flowers and really loves the flowers at Exotic Flowers in Boston. One of Traci's recent tweets lavished praise for her recent flowers from ExoticFlowers.  ": @TRACIBINGHAM #BEAUTIFUL #FLOWERS!@RICKCANALE!!! #Exoticflowers.com #LOVE!!!http://instagr.am/p/Uboq3LrmL4/ " You Do the BEST!!"

 As Exotic Flowers' Qupid, Traci will be tweeting about Exotic Flowers in Boston and the benefits of having beautiful flowers for the most romantic day of the year. Traci will promote her relationship with Exotic Flowers on all her social media pages as well tweet daily the week of Valentine's Day. Traci will make a personal appearance at Exotic Flowers headquarters at 609 American Legion Highway in Roslindale on Valentine's Day from 2pm-4pm. She will be available for meet and greet, autographs, fan photos and even assist clients in helping select the perfect flowers.

At Exotic Flowers, we continue to be on the cutting edge of the flower business in Boston. We strive to bring new ideas, exciting in store events and the best flowers in Boston.