Exotic Flowers in Boston

 There’s nothing like a nice romantic tale to get one inspired about the changing of a season-especially when the story is about the Greek Goddess Persephone.  If you remember your high school English studies when reading Edith Hamilton’s Mythology, her name might resonate with you as the bringer of spring.  Of course, how she became the symbol for growth and rebirth is quite interesting if you’re not familiar with the lure, which entails abduction, war and love.  Since these are the three essential ingredients to any great romance fable, the story of Persephone is ideal for all those enticed by the magic of Greek legends.

Rosario Dawson as Persephone in Percy Jackson 

Persephone was the daughter of Demeter, the Goddess of Grain and Agriculture, who was responsible for the nourishment of man through harvest as well as the cycle of life and death.  Diameter is often depicted as a strong female carrying a torch and a bundle of wheat while wearing a crown.  Persephone’s father was the superior God Zeus, the ruler of the sky and all of the Olympian Gods.  He is usually identified as having long curly hair, iron muscles but being an older man in his late fifties to sixties.  His idols are a scepter and thunderbolt and he is most commonly seen sitting on his massive thrown.

One day while Persephone was playing in a freshly grown field with her friends, she was stolen away by the underworld God Hades to become his wife.  When her mother, Diameter found out that her daughter had been abducted, she killed the earth’s harvest including flowers, plants and anything associated with agriculture.  When Zeus was informed about the kidnapping, he had to appease the Goddess’ concern and promised to rescue Persephone since nothing new would ever grow again until she was returned.  Unfortunately, when Olympus was told that she had already eaten the forbidden food of the underworld, a pomegranate, Zeus had to allow the girl to stay with Hades for a portion of the year of six months.  Although Persephone stays with her husband during the wintertime where the earth is cold and dark, she is promised to return to her mother each spring, which is marked by the blossoming of fruit, vegetation and a new beginning.

If you’ve ever received flowers, it’s a pretty safe bet that you’ve noticed a particular icon printed on the sender’s card telling you that the arrangement came from an  FTD florist.  Since a thousands of all floral bouquets move through this communicative network, the picture of the little man with the winged feet is recognizable by many.  Comparable to other industry giants who typically use a bloom as their logo, FTD chose to relate their business environment to an entirely different type of symbol.  

Why is the emblem so unique from other competitors?  The answer is very clever…

Florist’s Transworld Delivery (FTD) decided to reach their client base by promoting their impressive service skill set not their product, which they felt was perfectly exemplified by their selected logo.  In fact, the man with the winged feet is known as the god, “Hermes” who was the messenger to Zeus.  His stories are often associated with speed and essential communication, a craft that left him one of the most infamous characters in Greek mythology.  He is also referred to as the Roman god, “Mercury” who traveled extensively, delivering important mail from one sender to another.  His ability to be swift with his chores became a resonant trait of the mythical idol and to this day is connected with the idea of dependability and trustworthiness.  He is also interestingly enough, tied to the occupation of “business”.

It makes sense, right?

You can see that FTD made a wise, strategic move by adopting “Hermes” as their spokesperson since all of his qualities are those that the company wishes to market as possessing themselves.  Dependable, quick and reliable are all assets we anticipate in our vendor’s services and we are reminded of this every time we receive an FTD product.   So the next time you receive a beautiful arrangement of flowers, check the card to see if the time-tested man with the winged feet was in fact your special deliverer!