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What Can Red Sox Larry Lucchino Teach a Florist in Boston ?

Posted by Rick Canale on Tue, Mar 26, 2013

Larry Lucchino Cares About Red Sox Fans One at a Time

a few months ago my 8 year old son came home and said I should be a Yankees fans. He is a huge fan of Fenway Park, but the Red Sox recent woes had made him look elsewhere. He argued that the Yankees had Babe Ruth, the greatest of all time.
Being a lifelong Red Sox fan, I was stumped. I wrote a letter to Sox chief Larry Lucchino asking for advice.
Here is the letter he wrote back.
"Dear Rick,
I received your 'urgent' note and wanted to lend a few ideas to ensure that your son remains a member of Red Sox Nation. You mentioned that your son's love of Fenway Park, and that's a good place to start as any. Yankee Stadium is a fine venue, to be sure, but nothing can match a Red Sox game at America's Most Beloved Ballpark with its 100 years of tradition (and counting).
Second, your son should consider the personalities of Red Sox past and present. From all-time greats like Ted Williams and Yaz to modern heroes like Big Papi and Dustin Pedroia, the Red Sox have a lineage of ballplayers unlike any in our game's history. And while it's true the Yankees 'had' Babe Ruth, we did win three championships of our own with the Bambino and had the good sense to use him as both a pitcher and a  hitter.
Finally, I hope your son continues to see the payoff in rooting for our club instead of the Yankees. Supporting the Yankees is like rooting for the Roman Empire (or even the 'Evil Empire' - as I once said about our rivals to the south). Encourage your son to pick the good side as he considers his baseball loyalties. We look forward to calling your son one of our most loyal fans. "
                                                    Sincerely,
                                                Larry Lucchino
P.S. Enclosed is a Red Sox hat for your son - used as bribery to sway your son away from the Yankees.
----
as a florist in Boston, who has done lots of business with the Red Sox, I have a new found respect for Larry Lucchino and see why those argue for his plaque in the Baseball Hall of Fame.

Tags: Baseball, Customer Relationships, Rick Canale, Red Sox, Customer Service

Funeral Flowers for Baseball Great Stan Musial

Posted by Rick Canale on Mon, Jan 28, 2013

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When a great man passes, we often stop to reflect on the impact that person had on our lives and others. Stan 'The Man' Musial passed away after 90 plus years. His life was a model for current ball players and every man, woman and child. 

“We didn't have much expect for kindness.”  - Stan Musial

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Ever the optimist and always the torch bearer, Musial never beat his chest. Did not clamor for individual headlines and always thought of others. When Musial he had an off year, he even had ownership give him a pay cut. Do you think any ballplayer today would offer to cut their own pay ? Doubtful.

Musial commanded respect. We are a better nation for his presence and example. At his funeral and viewing, we see how important flowers are at a funeral. From the single roses and bouquets at the base of his statue, to the grand wreath or baseball made of flowers; we see that a person's life is amplified by the presence of flowers at a funeral. 

At his eulogy, Bob Costas tells us how the great Mickey Mantle walked in Musial's shadow. . "He was a better player than me," the Mick apparently told Costas, "because he was a better man than me." 

Witness in this video how the Musial family shows the importance of memorializing Stan Musial with a red and white wreath of flowers at the base of his statue.


Tags: Baseball, Stan Musial, Funeral Florist, Funeral Flowers

Bryce Harper Can Sell Flowers Too

Posted by Rick Canale on Fri, Jan 11, 2013

2013ToppsBryceHarper resized 600 If you are any type of baseball fan, then you have heard of Washington Nationals phenom Bryce Harper. Bryce has been heralded as the next Mickey Mantle since he was 15 years old. He helped the Nationals capture the National League East Championship in 2012, was the Rookie of the Year and appeared in the All Star Game.

Harper's popularity seems to know no end. He has appeared in commercials and video game boxes. Harper even shows he can help the floral industry. In Harper's latest video promoting MLB13 video game, he shows how important flowers are in building relationships. Bravo to you Bryce Harper, you just remindeds millions of people how important roses and flowers when wooing. Flowers show romance and Harper reminds millions of fans. See his video here.

Note to Bryce Harper, if the baseball thing does not work out. Call Rick at Exotic Flowers in Boston. We could always use a florist like you in Boston.

Tags: Baseball, Bryce Harper, Video Game, Celebrity Florist

Valentine's Day Comes Early in Boston

Posted by Rick Canale on Fri, Oct 05, 2012

valentines day in boston
When we think of Valentine's Day in Boston - roses, romance and restaurants come to mind. Valentine's Day in Boston is a celebration of love and also the busiest day of the year for florists too. Yesterday, October 4, 2012 Valentine's Day came early. Red Sox fans paused to briefly celebrate the termination of Bobby Valentine as manager of the Boston Red Sox. Valentine watched over the worst Red Sox record in decades. 
The hiring of Valentine never sat well with this Red Sox fan. I knew his ego would never fit in Boston or in the Red Sox clubhouse. More than twenty five years ago I used to collect autographs at the Sheraton Hotel in Boston when visiting teams came to play the Red Sox. There was always a handful of kids and some adults too waiting outside and inside for players to show up and sign. One time when Valentine was managing the Rangers, I got his signature. Thank you Bobby. But he was not exactly friendly about it. When security came to shoe me away, Valentine quickly had to throw in his 'now run along, you're not supposed to be here,'. Dear coach, I was a kid. I knew I was breaking the rules. No need to embarass me. I see why your players felt like you did not know how to speak to them either.
I do find it admirable that Valentine walked out of his firing with his head high and wishing the team the best. But after reading an article by the Boston Globe's Nick Cafardo, it all made sense. Valentine has a gag order. He cannot bad mouth the team or his 2.5 millions dollars due in 2013 will be withdrawn for breach of contract. So I ask this, if the North Korea-like Red Sox PR team knew Valentine could not control his words when the contract was written then why even put him in the pressure cooker of Boston sports ?
I wish you the best Bobby. 'Run along now, you're not supposed to be here,'. Valentine's day came early in Boston and this Boston florist is thrilled. The Red Sox lost their last game to the Yankees who scored '14' runs. Valentine was fired '14' hours and '14' minutes after the last pitch of the season. Valentine's Day is February '14' - coincidence ? Maybe or maybe the baseball gods needed a laugh.  

Tags: Baseball, Red Sox Florist, Rick Canale, Valentine's Day, Red Sox

The Boston Red Sox Show Respect with Funeral Flowers

Posted by Rick Canale on Thu, Sep 27, 2012

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The Boston Red Sox have been playing baseball for more than 100 years. They are a part of the community. The Red Sox are our heroes, our co-workers, our neighbors and our friends. Of course, Dustin Pedroia does not call me over his house to play cribbage, but the team employs hundreds of New Englanders and millions more of us cheer them on even when the season is as bleak as 2012.
As a pillar of our community, the Red Sox also show how important flowers are at a funeral or upon someone's passing. The Red Sox realize how important flowers in easing the grieving process. I have personally handled funeral flowers for the team on many occasions. Recently the public got a first hand look on how much the Red Sox value funeral flowers and what they mean during as a symbol of celebrating one's life.
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On Sunday, September 23rd, 2012 the world witnessed Red Sox players past (Jason Varitek, Pedro Martinez) and present (Dustin Pedroia and David Ortiz) et al. on the field at Fenway Park presenting single red roses upon the landscaped '6' on the infield dirt. This ceremony not only shows how much the Red Sox value flowers, but also how much flowers serve as a symbol as a celebration of life.
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Even upon Johnny Pesky's death in August, the Red Sox had a wreath of flowers hung over his retired #6 in Fenway Park by our colleagues at Winston Flowers. What is most important of this gesture is that the Red Sox were not even playing at home during this floral installation. The Red Sox were looking to show their respect with sympathy flowers.

Tags: Baseball, Red Sox Florist, Fenway Park, Flowers as Symbols, Sympathy Flowers, Funeral Florist, Funeral Flowers, Red Sox, David Ortiz

What is Trending for Mother's Day ?

Posted by Rick Canale on Mon, May 07, 2012

BREAKFAST IN BED resized 600 Mother's Day is loaded with traditions. Many children, spouses and friends enjoy lavishing their moms with flowers, greeting cards and breakfast in bed. Mother's Day sees a huge surge in phone calls as well as greeting cards being sent. At Exotic Flowers in Boston, Mother's Day is our busiest week of the year. Second only to Valentine's Day as our busiest day, Mother's Day in Boston has our phones ringing off the hook. 

Along with flower deliveries, we get many request for the tradition of wearing a carnation on Mother's Day. Tradition dictates that you wear or carry a white carnation if your mother is deceased and if your mother is alive then you wear a red or colorful carnation. Many churches in the Boston area will give out red and white carnations to their congregations on this day. Other Boston churches will also honor all living mothers with a corsage to wear on that day. Of course no one wore a better red carnation than Frank Sinatra and Marlon Brando in Guys 'n Dolls. guysndolls 320 resized 600

Another popular Boston tradition for Mother's Day has been Lilac Sunday at Arnold Arboretum. This fragrant purple event brings in visitors from all over New England. Weather permitting, this is a must see event and if you're visiting the Arboretum, why not stop at Exotic Flowers flagship florist and garden center at 609 American Legion Highway in Roslindale ?

Even Major League Baseball shows its respect for Mother's Day with its pink bats, cleats, wrist bands and base jewels. pink bats21 resized 600They have been using these bats since 2006 and then they auction them off with proceeds benefiting the Susan G. Komen for the Cure Organization.

So whether you send flowers, make dinner, go to a ball game make sure to take care of every mom in your life. It's the least you can do. Thank her.

Tags: Baseball, Mother's Day, Mother's Day Flowers, Boston Florist

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