Recent Posts

Follow Me

Exotic Flowers in Boston

Flower Lovers in For a New Release Movie Treat!

Posted by Suzie Canale on Fri, Jan 08, 2016

If you’re into flowers and I mean REALLY into flowers, you’re going to flip when you see the new Hallmark Movie Channel’s January release of “Flower Shop Mystery: Mums the Word”!  Not only is the title clever (you’ve got to giggle at the clever pun on words), but also the cast is nothing short of a Hollywood hit list.  It is well know that bigger and popular stars are starting to sign on to more TV series and independent films but when you headline Brooke Shields as the main character, there’s no doubt a huge interest will be created.  Along with the ex super model, she’ll also be accompanied by Brennan Elliott and Beau Bridges who still bring their sizzle to the silver screen.  This flick has all the makings of becoming a Hallmark’s Hollywood classic smash and lucky for us, there’s allegedly three more installments signed off for production.


So if I’ve grabbed your attention you’re probably wondering “So what’s the plot about?”  


Great question!


The story is set in a quaint town of “New Chapel” where the recently widowed, Abby Knight (played by Shields), decides to quit her job as a lawyer and follow her dreams of running her own flower shop.  Assisted by her father and daughter who recently started college, Abby starts to rebuild her life within a new career.  Everything seems to be going along as planned until her vintage car is rear ended by a hit and run.  Determined to find the culprit, she finds support from her hunky next-door neighbor and ex-marine, Marco Salvare (Elliott) who assists her on her hunt.  As they get closer and closer, another tragedy hits when the body of her friend turns up murdered.  It isn’t long before the finger points to Marco, leading Abby to race against time determined to clear her romantic interest’s name and catch the real killer!


Tags: Movies, Florist in the Movies, Flowers in the Movies, TV, Florist

Famous Flower Scenes in Hollywood Movies

Posted by Suzie Canale on Fri, Nov 27, 2015

I talk about movies almost as much as I talk about flowers.  The two subjects just fascinate me and have become the areas in life, which I enjoy the most.  So for people like myself, wouldn’t the concept of comparing and coalescing the factors seem anything less than perfect?  Lucky for us- screenwriters, producers and directors have done just this throughout several of their most magnificent masterpieces! 

The Great Gatsby

Throughout Hollywood’s history, thousands of movies have been made which have brilliantly combined these two topics to create epic silver screen hits!  For Boston florists, this can be actually helpful, particularly when the design is exhibited during a wedding or funeral scene.   Believe it or not, customers will sometimes request duplicate arrangements and bouquets that have appeared in major motion pictures in order to copy the “feel” or “sentiment” present within the storyline.  

American Pie III

Although you might think this could be problematic for shop owners, it can actually be seen as a teaching tool as well as a marketing campaign to please movie buffs like me.  Be careful not to limit yourself to a specific genre such as the romance realm because you’ll be surprised to know that many horror, thriller and comedy scripts also have used flowers during climatic scenes!  Take a look at these Hollywood hits that show the best of both flower and cinematic worlds!

American Beauty


The Wizard of Oz



Tags: Movies, Florist in the Movies, Flowers in the Movies, Hollywood Florist

Hollywood Legends and Flowers - Starlets with Stargazers

Posted by Rick Canale on Thu, Sep 25, 2014

Jean Harlow Flowers Actress Jean Harlow shows that flowers in your dressing room are not only welcome but appreciated.

Recently screen legend, Sophia Loren turned eighty. With the social media blitz surrounding her birthday, I came across a number of photos of her with fresh flowers. I have always been a big fan of the actress and knew from her cook books that she loved flowers. For example, every Christmas, she looks forward to receving a white azalea topiary from her close friend. 

Sophia Loren with Flowers (This photo was taken at the Cannes Film Festival.)

In the midst of Loren's social media celebration, I stumbled across many screen legends surrounded by flowers. Hollywood knew then that flowers create a stunning photo opportunity. In the age of Instagram, we see stars like Holly Robinson Peete and Britney Spears  share striking photos of flowers they receive. Publicity and flowers go hand in hand.

Below are some of my favorite photos of screen legends that I discovered.

carole lombard flowers Carole Lombard in her dressing room is flanked by two vases of gladioli.

Audrey Hepburn Flower Design Audrey Hepburn showing off her skills at the flower design bench.

Vivien Leigh FLowers Vivien Leigh poses with her Oscar alongside a floral arrangement featuring birds of paradise and gerbera daisies. Editorial note, this floral arrangement was way ahead of its time.

Bogie and Bacall picking flowers Humphrey Bogart and Lauren Bacall picking flowers.

Mae West FlowersMae West and roses. Ed. note, roses have come a long way in size and petal count.

Ginger Rogers flowers I can't help but wonder if Ginger Rogers is reading a card from dance partner Fred Astaire.

Marlene Dietrich flowers Marlene Dietrich caught strolling in Warsaw with a bundle of lilacs.

Elizabeth Taylor Flowers Elizabeth Taylor's love for flowers is well known. This earlier photo of her shows her knack for floral design.

stiller garbo travel resized 600 Greta Garbor is engulfed in flowers.

ingrid bergman flower casablanca resized 600 Ingrid Bergman looking like she has Rick Blaine on her mind.

bette davis arranging flowers resized 600 Bette Davis definitely has an idea of spacial organization.

Bardot flowers A rare photo of Brigitte Bardot with a typical floral design of the era.

Jayne Mansfield Flowers Jayne Mansfield picking flowers. Florists often grew their own flowers at that time. Note the greenhouse in the back. Most flower shops in the mid 20th century had their own greenhouses to grow flowers.

 Marilyn Monrose No collection of screen legends would be complete without Marilyn. She even adds grace to a simple carnation.


Tags: Academy Awards, Movies, Florist in the Movies, the Oscars, Celebrity Florist, Hollywood Florist

GoDaddy Presents - The Florist featuring Jean-Claude Van Damme

Posted by Rick Canale on Sun, Sep 15, 2013

Florists ususally get good press. We share beauty with the world. Even internet giant GoDaddy has jumped on board with the latest commercial featuring a florist who 'gets pumped up' building her on line floral business. The  Muscles from Brussels, Jean-Claude Van Damme even flexes for the florist in her flower shop.

Tags: Florist in the Movies, Celebrity Florist, Hollywood Florist, Marketing

What Marilyn Monroe's Visit to a Flower Shop Can Teach Florists

Posted by Rick Canale on Thu, Mar 07, 2013


marilyn monroe roses resized 600 In the 1948 movie, Ladies of the Chorus, Marilyn Monroe plays dancer Peggy Martin. During the film, Peggy has an admirer who sends flowers and does not sign the card. (note to clients, always sign the card,). This secret admirer leads Marilyn to the flower shop, Mimi the Florist, who delivered the lovely flowers. Marilyn's visit to this florist shows florists a great deal about merchandising and marketing their own flower shops, sixty five years later. 

As florists what do we learn from this film clip ?

  • the card envelope. always have your name and address on your stationary. This is the best way to keep your shop's name in your customer's hands. If Marilyn's card did not have the shop name, she likely would not have visited the shop. Budding romances are a great way to build lifetime clients. If the couple gets married, which florist will Peggy and Randy likely call first ?
  • Window displays and visual impact; the florist is located in a hotel lobby like many florists of that era were. The florist chooses not to hop on the hotel's coattails and instead makes their own visual masterpiece in the lobby. The evidence of a glassed-in store shows that the florist seeks their own identity. This independence is one thing all florists should share. Unique showcases and originality set the flower business apart from the cookie cutter world of banks and Dunkin' Donuts.
  • Packaging; over and over again we see the lost art of packaging. Great packaging, ribbons, and bows increase the value of an item. In the move, notice how the orchid is not only packaged beautifully but how it is also kept under glass to further enhance its value. 
  • Flowers on the showroom floor: Appeal to people's senses. People want to touch, smell and feel the product. That is why they came to your store. Ignite their senses.
  • Spunk; some say the clerk in the movieis surly. I say the clerk is spot on. She is establishing a relationship with the client. A genuine conversation is so rare in the retail world and something a florist can offer at no charge. Relationships build business.
  • Ten cent carnations. Always have an option for everyone. You never know when a ten cent carnation can become a ten thousand dollar wedding.
  • I would love to hear any other florists observations too. 
  • marilyn monroe flower shop resized 600

Tags: Marilyn Monroe, Customer Relationships, Movies, Florist in the Movies, Flowers in the Movies, Floral Training, Marketing

Bed of Roses (1996) - Movie Trailer - Working in a Flower Shop

Posted by Rick Canale on Fri, Aug 20, 2010

Some say working in a flower shop is a dream job. Others might say being a florist is physically exhausting and financially challenging. Some might even relish or dread dealing with demanding customers on a daily basis. Florists know one thing for sure; being a full service florist is an emotionally fulfilling and rewarding career.  Florists send emotions.

In 1996, Christian Slater starred in the movie - Bed of Roses. This movie gives a glimpse into the life of a florist. A few things have changed since 1996, but the pride and purpose of a florist has not.

Boston Flower Shop ?

Tags: Florist in the Movies, Bed of Roses, Working in a Florist

Subscribe via E-mail

Contact Us for All Your Floral Needs