Exotic Flowers - We Deliver Flowers in Boston

Sonny Canale is Celebrating 60 Years as President of Exotic Flowers

Posted by Rick Canale on Wed, Jul 05, 2017

On Wednesday, July 12th: Arnold 'Sonny' Canale will have been the owner and operator of Lombardi Florist for 60 years. An amazing testament to talent, work ethic and care for clients. As we tell clients every day, he must be doing something right.

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In 60 years - he's sold more than five million roses, one million carnations, more than one million deliveries, grown thousands of poinsettias and outdoor plants and has designed a million floral arrangements. He has operated five locations, supported dozens of charities and employed hundreds. Three Best of Boston awards, a World Series florist, a PGA Championship florist, FTD Top 1000, Top 500, Top 250, Top 100 and Top 10. Telelfora Top 50. Floral Management Marketer of the Year, RedBook Circle of Excellence. The numbers are not only staggering but humbling.

Stop by the shop on July 12 and say hi. We'll have treats and surprises.

609 American Legion Hwy, Roslindale, MA 02131

617-247-2000 

 

Tags: Boston Florist, Exotic Flowers, Lombardi Florist, Sonny Canale

Fifty Nine is Fine

Posted by Rick Canale on Tue, Jul 12, 2016

On Tuesday, July 12th: Arnold 'Sonny' Canale will have been the owner and operator of Lombardi Florist for 59 years. An amazing testament to talent, work ethic and care for clients. As we tell clients every day, he must be doing something right.

sonny_1957-resized-600.jpg

In 59 years - he's sold more than five million roses, one million carnations, more than one million deliveries, grown thousands of poinsettias and outdoor plants and has designed a million floral arrangements. He has operated five locations, supported dozens of charities and employed hundreds. Three Best of Boston awards, a World Series florist, a PGA Championship florist, FTD Top 1000, Top 500, Top 250, Top 100 and Top 10. Telelfora Top 50. Floral Management Marketer of the Year, RedBook Circle of Excellence. The numbers are not only staggering but humbling.

 

Tags: Boston Florist, Exotic Flowers, Lombardi Florist, Sonny Canale

Exotic Flowers' Sonny Canale Marking 57th Year in Boston

Posted by Rick Canale on Sat, Jul 12, 2014

 

57 Years at the Helm 

 
Sonny Canale Exotic Flowers Boston
 
Sonny Canale

On July 12th, 1957 - Arnold 'Sonny' Canale purchased Lombardi Florist & Nurserymen at 599 American Legion Highway in Roslindale. Sonny had worked there for years as designer, grower, salesman, delivery driver and floor sweeper.

Sonny's mantra since that day has been 'never hire anyone who cannot sweep the floor.' That work ethic has remained in place at Exotic Flowers for 57 years.

Sonny remains at the top of the Exotic Flowers hierarchy. He works seven days on the property. So clients can rest easy knowing that the boss tends to every detail. 

 

 

Tags: Exotic Flowers Employees, Sonny Canale, Boston Florist Staff

March Newsletter from Exotic Flowers in Boston

Posted by Rick Canale on Wed, Mar 12, 2014

exotic flowers boston resized 600

Dear Friends, 

The weather has been brutal. Thankfully, the Red Sox are in Florida and that crack of the bat is right around the corner. The past few weeks at Exotic Flowers were enlightening, entertaining and exciting. 
We are proud to bring you a crisp and clean update to our website. Please let me know what you think. 
If you have Comcast for your cable TV, then I hope you saw us featured on their get local for Valentine's Day. If not, no worries; I have provided a link in this email.
Our most exciting news is Suzie's new children's book. This is her fourth children's book, maybe even her best yet. She has even decided to donate 100% of all her royalties to the One Fund to support the Boston Marathon bombing victims and their families.
Boston You're My Home  
New Children's Book by Suzie Canale 
Boston You're My Home
Order Your Copy Here
Boston, You're My Home is the story of a young girl named Sweet Caroline who is nervous about her family moving to Boston. Her mother and father attempt to soothe her fears by telling her a bedtime tale inspired by Boston's strengths. From its education to the arts and its heroes, Caroline learns about the wonderful benefits about calling Boston her new home.
 
Exotic Flowers on TV  
Comcast Video
Click Here to Watch
Aired in February
 
If you ever visited the shop, you know our story is better than most reality television. We even turned down a reality show opportunity this past year.
This winter however, we had the TV cameras from Comcast rolling and we were able to tell a wonderful piece of our story without the drama.
"The true harbinger of spring is not crocuses or swallows returning to Capistrano, but the sound of the bat on the ball."


 

Sincerely,

 


Rick Canale
Like us on FacebookFollow us on TwitterView our profile on LinkedInFind us on Google+Find us on YelpVisit our blogView our videos on YouTube

Tags: Boston Strong, Sonny Canale, Rick Canale, Boston Florist Staff, Childrens Book, Boston

Martin Luther King Jr and His Influence on this Boston Florist

Posted by Rick Canale on Mon, Jan 20, 2014

Sometimes times delivering flowers in Boston is a stressful job. Traffic, snow and demanding clients can lead me straight to the Johnnie Walker. A flower delivery in Boston has the power to make or break someone's relationship. As a Boston florist, I am called into sharing so many emotional parts of one's life; funerals, new babies, new loves, weddings. These responsibilities give my career meaning.

On my desk at Exotic Flowers in Boston, I keep a copy of this Martin Luther King Jr. quote.

"If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great street sweeper who did his job well.” - Martin Luther King Jr.

mlk jr resized 600

My dad always said "Never hire anyone who can't sweep the floor,". Yes dad, I get it.

Tags: Sonny Canale, Character, Martin Luther King Jr.

Exotic Flowers and Traci Bingham - Scenes from Valentines Day in Boston

Posted by Rick Canale on Sat, Feb 16, 2013

Baywatch star Traci Bingham ignited the crowd at Exotic Flowers in Boston on Valentine's Day. Only scheduled to appear from 2pm-4pm, the TV star stayed til 5pm as she was having a great time wrapping flowers clients.

Traci Bingham

Traci loves flowers and it shows. We cannot wait to work with her on the Traci Bingham collection for Exotic Flowers. 

Traci Bingham Boston Florist

At the beginning of Traci's appearance, she stepped right behind a design bench and made some of her own designs. Needless to say, those floral arrangements were the first to be snapped up.

Traci Bingham Exotic Flowers

Even with all the bling, Traci was not shy about doing the hard work of a floral designer. 

Traci Bingham and Sonny Canale Owner Arnold 'Sonny'Canale and Traci Bingham sharing a laugh on Valentine's Day.

 

Traci Bingham Flowers

Exotic Flowers' #Qupid Traci Bingham gift wraps a bouquet of ginger for a customer.

Tags: Sonny Canale, Valentine's Flowers, Valentine's Day, Traci Bingham

The Next Chapter Begins at Exotic Flowers in Boston

Posted by Rick Canale on Thu, Jun 02, 2011

Exotic Flowers Improper Bostonian

For the past few months, Exotic Flowers has been buzzing about its next chapter. On June 1st, 2011 the next chapter at Exotic Flowers became reality. The next chapter at Exotic Flowers is all about the evolution of Boston's Premier Florist.

Exotic Flowers in Boston can trace its history back over seventy years to its flagship store and design studio on American Legion Highway in Roslindale. American Legion Highway stretches from Blue Hill Avenue in Dorchester to Hyde Park Avenue in Hyde Park and the highway traverses Mattapan and Roslindale along its path. Exotic Flowers began at 609 American Legion Highway and remains at this location today.

In the early 20th century, Marie Russo Canale's parents immigrated from Ponza Italy and opened their flower shop A.Russo and sons on the very location we remain today. At that time, Lombardi Florist was a big player on the Boston flower scene and was only steps away at 599 American Legion Highway.

About 1944, Arnold 'Sonny' Canale's parents dropped him off at Lombardi Florist to find work. He remained there for years as an apprentice floral designer, grower, and nurseryman. In 1957, Sonny bought Lombardi Florist and in 1959 married Marie Russo and merged the two floral enterprises.

Exotic Flowers print ads

In 1993, Lombardi Florist adopted the name Exotic Flowers as its primary signature. Of course we still operate under both names, and our long time clients still know us as Lombardi Florist. In 1994, a satellite location opened in Boston's South End and remained at 2 Dartmouth Street for seven year. During this time, Exotic Flowers was a primary player on the national flower scene going head to head with large volume flower brokers like FTD, 1800flowers, NationalFlora and America's Florist.

Exotic Flowers has always remained true to its roots by having operational greenhouses on the property in Boston as well as a year round garden center which sells outdoor plants, pumpkins, and Christmas trees. In 1995, in order to to stretch our reach, Exotic Flowers opened a full service florist and garden center on route 3A in Cohasset. The Cohasset flower shop remained there for over ten years.

In 2001, Exotic Flowers opened at the greenhouse at Faneuil Hall Marketplace. A three thousand square foot visual masterpiece in the heart of Boston, Exotic Flowers beautified the historic site for ten years. Exotic Fresh Flowers Ad

Exotic Flowers remains committed to beautifying Boston, its residents' and employees' lives. Our flower deliveries enrich hundreds of Bostonians lives daily.

As we embark on the next chapter; Facebook, LinkedIn, Twitter, Direct Mail, QR Codes, face time will all be prevalent our every day operations. We already have a QR code, a floralApp, delivery confirmations, worldwide service and World Champion appeal. We look forward to serving for the next 75 years. Thank you, the next chapter is going to be great.

Tags: Next Chapter, Lombardi Florist, Sonny Canale

Korean War Veteran Still Leads at Florist in Boston

Posted by Rick Canale on Tue, Nov 09, 2010

 

VetsDay14-Flag-VeteransSite

Veterans Day 2010 - Proclamation President Barack Obama

"On Veterans Day, we come together to pay tribute to the men and women who have worn the uniform of the  United States Armed Forces. Americans across this land commemorate the patriots who have risked their lives to preserve the liberty of our Nation, the families who support them, and the heroes no longer with us. It is not our weapons or our technology that make us the most advanced military in the world; it is the unparalleled spirit, skill, and devotion of our troops. As we honor our veterans with ceremonies on this day, let our actions strenghten the bond between a Nation and her warriors.

... Long after leaving the uniform behind, many veterans continue to serve our country as public servants and mentors, parents and community leaders. They have added proud chapters to the story of America, not only on the battlefield, but also in communities from coast to coast. They have built and shaped our Nation, and it is our solemn promise to support our Soldiers, Sailors, Airmen, Marines, and Coast Guardsmen as they return to their homes and families..."

At Exotic Flowers and Lombardi Florist in Boston and Roslindale, we are proud to be lead daily by a veteran. Arnold "Sonny" Canale proudly served in the U.S. Navy on board the destroyer USS Buck761. Sonny served during the Korean War as a machinist mate and received his honorable discharge.

USS Buck 761Sonny brings his miliary background to work on a daily basis. Employees are trained daily in discipline, honesty and most importantly respect.

Some observers may feel that this regimentation is a bit intense for a Boston flower shop. Exotic Flowers however feels that our military influence is integral to our success as Boston's Premier Florist.

Veterans Day Flowers

 

Tags: Veterans Day, Veterans, Sonny Canale

The Surly Florist in Boston

Posted by Rick Canale on Mon, Oct 04, 2010

Ecuadorian Roses in BostonAbout ten years ago, Chef Tony Ambrose owned and operated the Ambrosia Restaurant on Huntington Avenue in Boston. Ambrosia was famous for its highend dining, its trend setting crowds and its surly chef.

Ambrose ran his kitchen at an intense level with high stress in his quest for perfection. Ambrose, an expert in his field, has a storied history of berating staff and clients alike.

One time, a dinner party had questioned the waiter on the freshness of the fish which they had been served. Ambrose, the perfectionist, considered this complaint an assault on his restaurant, character and his craft. He promptly came from the kitchen to quickly berate the client and their taste buds. Professional ? No, of course not. But Ambrose was an artist, an expert in his field who was blinded by his ambitions to perfect.

In Boston, Exotic Flowers is owned and operated by the Canale family. Sonny Canale is the Tony Ambrose of the floral industry. Sonny has honed his craft for over 50 years as Boston's Premier Florist. His quest for perfection in floral design and growing plants has kept  Exotic Flowers at the forefront of the floral industry.

Although Sonny has never publicly humiliated a customer, customers may have witnessed the intensity of a high energy design room at Exotic Flowers in Roslindale. There is a lot of yelling and a bit of cursing, especially in the mornings. Professional ? No, but Sonny is an expert and artist. His quest for perfection has kept Exotic Flowers in business for over fifty years.

If any client, visitor, employee or friend has ever been offended or intimidated by the surly florists in Boston, we are sorry. Our goal is never to offend, but to give you the best.

Tags: Sonny Canale, Surly Florist, Tony Ambrose

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