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Exotic Flowers in Boston

Waterford Teams with Jeff Leatham for Cutting Edge Flower Vases

Posted by Suzie Canale on Thu, Mar 19, 2015

fleurology_jeff_leatham_mai_1_2

                     photo credit: waterford.com

Coming from twenty years within the wholesale flower business, I’ve seen my fair share of glassware where some of the most beautiful blooms have been cascaded for showcase.  After a while, you learn that the angling of a vase, the height, color and even the material from which it was made from all impact the overall presentation of the arrangement.  Factors such as the architectural difficulty, texture and design of the flowers are irrelevant if the bouquet is displayed in an uncomplimentary vase so its pretty important to study the mathematical aspect of selecting the proper glass line.   In the previous years, we have experienced the “less is more” trend where holders are often clear with uncomplicated lines of patterns.  Even the cobalt phase has finally passed, relieving us of electric blue bubble bowls and cylinders in many experts’ opinions only hid the beauty of flowers instead of flattering them.   Yes, we’ve moved away from these traditional floral formats and are now asking for more contemporary glassware styles that will widen our appeal to potential customers.  Jeff Leatham just might have found the answer within his cutting edge, Lego like invention named the “Tina Collection”.

 jeff-leatham-fleurology-tina-12in-vase-024258526822

                                                   photo credit; waterford.com

Inspired by a building theme of connecting pieces as found in a Lego set, this young florist has found the answer to boring rose mounds and fragmented designing styles.  Constructed from crystal, Leatham of Waterford Fleurology has come up with a new way to display wedding, hotel or daily made arrangements by not changing the flowers but changing the vase.  The “Tina” collection encompasses a cutting edge reasoning that glassware does not have to be singular.  Particular items within the product line connect with one another allowing flowers to be built in innovative designs within varying shapes and heights.  Some members of the line also include a flip saucer where water can be held on both sides expanding the possibilities of utility even further to floating heads or candles.  No longer will we have to bare the one-dimensional fortitude of the square or rectangular vase.  Now we’ll be able to construct pieces that have up until now, only existed within our imaginations! 

 

Ok, the logistics sound cool but what do they actually look like?  The vases are colored in either a clear or black tint, which allows creators to switch back and forth within light to dark depths of spectrum.  Different varieties of flowers that have customarily not been appropriate to interweave will now “make sense” within this brilliant “out of the box” strategy that leaves traditional floral thinking in the dust.  Now designers will be challenged to stray from the uniform presentations that so many of us are used to and delve further into the possibilities of creativity!  It’s about time business owners will be able to expand their merchandise to include the drawing appeal of crystal and flowers…what could be better than that? 

Tags: Floral Design, Vases, Waterford, Jeff Leatham

Snow Inspired Flower Arrangements

Posted by Suzie Canale on Wed, Feb 18, 2015

The snow blitz of 2015 hit New England hard, covering our cars, houses and well, everything in site up to eighty-eight inches of snow in the Boston area.  We survived Juno but if you’re like me, you might need a little pick me up to help shoo away the winter blues.  One way to accomplish this is to fill our living space with as much inspired growth as possible, namely flowers.  I know I use flowers as a natural remedy for most woes but there is no denying the power of beauty and fragrance to boost our lowered moods and dispositions.  Although we are experiencing the bitterness of the cold, there’s a sort of beauty that emanates from the sparkles of white enwrapped around everything we see.  Tiny crystals of light reflected in the sunlight and the impression of blanketed softness expels itself from the perfectly mounded bands of puffed snow.  For me, it’s a tough time of year too (I’m really a summer girl at heart) but even I can’t deny the sheer magnificence of newly fallen flakes.  The way I see it, if I can see impressive color, texture and design outdoors, why can’t I copy that same feeling within designing winter inspired arrangements for my own home?  After a few trial and errors, this was what I found to be the most successful combinations for this theme.

 white_hydrangea

White hydrangea is the perfect variety for this type of floral display because it carries all of the appropriate characteristics to what we see happening outside.  Besides toned in pure shades of white, the soft-pedaled head also comes close in proximately to the way snow impacts itself on the ground.  By tucking in a few stems within a bubble bowl, we really don’t need to add too much more than perhaps a sprig or two of lady’s mantle or octoberweed.  Not only will you love the presentation of simplicity but you’ll also be pleasantly surprised as to how long this piece will last.  Let’s just hope the same doesn’t hold true for all of that white stuff outside our windows!

 bulbs

There’s a new trend rearing its head around Boston flower shops and I’ve actually tried this on my own so I assure you-I’m just as impressed with it as they are.  Bulbs are making a screaming comeback but are being grown and displayed in new ways.  For instance, white daffodils or paper whites can be used indoors by placing them on the tops of narrowed bud vases.  Fill the container with water high enough to reach the bottom of the bulb and watch the roots start to grow before your eyes.  Place in a well-lit area and pretty soon a shoot will begin to extend upwards.  I love using this as a bedside arrangement and adore how inexpensive yet fabulous this method is.  Before you go out and buy bulbs, check your cellars for previously unused packages of grape hyacinth, tulips or any other springtime favorite. Situating the vessel near a warm heater also helps to surge a speedy flower creation.

Suzie Canale, Westwood, MA

Suzie created the above arrangement of bulbs and hyacinth.

Tags: Paper White Bulbs, Floral Design, Hydrangeas, winter, Hyacinth

Professional Versus Cheap Valentines Day Flowers

Posted by Suzie Canale on Tue, Feb 10, 2015

Love is in the air so that must mean that Valentine’s Day is will be here soon!  If you are revving up to wine and dine your sweetheart, make sure that you’ve planned ahead and ordered a beautiful bouquet of roses from your local florist.  Why purchase professionally designed bouquets in?  Yes, grocery stores, super stores and even gas stations are supplying a few dozens for a quick and easy cash and carry but I warn you-you’ll be better off putting in the extra effort with a visit to a real florist.  For the last several years, the debate has been growing on whether spending the extra time and doe is really worth it?  One side of the fence claims that the flowers look exactly the same and smell exactly the same so “a rose is just a rose”?  Coming from twenty years in the wholesale flower business, I can promise you that this statement couldn’t be anymore false and here’s why…

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Professional flower buyers are knowledgeable about their product in a variety of areas.  For start, they’ve been trained to distinct between fresh and stale blooms, which in all honesty, most customers cannot do on their own until their purchases croak prematurely.  If by small chance, your unsatisfactory bouquet was bought from a flower shop, you’ll have a better chance of getting a refund where as a secondary carrier is more likely to laugh in your face.  Reason number two in trusting a florist with your Valentine’s Day order is for the simple reason that their designers will create pieces precisely made for you instead of generic vases that are pre-made.  Seasoned specialists not only can manifest your preferences but also suggest new styles and varieties just perfect for you!  Another reason to do things the right way is because these greenery companies keep the market moving with flowers flown in from around the world.  Wal-Mart and Cosco don’t.  Business owners spend years developing relationships with suppliers in countries from Holland, New Zealand, France, Ecuador, Japan and China (just to name a few) to assure that their orders are filled with only the best selection available.  In turn, the growers remain sustainable, which then results in higher quality of crops and new hybrid breeds. 

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So you see, it’s a win - win situation when deciding to support your local flower shop instead of cutting corners by falling for a quick and cheap Valentine’s Day arrangement.  You’ll soon understand the undeniable superb presentation of professionally designed flowers that are sure not to disappoint even the most finicky holiday dates. 

suzie_canale_westwood-1Suzie and Rick Canale, Westwood MA 

Floral Photo Credit: Aboutflowers.com Flower Factor

 

Tags: Floral Design, Flower Arrangements, Florist Blogger, Valentines Day

Hot Colors for Winter Flowers

Posted by Suzie Canale on Thu, Jan 22, 2015

January Flowers

 

Yes it’s freezing, yes there’s ice and yes snow seems to cover every inch of ground but that doesn’t mean that we can’t escape the winter chills with a beautiful arrangement of flowers!  January is a wonderful time to try new things so why not get creative with your floral color palettes?  Traditionally, the first month of the year is cascaded with shades of white and blue but these tints are categorized in the “cool” section of color and let’s be honest, we need more warmth instead.  White and blue also express “crisp” which we also know to be all too true in New England weather terms.  So why don’t we warm things up a bit and I don’t mean we have to get on a plane to the Caribbean to do it (although that would be nice).  Lets try a few new tricks in our flower vases this month!

 orchids and roses in boston

Red emanates heat so that’s a great starting point for a new January color base.   I know we just did the red thing at Christmas but if we pair this shade with other tints besides silver, gold, white and green we can come up with a new feel and look for our arrangements.  Red is beautiful with combinations of orange and purple, lime green and yellow or multiple shades of crimson to pink.  All of these mix and matches omit a different sensation from joyful to sexy so don’t be shy to try them all out. 

 gerber daisies boston

When we use yellow, it’s pretty much a sure symbol of happiness and this is just what Bostonians need on the gray and glum days of winter.  You can either play it simple with one tone of yellow or spread your spectrum across many lighter or darker tones.  If too much yellow is threatening, add in a few hints of white and green to lighten the visual impact.  This will soften the vase’s appearance and produce a “springtime” motif, which we are all looking forward to! 

 exotic flowers boston

Lavender is a third option that is surprisingly different in effect than the color blue.  While blue is “cold”, purple provides more of a mysterious appeal.  By incorporating deep and light tints, you can make pieces that are sensual and relaxing, a combination that is perfect for a date night.  Lavender is also an excellent reflector of light that can brighten even the darkest rooms.  Since depression is at an all time high this time of year, lavender and light are two perfect remedies to clear away the January blues. 

suzie_canaleSuzie and Ryan Canale, Westwood, MA

Suzie currently has cymbdium orchids in vases throughout her home in Westwood.

Tags: Floral Design, Flower Arrangements, January, winter, Flowers

Flowers for Holiday Gift Giving

Posted by Suzie Canale on Mon, Dec 15, 2014

christmas_flower_delivery

Finding the perfect presents can sometimes be challenging during the holiday season when we often find ourselves either over spending for items that the receiver doesn’t really want or grabbing just anything you can find at the last minute with no real thought put behind it.  The goal for Christmas gifting should be found in the consideration and affordability, not the expense or haste to get all of your shopping done.  One strategy that always receives a winning response is making your own gifts, which are fun, efficient for budgets and most importantly, sentimental to those we care for.  The options are numerous including woodworking, sewing, clay and painting crafts where you can create just about anything that your imagination will allow.  This year’s most popular made-at-home presents are utilizing flowers as the primary material because the color, scent and flexibility in design allow designers to come up with some pretty interesting ideas!  Curious about how to make a bookmark or delicate necklace made from the natural gifts found in your garden?  Here are some options to get you reeling in the world of floral crafting. 

 christmas_flowers_boston

Bookmarks are a great present to give any avid reader because they are always in demand and can be styled after millions of different themes.  If you know someone who loves books and also gardening, this might be the ideal present.  Begin by picking flowers that can be easily pressed.  Excellent candidates include lavender, violets, pansies, delphinium, freesia, daisies, larkspur and hydrangea.  You are looking for flowers that can be easily flattened and do not hold a lot of water within their structure so be careful not to choose bulky blooms.  Once you have made your choices, take the stem and place it between two pieces of absorbent paper and then slide the pages within a heavy book.  Make sure the weight is adequate by placing a brick or other heavy object on top of the stack.  Allow two weeks for decent pressing results and then carefully lay the bouquet within two pages of transparency paper.  Using scissors carefully cut a desired shape for the bookmark, either a rectangle or oval.  Punch a whole at the top and finish off with a piece of tied twine. 

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Although the traditional form of the necklace commonly given at Christmas is made out of gold or silver, I can tell you first hand that flowers make stunning links when crafting your own jewelry.  There are many different varieties that will work but I have found that the best and easiest flower to use is a small rose head, particularly from the spray rose family.  You will find that not only are they much more efficient when stranding but they are grown in a large spectrum of color in shades of white, pink, red, orange, yellow and purple.  To get started, simply hang the bunch of roses upside down for a minimum of four weeks.  After the heads have dried, carefully snip off the rose buds making sure that there are no protruding stems left attached that may wound the person who is to wear the necklace.  String a needle with a heavy-duty thread and pierce the head at the bottom of its neck.  Continue the process until the desired length has been achieved.  When finished, secure a clasp that can be bought inexpensively at your local craft or fabric store.   Place the chain in small box and there you have it, the perfect gift for any jewelry lover on your list!

suze Suzie Canale, Westwood, MA

Suzie works at the Westwood Public Library and also serves as the President of the Women's Lockerroom Foundation of Boston.

Tags: Floral Design, Holiday Decor, Christmas, Christmas Flowers

Find the Perfect Holiday Vases in Your Home

Posted by Suzie Canale on Fri, Nov 14, 2014

vintage flower vase

Flower arranging can be a sensational way to add to your holiday decorating.  Bringing cheer, happiness and beauty to any home, a stunning plethora of blooms gives incredible accent to traditional festive pieces such as ornaments, wreathes and candles. Decadent in color, texture and exquisite scent, the right vase of flowers will enhance your seasonal settings without outdoing the more traditional essentials of table settings and of course, the turkey.  From dainty bud vases to massive urns and vessels, there is no denying the charm a bouquet of fresh flowers can bring to a home during this special time of year so don’t be afraid to get creative when searching.  Some of the most dazzling centerpieces are found within the least likely treasures hidden within our home.  Try these ideas to make the perfect floral epergne for your holiday enjoyment.

 root beer bottle vases

The best place to start your search is in your basement or attic.  You never know what kind of funky trinkets you may be able to morph into a vase.  Items such as pottery and glass servings make excellent choices since they show off the colors of the stems as well as eradicate an antique, “no fuss” appeal.  Patterned china is also a lovely option as well as ceramic, planting pots, mismatched coffee cups and even lanterns.  Don’t be afraid to really think outside of the box and try other possibilities such as small glass match holder containers, children’s teacups and maybe even old pantry sugar and flour jars.  All of these reflect the feeling of “home”, which is ideally what we look for in this type of “family” theme.   If you cant seem to find any of these in your own house, flea markets and yard sales are wonderful places to hunt for unique valuables where you can not only get a great deal but have the satisfaction of recreating something used into something new.

 unique flower vase

If this concept of making your own vase sounds enticing, you may want to keep in mind a few tips to ensure a successful centerpiece arrangement.  The most important factor is if the object holds water.  Before actually placing flowers within a holder, run water into it over the sink to be positive that it is drip free.  Other things to keep in mind are dyes that may be painted in inside or outside of the jar causing water to turn an undesired color and deciding beforehand if the material the vase is made up of will keep its form instead of disintegrating or decomposing (I’ve seen people try to use paper for vases-doesn’t work I assure you).  Whatever means you go about utilizing your own holiday vase, be certain that it is reflective of your individuality and taste because there is nothing more important than making your holiday special for you and your loved ones. 

Suzie Canale

Westwood, MA

all flower photos in this post courtesy of Flower Factor and AboutFlowes.com

suzie_hearl Suzie Canale lives in Westwood, Mass her hobbies include, fitness, decor, reading and cooking. 

Tags: Floral Design, DIY Brides, Flower Arrangements, Vases

What's Hot for Thanksgiving Flowers in Boston

Posted by Suzie Canale on Wed, Nov 05, 2014

Fall Flowers in Boston

Autumn in New England means more than just carved pumpkins and turkeys, it means color-big color and designers are just itching to use this incredible spectrum throughout their creative floral pieces.  Long gone are the days of palettes containing only orange, brown and green for holiday arrangements.  Florists are now letting their hair down when it comes to selecting great blooms for the Thanksgiving Day holiday rush.  After all, the magnificent cornucopia of color that surrounds this city during this time of year is everywhere, including pigments of gold green, purple and red.  From harvest flowers to farmed gourds and pumpkins, to apples hanging brightly overhead, there is inspiration everywhere and there is truly no limitation to what we can create for our decorative displays.  Instead of sticking to the same ho-hum color scheme, think ardent and bold when concocting your perfect floral pieces.  Here are some innovative color creations that are hot for this Thanksgiving’s seasonal festivities.   

 Thanksgiving Flowers in Boston

The shade of brown is a traditional color that is used in abundance during the latter months of the year.  Commonly matched with flat yellow or orange, florists can omit this drab pairing and go for something eye catching and elaborate!  Shades that compliment a variety of browns include chartreuse green, white and soft blue.  Any of these partnerships promote a majestic and sophisticated flair for holiday centerpieces without boring onlookers with a “Plain Jane” approach to floral arranging.  For a real pop of color, combine shades of browns with peaches and hot pinks, reflecting the warmer tones of the autumn.

 Exotic Flowers Thanksgiving

Many florists shy away from using red within Thanksgiving pieces because they know that they will inevitably be depending on the color for the soon approaching Christmas season.  Designers most often will opt for oranges in replacement or substitute the rich hue for a golden pigment instead.  Florists need not to worry about the overkill of red flowers because one, it is the true shade of so many wonderful essentials of fall in Boston and two, face it-people love the color red!  All you need to do is to make sure that you aren’t pairing the shade with another non-blending shade such as a flat yellow or green.  Use your imagination and try mixing stems with lavenders and baby peach or burnt sienna.  The utilization of branches and other “outdoorsy” materials will also help break up the mundane floral centerpieces that were once so common to our turkey tables.  Remember, autumn in Boston is the time to relish in the massive burst of color that Mother Nature has blessed us with so don’t be afraid to dive right in and relish your creative designs within it!

Suzie Canale

Westwood, MA

all photos in this post can be attributed to Flower Factor and AboutFlowers.com - Exotic Flowers is a long standing member for the Society of American Florists and is grateful for the use of their professional photographers.

suzie_canale_westwoodSuzie Canale is the Director for the Women's Lockerroom Fonudation, the author of The Beantown Tales, works at the Westwood Public Library and raises two young boys.

 

Tags: Floral Design, Exotic Flowers, Thanksgiving

Decorating with Fall Flowers in New England

Posted by Suzie Canale on Thu, Oct 09, 2014

fall_flowers_boston

New England is famous for many attributes including beautiful coastlines, historic landmarks and a spectrum of seasonal changes.  For many, autumn is many Bostonians' favorite portion of the year where sprigs of red, orange, yellow and gold flowers brew all around them.  There is little doubt as to why since all of our Boston’s natural aspects morph into a spectacular spectrum of color right before our eyes once the month of September arrives.  From the trees to the fields, every inch of our landscape seems infused with brilliant rich and warm hues, inspiring an entire theme for design and décor.  Local crafters are savvy to incorporate this gift bestowed upon us by Mother Nature, essentially adding a fresh and exciting approach to their creations.  Boston florists are also taking advantage of this simple, beautiful and economically beneficial trend of designing with fall fabulous products.  Try a couple of these tips to inculcate your floral propaganda!

 flowers_in_a_pumpkin

Pumpkins are not only a delicious additive to just about any dish or baked good this time of year, but also a clever way to display arrangements.  Festive and fun, simply hollow out the inside of a 6 to 8 inch globe and place a bubble bowl within it.  Fill the vase with local seasonal favorites such as mums, coleus, sunflowers, zinnias and lanterns to create the perfect October centerpiece.  Keep in mind to never full the inner holder with too much water since overflow will hasten the aging process of the pumpkin.  Another way you can incorporate pumpkins are to select miniatures to place at the base of large, clear glass cylinders (apples work too and keep in theme with the season).  Smaller pumpkins age slower, minimizing a cloudy water effect over a short period of time.  Suggested flowers for this type of arrangement include branches of willow, grape vine or forsythia. 

fall_flower_delivery_boston

 

A second option for inserting a few of New England’s favorite fall fauna are to select multi-colored tree branches and use them as your foliage instead of the traditional ruscus and leather leaf.  Illuminating a delicate but stunning effect, this rustic style is perfect for hotel accounts where out of town visitors can gaze upon the true joy of living in Boston during autumn.  Be careful not to over-busy the bouquet with uncomplimentary floral varieties or jam the vase with too many stems.  It doesn’t need it.  Keep it uncomplicated, delicate and most of all delightful, by showcasing the naturally infused colors that Bostonians are so lucky to enjoy!

 

Suzie Canale - 

suzie Suzie has published four children's books, is the Director of the non-profit Women's Locker Room Foundation, mother of 2 boys, an avid gardener, chef and also works at the Westwood Public Library.

 

 

 

Tags: Floral Design, New England, Autumn, Fall, Suzie Canale, Pumpkins

How to get a Job as a Florist or in a Flower Shop

Posted by Rick Canale on Mon, Apr 28, 2014

Flower Shop Employee

Having worked in a Boston flower shop for more than thirty years, I am proud to share my experience in how to go about being a florist. I always joke that my first job was cleaning geraniums in the Lombardi Florist greenhouses in Roslindale when I was six years old. But you'd be amazed that creating amazing weddings and stunning florals starts at the bottom. My father has been an established florist in Boston for more than sixty years. His best advice has always been, 'never hire anyone who cannot sweep the floor,'.

floral design I strongly suggest starting at the bottom, sweeping floors, cleaning roses, assisting flower delivery drivers. Start as an intern or apprentice in any flower shop. Whether you are in a Boston florist or New York city flower shop, never lose sight that the basics are so important to provide with you a solid foundation for your career choice as a florist. I also believe that your career path as a florist should begin in a flower shop and not in someone's garage or design studio.

I am not knocking the design studio florist. As a matter of fact, some of the most elaborate floral displays and wedding flowers are created in these flower design warehouses. I suggest working in a flower shop because you will be a witness to all types of clients and their unique requests. 

In a flower shop, you will learn how to wrap flowers, make corsages, design funeral tributes like rosaries, crosses and heart shapes of flowers. The more every day requests you fill for a client, the greater your skill set will be. You will also be forced to think on your feet when dealing with rushed and demanding clients on the retail sales floor of the flower shop.

floral design as a career

Turnover in a flower shop is generally pretty high. New associates often have no idea that the job is so physically and mentally demanding. What the floral apprentice must learn is that paying your dues, working for little starting pay and working holidays can lead to a great career. As florists, we make a difference in people's lives. Florists share emotions. When someone dies, when someone is born, married, sad, celebrating a birthday, falling in love; your local florist becomes a part of your life.

If you cannot wait any longer and your visits to Craig's List are just let down for job openings then get on Twitter and follow @GetFloralJobs. Recently, they posted a job link for a florist in Boston. Check out these requirements, do you have what it takes ?

Ability to work well in fast-paced environment
Completing tasks in an efficient manner
Pleasant manner and outstanding customer service skills
Ability to work well with others as well as independently.
High level of enthusiasm and self-motivation

Team members manage the following responsibilities on a daily basis:
Provide excellent service to customers
Assist clients with product selection
Flower Preparation and Processing
Floral Design
Ability to take phone orders.
Making impressive outdoor displays daily

Please send your availability include hours, from Monday-Sunday. Candidate must be able to work 30-40 hours/wk including at least 1 weekend day.

Tags: Floral Design, Boston Florist, Boston Florist Staff, Working in a Florist

Thanksgiving Decorating Ideas from your Local Boston Florist

Posted by Rick Canale on Fri, Nov 15, 2013

Thanksgiving Foyer Flowers

    • Accessorize a large table by placing a long, narrow centerpiece in the center of the table. Add a few small votice candles on each side of the arrangement for an added effect.
    • Ask your the staff at Exotic Flowers to create a centerpiece in a treasured family vase or bowl, or in seasonal pieces such as a cornucopia or a utility vase surrounded by dry corn cobs.
  • To create a lot of drama and variety, place a topiary at one end of the table leading to a cluster of small potted plants, then two smaller topiaries with candles leading to a tray of votive candles and flower petals, and so on...
  • Ask the Exotic Flowers floral designers to use vegetables or fruits as accents in your floral arrangement.

Fruits in the Flowers 

  • Garnish your serving trays with flowers and greens.
  • Scatter colorful fall leaves, flowers and votive candles along the center of your dining table.
  • Float flowers in crystal wine glasses.
  • Place a single long-stem rose on each plate to welcome your guests to the table.
  • Decorate small desserts with flowers or make an ice ring with flowers to chill champagne or wine.
  • Ask the Exotic Flowers floral design team to design the arrangements for your buffet table on several different levels to keep the eye flowing all along the table.
  • Place a garland of fruit, flowers and fall foliage over your front door.

These simple tips will not only enhance your meal, but create lasting memories of beauty amongst your family and guests.

 

Tags: Floral Design, Thanksgiving, Holiday Memories

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