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Boston Florist Welcomes Its Own Artist in Residence

Posted by Rick Canale on Thu, Mar 29, 2012

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Since 2008, artist Allison Buttiglieri has been an employee of Exotic Flowers in Boston. Allison has been a seasonal employee, a full time employee and senior sales associate. Her infectious personality has created a loyal floral following. Today, Allison helps out at Exotic Flowers headquarters for major flower holidays like Valentine's Day and Mother's Day.
boston florist artist in residence Allison is also the Exotic Flowers artist in residence. In her own words, "My artwork is yielded from the appreciation for the natural beauty I admire in this world. A few things that inspire me are, quirky contrasting colors, organic patterns found in nature, flowers, landscape, bohemian and vintage textile designs, decay, graffiti, travel, fellow artists, photography. 

Most of my paintings on here are made from inspiration while traveling. Most paintings are available as original or prints. The prints are produced on high quality watercolor paper and look almost identical to the originals. "
Every month Exotic Flowers in Boston will be featuring some of the one of a kind pieces that she creates to inspire and appreciate. 
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" Right now I'm really focused on these ceramic plates i've been painting. I have two upcoming Craft fairs I will be participating in, one is this coming Saturday, March 31, 2012 at the Wakefield Vocational School (Northeast Metro Tech High School, 100 Hemlock Road, Wakefield, MA 01880), and another in Winthrop at Saint John's Parish on April 14th, 2012." Hope to see you there.
At Exotic Flowers in Boston, we are always on the look out to share our vision of beauty with you. Please continue to stay in touch with our blog as we will soon have our own in house poet as well.

Tags: The Arts, Artist, Allison Buttiglieri, Boston Florist Staff

Why Boston Florists Should Visit Their Vendors

Posted by Rick Canale on Tue, Mar 27, 2012

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I know the first reaction from my colleagues is 'why don't my vendors visit me,?' And of course you are right. Your vendors should be visiting your flower shop often. As florists in Boston and throughout the world know, we work our asses off. Time in our shop is often way too long and when we get out, we look to spread our wings socially and with our families.
As the old saying goes, in order to grow your business - you need to work on it as well as in it. As a Boston florist, we are blessed to have access to the Boston Flower Exchange on Albany Street in Boston. Only five miles away, we often take the Flower Exchange for granted because of its proximity. Florists from all over New England flock to the exchange every day to procure orchids, herbs, roses, tulips and thousands of other magical flora and fauna.
At Exotic Flowers, we have drivers in the Boston Flower Exchange every day picking up product. Often times, we are so busy in our flower shop that our buyers, designers and management rarely get to visit the Exchange. We have been dealing with many of our vendors for decades and they have become personal shoppers for us. 
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Recently I was invited to stop by Jacobson Floral Supply and visit with COO Nick Fronduto. Nick and I not only have a common interest in business, but getting to meet face to face has showed us how similar we are as baseball fans, history buffs, Italians and fathers. My visit to Jacobson's left me inspired and refreshed. I was able to meet many of the phone faces as well as touch base with the reps I do know. I came away with new product ideas, met a legend in Buddy Jacobson and got a behind the scenes tour.
As a florist, we are in the business of relationships. Exotic Flowers has a responsibility to our vendors to show an interest in their products. Vendors are our business partners. A strong vendor merchant relationship will benefit both parties.
Next time you visit the Boston Flower Exchange, stop into Jacobson's and tell them Rick Canale at Exotic Flowers in Boston told you to get a tour.

Tags: Wholesale Flowers, Boston Flower Exchange, Boston Florist, Working in a Florist

Popular Wedding Themes by Boston Author Suzie Canale

Posted by Rick Canale on Thu, Mar 22, 2012

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Chapter 3: Popular Wedding Themes...

“Celebrate we will,

Because life is short but sweet for certain” ~ Dave Matthews

 

 

Bean Town brides are in luck if pondering the notion of throwing a themed wedding extravaganza since this city if bursting with creative and entertaining possibilities!  Regardless of the time of year you wish to marry, there is something for everyone when the traditional white wedding just doesn't strike you as exciting.  Every aspect of your planning can reflect a particular motif or style including invitations, clothing and decorations.  By tailoring particular details of your event to you and your mate's personality, couples can create fun and original matrimonial affairs.  Whether you wish to celebrate a particular season, holiday or hobby, there's no telling where a little imagination can take your special day.

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New England Seasonal and Holiday Themed Weddings~ Since Boston is blessed with the stunning beauty of four different seasons, why not use these attributes in your party planning and wedding decor?  Winter lovers might want to amplify the serenity of blanketed snow by using frosted branches within centerpieces and floral displays as well as hanging crystals to mimic the spectrum effects of icicles.  For those looking to manage their budgets, winter foliage takes up ample space when designed in arrangements, creating a full and fragrant piece.   Wreathes also make terrific goodies to gift guests which are both affordable and festive for the Yule season.  Fall flora and fauna fans can decorate with colorful leaves in bouquets and display pumpkins with wheat bales around archways.  Couples can also mull over the idea of throwing a Halloween inspired affair by asking guests to wear costumes!  Not only will this guarantee a fun and jovial atmosphere but will assure pleasant memories for years to come. 

Spring farers will have no problem recreating the sweetness of this season if they rely heavily on shades of lavender, baby yellow and blush pink within their formal wear and linens.  Since flowers are the symbol of Spring, don't forget to place stems of sweet peas, ranunculus and Sarah Barnhart peonies in bridal work, corsages and nosegays.  Summer seekers will benefit from throwing beach themed weddings as they are the number #1 party planned ceremony and reception thrown in the United States.  Boston beaches provide sublime sands and coastal views from Gloucester to Cape Cod convenient for both North and South Shore fans.  For simple yet sensational ceremonies, line folding chairs facing the ocean leaving room in the center for an aisle.  Line with small, white votives and use delicate white orchids or beach plum roses for bouquets.  While friends and family are swept away into the tranquil serenity of the Atlantic Ocean, couples will be pleased with this budget considerate, fuss free and most importantly, romantic style of party planning.

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For the Sports Fans~ One of the greatest attributes beholden to many Bostonians is their love for sports.  The Celtics, Patriots and the Red Sox hold a special place in the hearts of New Englanders including many soon-to-be's who would love to include a little "fanfare" in their wedding planning but worry about issues of tastefulness and elegance.  You need not to worry, there are plenty of ways to pay homage to your favorite teams by creating both a fun and polished look for your special day.  For instance, Celtics fans can incorporate the shamrock (a symbol of the Celtics) into invitation layouts, favors and even garnish for individual place settings.  Diehard Patriot followers can implement the football theme by using red, white and blue color palettes for linens and dress attire or even have groomsmen where football helmets along with their tuxedos to tip off a humorous beginning to the festivities.  Red Sox enthusiasts will be pleased to know that Fenway Park rents facilities within the stadium for those who desire to assimilate the nostalgia of  a roaring crowd, the flash of native baseball colors across t- shirts and the sultry smells of franks and sausages sizzling atop stadium grills within their wedding planning.   Clever gifts for guests can include baseballs and baseball caps which make wonderful keepsakes of Green Monster bridal affairs.

 

 

 

Tags: Boston Florist, Suzie Hearl Canale, Weddings, Wedding Flowers, Red Sox

Does Floral Designer Preston Bailey Miss the Mark on His Colleague ?

Posted by Rick Canale on Tue, Mar 20, 2012

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There is no doubt that floral designer Preston Bailey is a genius at his craft. Bailey has created some of the most stunning floral arrangements and events for his clients. He has elevated his craft to an art. As a Boston florist, I have often sought out Bailey's work for inspiration. Talk about a walking and talking version of Pinterest. 

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I also read Preston Bailey's blog. Recently Bailey weighed in his opinion on how vendors should dress when working on an event. As a Boston florist who creates many weddings in New England, we work with many other vendors like photographers, bakers, party planners and musicians. Although our staff is uniformed for event set up, we often bear witness to some sloven colleagues as well. And while I am not upbraiding Bailey for judging his colleague's attire, I am questioning some other glaring view points in his blog post.

In his recent post, Bailey takes us into the audience of a recent wedding that he created and attended. Bailey observes a videographer whose attires upsets him. Bailey writes " I realized with horror that the videographer following her was wearing jeans and Ugg boots! I understand that some cultures are more casual than others, but Ugg boots at a formal wedding ? Come on.

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 The very worst part, though, is that when one of my colleagues said something to the videographer about her unprofessional attire, her reply was very rude and she used the F word. If this videographer is reading, you know who you are, and shame on you."

Bailey and his colleague’s heart are in the right place. Unfortunately we have witnessed a drastic culture change where decorum has been cast aside.

I do admire the videographer for telling his colleague where to go. I do not think it was Bailey's colleague’s place to offer any further disruption to the event.

Perhaps a well written note next time would be better received. Or coordinating a team effort before the wedding takes place. After all, if the bride was confident in the vendor, then Bailey should have made an effort to reach out to the vendor before hand. The bride chose Bailey and the videographer with reason. I feel it is unfortunate that Bailey does not mention the videographer's name here. If you can drop an 'F bomb' at a wedding, then can handle a bad blog post.


Tags: Preston Bailey, Event Florist, Party Planners, Weddings, Wedding Flowers

The Walking Dead - Flowers as Symbols in the Apocalypse

Posted by Rick Canale on Fri, Mar 16, 2012

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As season two of the hit show The Walking Dead comes to an end, I find myself eagerly awaiting season three. I can honestly say, it is the best show on television. If you have not watched the show, tune in on demand. The show gets better every episode. 
Fans of the show want to know if the farm will be over run with zombies. Will Dale step up ? When will T-Dog's character develop ?
With the recent killings of main characters Dale and Shane, the viewer asks who is next ?
Now I enjoy a zombie film as much as the next guy, but The Walking Dead is really not just a zombie show. It is about good versus evil and relationships and trust. Viewers feel like they can walk in Rick's shoes. A viewer can find the humanity in Dale, but also see how the group's struggle for survival kicks our scruples to the curb.
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What does this all have to do with a florist's blog ? Everything.
As a Boston florist, our job is all about relationships. As deliverers of flowers, people put their trust in us.  We share and send emotions. Of course, the end of the world is much more severe than what color roses should be in your bouquet. But the Walking Dead reminds us that people matter and should not be put in a box. The show reminds us that every individual has different needs. Just because a client likes pink carnations and yellow daisies does not mean she should shop in a supermarket. Like Rick, sometimes we have to listen to our clients wants and needs before we can make a sound decision.
CHEROKEE ROSE resized 600Mid season two, the show reminded us that flowers are symbols of hope. Daryl tells the story of Georgia's national flower, the cherokee rose.
Flowers are powerful symbols and even during the end of the world, we find solace in their beauty and what they can represent.

Tags: Flowers as Symbols, Cherokee Rose, The Walking Dead

Best Marketing Idea Ever comes from a Boston Florist

Posted by Rick Canale on Tue, Mar 13, 2012

watertown florist resized 600 Meet Dave Greenberg, the owner of Watertown Main Street Florist in Watertown, Mass. Like many Boston florists, Dave is hard working floral designer who shares his craft and beauty with others. Dave is searching for a life partner, he is even offering $1000 reward to do so and has created his own website, www.marrydave.com along with reward posters, t-shirts and business cards to promote his cause.

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Dave looks like a great catch and I truly hope he finds his soulmate. But this story caught my eye because it so much more than a guy looking for love. This is marketing at its best. Completely outside the box and viral. David's story is national news and he has been featured in print, online, the radio and television throughout the country.

Originial, fresh, innovative and exciting; as a flower buyer I am inclined to think his work will be similar. Exotic Flowers delivers our own flowers in Watertown, so I have not witnessed Dave's work. I can say one thing - I am envious of his marketing prowess. 

Congratulations this is one of the best florist marketing ideas I have seen.

 

Tags: Watertown Florist, Florist in Watertown, Boston Florist, Marketing

Boston Author Suzie Canale Helps Pick Wedding Locations

Posted by Rick Canale on Fri, Mar 09, 2012

The following is an excerpt from "Walking Down the Cobblestone Aisles" - Exotic Flowers Free Wedding Planning ebook.

 

Chapter 2: Where to Say "I Do"...

"I dreamed of a wedding of elaborate elegance, A church filled with family and friends.

I asked him what kind of a wedding he wished for,  

He said one that would make me his wife.” ~ Author Unknown

 

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With a multitude of posh hotels, quintessential New England sites and natural attractions, Boston brides can luckily fulfill any dream day wedding wishes that appeal to her!  Perhaps she has always had her heart set on the lavish gold of the Fairmont Copley Plaza or maybe her "dare-to-be-wild" personality draws her to the slopes of Killington Mountain?  From the glamorous city ballrooms  to tented receptions lit by the stars above, there is an ideal location to fit every couple's individuality as well as their budget.  By taking a closer look at the specific vision that appeals to those readying to walk down the aisle (or ski, swim, run), wedding planners can begin to design the model appropriate for them by taking in account their spirit, tastes and cost allowances.  Here are a few suggestions to get the ball rolling...

Boston Hotels~ There is no shortage of enchanting hotels in the Boston area, painting skylines with contemporary architecture and divine antiquity style.   The Four Seasons Hotel, which is centrally located, provides a choice of four rooms, allowing you to choose desired views, style and occupancy accommodations.  Not only will the staff assist you with finding photographers, transportation and decorators, this hotel also offers discounted rates for Friday/Sunday affairs.  The Ritz Carlton is another excellent choice providing visitors with historic grandeur and magnificent views of the Boston Commons.  Couples will also be delighted to learn that a five night complimentary Honeymoon package is included when booking their reception in the grand ballroom.  Other recommended hotels include The Omni Parker House, The Charles Street Inn and The Grand Harbor Hotel.

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"Young princess, when you get your wedding ring,

your man is saying she's my queen." ~Nas

Boston Landmarks~ For the bride searching for reception locations which reflect the authentic Bostonian essence, she is in luck!  Landscaped with the stunning gardens of the Boston Commons, galleries such as the Museum of Fine Arts which hang the highest, celebrated art work and the towers of Alden Castle staging the perfect wedding for a prince to his princess, Boston is comprised of beautiful sites which not only tell the stories of our yesteryear but also stand proudly to encompass the beginning of a couple's journey together.   The Old State House of Boson offers the comprised package of luxurious event rooms while also revealing a rich tale of our city's heritage and the Boston Public Library is a desirable location equipped with a courtyard for cocktails and function hall which amply fits 350 guests.  For those interested in the Boston Tea Party, The Odyssey or Spirit Cruise Lines are a fabulous choice to coast these majestic waters which shows crystal clear skylines of Boston at sunset.  Whichever location of historical reference you choose, guests will be enthralled by the interesting atmosphere which of these cherished sites possess.

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New England's Natural Attraction~ There are a multitude of reasons why planning an event within a natural setting can be an alluring alternative to traditional venues.   Resorts, function halls, restaurants and hotels rest under restrictions, sometimes creating problematic situations such as room rates, availability and occupancy constraints.  A secret which many couples are unaware of are the natural surroundings that bless New England, including  stunning forests, oceans and even large acreage meadows.  One reason for considering an "earthy" wedding is that nature provides the wedding decor for you.   Rooted paths with wooded landscapes exuding the aroma of sweet pine and silky sands with melodic sounds of crashing waves are available at no cost and are exquisites sights for reciting your "I do's".  Limitless guest space is another positive attribute, as long as it is kept in mind that the  wedding date should not coincide with the months engulfed by New England's Nor'easter season.   Suggested locations include Harold Parker State Forest located in North Andover, Ma,  Long Beach of Gloucester, Ma and Blissful Meadows of Uxbridge, Ma.

 

Tags: Bridal Flowers, Suzie Hearl Canale, Weddings, Wedding Flowers

Exotic Flowers in Boston Garners National Recognition for Quality

Posted by Rick Canale on Mon, Mar 05, 2012

ftd boston resized 600 Recently we received national recognition from both FTD and Teleflora for our achievements in quality and success as a local Boston flower shop. 

Exotic Flowers recently was awarded quality star performance from FTD for 2011. "The purpose of awarding the FTD Quality Star is to highlight and celebrate florists who provide superior quality." At Exotic Flowers in Boston, we work every day to exceed our clients expectations for any Boston flower purchase. Whether you buy one red rose at Exotic Flowers in Roslindale or the wedding staff at Exotic Flowers creates more than fifty centerpieces for your Boston wedding, our Boston flower shop works hard for our clients.

On the heels of the FTD quality star, Teleflora has anointed Exotic Flowers in Boston as National Account for the fifteenth year in a row. 

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The Teleflora National Accounts program recognizes the success of local florists. The National Accounts are comprised of the top 5% of more than 15,000 Teleflora flower shops nationwide. At Exotic Flowers we send flowers worldwide every day. The Teleflora and FTD networks enable us to send flower from Boston to Belgium - Milton to Miami - Roslindale to Russia.  

We can send flowers nationwide, even for same day flower delivery. 

Some clients ask; why send to New York from Exotic when I can get airmiles through FTD ? It is quite simple, if you care about the person, use Exotic Flowers. We have been in business more than fifty years. We attend trade shows, conventions, visit flower shops and send test orders. Why use Exotic for flowers in New York, because my friend Nic at Starbright will do a great job for you. Can 1800flowers promise that ? I doubt it.

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Tags: FTD Florist in Boston, New York Flower Shop, Top Teleflora Member, Teleflora, FTD, Worldwide Flowers

Meet the Bloggers at Exotic Flowers in Boston

Posted by Rick Canale on Sat, Mar 03, 2012

Rick Canale Boston Florist Rick Canale, yes that is me. As my twitter profile suggests; married to Suzie with 2 sons. My interests include family, food, wine, baseball, reading, Boston, flowers and orchids. My family comes first and everything else second. My blog posts are not only meant to inform, but entertain as well. You can often find me hanging out at Exotic Flowers in Boston. My goal is to deliver breathtaking flower arrangements to residents, workers and visitors in Boston and New England. My favorite flower is the phaelenopsis orchid.

Suzie Canale Boston AuthorSuzie Canale grew up in Andover, Massachusetts and is a graduate of Salem State College.  She began writing as a children's book author after a twenty five year career in the wholesale floral industry in Boston at Back Bay Wholesale where she was inspired by flowers named after child friendly foods.  She developed the concept of "The Beantown Tales" - a series of books geared towards educating children to make positive changes within the key concerns of our society.  Suzie is the recent recipient of the Green Difference Award for Green Book of 2011 by the Massachusetts Green Schools Organization as well as anHonorable Mention in the 2011 New England Book Festival children's division for her first installment of the Green Series, "The Land of Chocolate Cosmos".  She has also authored "The Popcorn Hydrangea of Poppingtom" and "The Candy Roses of Cape Care,".
As she continues her career by writing books, articles and blogs for online websites, magazines and local businesses, she is also busily raising her two sons. Married to Boston florist Rick Canale, Suzie's blog posts focus on weddings, wedding flowers and wedding planning for the Boston area. You can also download her free ebook for wedding planning.  Her favorite flowers are sweet pea and of course chocolate cosmos.

      jon bornstein Jonathan Bornstein is a Newton resident and graduate of The Roxbury Latin School and Cornell University. Jon is the owner of L. Bornstein and Company, a wholesale floor covering distributor servicing the needs of members of the floor covering trade throughout New England. Jon is active on twitter and writes an amazing blog about great sandwiches that he has ingested. His contribution to the Exotic Flowers in Boston blog ranges from Halloween treats to being a Jew at Christmas. His favorite flower is the gerbera daisy.

Exotic Flowers in Boston is always on the lookout for guest writers. If you would like to write for our blog, let us know. We will make it worth your while.

 

 

 

 

 

 

 

 

 

Tags: Suzie Hearl Canale, Rick Canale, Boston Florist Staff, Jon Bornstein

Exotic Flowers in Boston Wedding eBook by Suzie Canale - Chapter 1

Posted by Rick Canale on Wed, Feb 29, 2012

Chapter 1: Setting the Date...

"A successful marriage requires falling in love many times, always with the same person"~Germaine Greere

 

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Setting the date is the first issue of wedding planning that every Boston bride should initially tackle since this can very well determine every other aspect of her special day.  While the most popular months to wed have historically been during the spring of April, May and June, couples now have ample reason to investigate the benefits of reciting their "I do's" during the other nine months of the year.   Spicy color decor, Budget efficiency/availability and exciting wedding locations all provide an alluring incentive to sway from the traditional matrimonial season.   Flexibility can be your greatest asset when mapping out your bridal endeavor, often rewarding the savvy soon-to-be's with  higher economic efficiency,  essentially giving the couple "more bang for their buck."  Although spring weddings represent the blessings of new beginnings, beautiful blooms and pastel fabrics, there are several incentives to pique curiosity towards the possibility of reciting vows during the winter, fall and summer seasons of New England.  

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Vibrant Color Splashes and Textures~ While the traditional springtime wedding often encompasses pastel linen and centerpieces filled with bulbed blooms, events which take place during the winter, fall and summer have a vast selection of rich fabrics, exotic flowers and fun styling potential!  Creep out of the ho- hum routine and dare to be different by implementing exciting colors and textures such as crimson table clothes accessorized with gold tableware.  Autumn weddings are stunning when we begin to experiment with large color spectrums of green, orange and red while incorporating the festivities of the season using brightly hued maple leaves and pumpkins to decorate rooms.  Summer soirees are equally impressive using tints of hot pink, yellow, orange, sky blue and lime green to create eye popping pieces whether seen throughout the dining area or worn as bridesmaid's gowns.

Buffering Budgets and Availability~ It is a true known fact that "off season" wedding events are generally less expensive and have a wider availability of trendy locales than those taking place during the spring.  Due to the higher rate of matrimonies occurring during this time, functions rooms reflectively become higher in demand causing the price to rise.  For example, the bride who books her wedding at a popular venue during June is almost guaranteed to pay anywhere from a 10% to 15% higher rate than the bride who chooses to tie the knot in the exact same place during January or July.  Friday night and Sunday afternoon weddings are also climbing in frequency due to the decrease in price compared to the usual Saturday night affair.  Couples who have their hearts set on a particular spot to recite their vows may run into issues of fully booked hotels and reception sites during peak season, making flexibility a key to nabbing a dream wedding location. One more thing to keep in mind for those considering the option of throwing an off season wedding, spring in New England is often unstable with frequent snowstorms and frigid temperatures so the more compromising bride may find more change in her purse as well as better agreeable weather patterns.

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Fabulous "Alternative" Venues ~ There's no telling the interesting places where couples can be married by using a little imagination during the chillier or steamier months of the year.  New England is gifted with many blessings from Mother Nature which are easily transformed into sensational ceremonial and reception sites with breathtaking views and inspiring symbolism.  Marrying atop snow capped mountains, ice skating rinks and along lakeside shores are not only striking for your wedding photos, but are conveniently entertaining sites for winter and summer activities!  Other possibilities might include events thrown at carnivals , aquariums or apple picking orchards. The northeast is filled with natural treasures stunning coastlines so take advantage of the eclectic resources that she offers throughout the entire year.

Suzie Canale

www.beantowntales.net

On Twitter @SuzieCanale

 

 

Tags: Boston Florist, Suzie Hearl Canale, Weddings, Wedding Flowers

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