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Exotic Flowers in Boston

Woodland Themed Floral Arrangements

Posted by Suzie Canale on Thu, Oct 20, 2016

October and November are sensational months to take advantage of a stroll through New England’s gorgeous woodlands.  Everything is alive with warm color and freshly scented-perfection when it comes to autumn magnificence along our forest pathways. Fortunately, nature enthusiasts aren’t the only ones becoming inspired by this stunning setting.  In fact, the florists of Boston are also paying close attention to this seasonal display and are actively transforming their September centerpieces into new designs that reflect this current trend.  By utilizing particular shapes, hues, sizing and scents, designers are successfully replicating a forest motif throughout their floral work and are seeing a huge appeal from their clientele.

woodland_florals_francoise_weeks.jpgphoto Ted Mishima via

Internationally recognized floral designer Francoise Weeks will be hostong a floral workshop in Arlington, MA this weekend. 

Friday and Saturday, November 4 & 5, 2016, 9AM to 4PM each day

Hosted by Barbara Popolow of:
Derby Farm Flowers & Gardens
218 Massachusets Ave
Arlington, MA 02474

If you are looking to ramp up your design skills, the staff at Exotic Flowers in Boston recommends this workshop. 

Tags: Floral Design, Floral Training, Trends, Francoise Weeks

Spring Training at Exotic Flowers in Boston

Posted by Rick Canale on Tue, Mar 18, 2014

Boston Florist Rick CanaleMost Bostonians believe spring training takes place in Fort Myers Florida or in places known as the grapefruit league and the cactus league. At Exotic Flowers, spring training takes place in our Boston store; what we call, the orchid league.

March in Boston is historically cold, average temperature this week in low 30's. As New Englanders, we can handle these last minute bursts of cold as the crocuses are already blooming in our yards. Because the staff at your local Boston florist are rabid baseball fans, we practice our own method of spring training in the 'orchid league'.

After our Valentine's Day wrap up, the floral designers at Exotic Flowers are reintroduced to the importance of creating floral Boston floral designarrangements in sets. We often create our floral arrangements in sets to minimize waste and increase our efficiency. During spring training in the orchid league, our Boston floral designers are reintroduced to simple basics and given new design skills as well. Much like the pitcher who has covered first a hundred times, a designer is reintroduced to the importance to working with a sharpened knife.

Floral design training in Boston

At Exotic Flowers, we attend design shows, read trade publications, join in webinars and continually hone our skills. Our March spring training is the most intense time of year for our training as we ready ourselves for Easter (4/20/14), Mother's Day (5/11/14), and Administrative Professional's Day (4/23/14). These three holidays are three of our busiest flower holidays of the year. Our goal is to remain Boston's Premier Florist. We cannot achieve this goal without continually training and innovating.

During spring training in the orchid league, our sales staff practices all types of role playing so that our staff is well spoken, alert, informed and courteous. We encourage the staff to facebook, blog and tweet to promote the importance of fresh flowers.

Leaving nothing to chance, our goal is to be the best. You can see the Red Sox inspire us quite a bit. We can even have our drivers address the vehicles' condition. A broken down vehicle could delay a timely delivery. Our maintenance staff may experience the most demanding training period. They must ensure all of our equipment. The maintenance team keeps our properties clean, well lit and safe.Exotic Flowers in Boston

Tags: Spring Training, Orchid League, Floral Training

What Marilyn Monroe's Visit to a Flower Shop Can Teach Florists

Posted by Rick Canale on Thu, Mar 07, 2013


marilyn monroe roses resized 600 In the 1948 movie, Ladies of the Chorus, Marilyn Monroe plays dancer Peggy Martin. During the film, Peggy has an admirer who sends flowers and does not sign the card. (note to clients, always sign the card,). This secret admirer leads Marilyn to the flower shop, Mimi the Florist, who delivered the lovely flowers. Marilyn's visit to this florist shows florists a great deal about merchandising and marketing their own flower shops, sixty five years later. 

As florists what do we learn from this film clip ?

  • the card envelope. always have your name and address on your stationary. This is the best way to keep your shop's name in your customer's hands. If Marilyn's card did not have the shop name, she likely would not have visited the shop. Budding romances are a great way to build lifetime clients. If the couple gets married, which florist will Peggy and Randy likely call first ?
  • Window displays and visual impact; the florist is located in a hotel lobby like many florists of that era were. The florist chooses not to hop on the hotel's coattails and instead makes their own visual masterpiece in the lobby. The evidence of a glassed-in store shows that the florist seeks their own identity. This independence is one thing all florists should share. Unique showcases and originality set the flower business apart from the cookie cutter world of banks and Dunkin' Donuts.
  • Packaging; over and over again we see the lost art of packaging. Great packaging, ribbons, and bows increase the value of an item. In the move, notice how the orchid is not only packaged beautifully but how it is also kept under glass to further enhance its value. 
  • Flowers on the showroom floor: Appeal to people's senses. People want to touch, smell and feel the product. That is why they came to your store. Ignite their senses.
  • Spunk; some say the clerk in the movieis surly. I say the clerk is spot on. She is establishing a relationship with the client. A genuine conversation is so rare in the retail world and something a florist can offer at no charge. Relationships build business.
  • Ten cent carnations. Always have an option for everyone. You never know when a ten cent carnation can become a ten thousand dollar wedding.
  • I would love to hear any other florists observations too. 
  • marilyn monroe flower shop resized 600

Tags: Marilyn Monroe, Customer Relationships, Movies, Florist in the Movies, Flowers in the Movies, Floral Training, Marketing

Exotic Flowers in Boston - We Do It Fresh - Lessons in Flower Care

Posted by Rick Canale on Fri, Sep 30, 2011

Fresh Flowers in Boston
In the past couple of weeks, you may have noticed the latest Direct Mail postcard from Exotic Flowers. About every two to three months, a colorful postcard goes to all our Boston and nationwide flower buyers. This month's postcard touts Exotic Flowers' expertise in sending fresh flowers.
Having been in the floral industry for over seventy five years, Exotic Flowers is schooled in the fundamentals of flower care.
Cut flower processing is required as a staff member at Exotic Flowers. The flower processing team at Exotic Flowers has more than one hundred years experience in fresh flower care. We do it fresh is not just an act, it is the backbone of our success.
Bridal Flowers in Boston
Our floral arrangements are designed to last 5-10 days. Every one of our flower arrangements in the Boston area is delivered in the Exotic Flowers' floral preservative. This preservative is designed to promote longevity and maximum blooming show. The floral preservative has both a bacteria fighter and food to help our flowers flourish. Our arrangements also arrive with a care tag explaining that fresh water should be added daily to ensure maximum vase life.
Our flower buckets also have floral preservative; different than the solution in your arrangement. Our Roslindale refrigerators hold flowers at 40 degrees and the floral solution in the buckets is designed to hold and hydrate the flowers until they are ready to grace the tables and offices of Dorchester, Cambridge, Boston and West Roxbury.
dead flowers Boston resized 600Unfortunately, some other florists in Boston do not see the importance of flower care. These dead roses to my left are only 4 days old. The same roses at Exotic Flowers in Boston flourish for seven days.
Exotic Flowers fresh flower care tips:
  • as soon as you receive your flower arrangement from Exotic Flowers, immediately check the water level. Check container daily to insure it is always filled.
  • Do Not Change the water. Exotic Flowers in Boston has already added a floral preservative which not only fights bacteria, but also nourishes your flowers to promote longevity.
  • Display your arrangement in a cool location, out of direct sunlight.

Tags: Care Tips, Floral Training, Flower Facts

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