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Celebrate Chinese New Year at Exotic Flowers in Boston

Posted by Rick Canale on Tue, Jan 25, 2011

Boston OrchidsChinese New Year is the most important holiday in Chinese culture. Known also as Lunar New Year, Chinese New Year celebrates traditions and customs. Some traditions include buying presents, clothing, decorating, feasting and cleaning. Families clean their homes in hopes to make way for good incoming luck. Red is prevalent. Wealth, prosperity, health and happiness are thematic. Parents often give their children money in a red envelope on New Years Day to help begin the year with luck.

Floral decorations, all available at Exotic Flowers in Boston, for the holiday could include orchid plants, bonsai trees, floral arrangements and lucky bamboo. According to Feng Shui principles, Lucky Bamboo is an excellent way to attract positive 'chi' energy. For centuries, Asian culture has considered it symbolic of luck and good fortune. Different stem collections are said to symbolize different elements of positive chi. Three stems attract happiness; five bring wealth; seven promote good health for all; and the tower of twenty one represents a very powerful blessing for all.

Boston flower decor

February 3rd, 2011 marks the year of the Rabbit. A rabbit year is often a quiet respite in response to the previous wild year of the tiger. Be sure to visit Chau Chow City in Boston or Golden Temple in Brookline. These venues offer a great porthole into Chinese culture and offer great food as well.

Cymbidium Orchid

Tags: Chinese New Year, Zen Flowers, Orchids

Where Can I Buy Carnations in Boston ?

Posted by Rick Canale on Mon, Jan 17, 2011

Carnations BostonBoston has a reputation for having some flower snobs. These snobs do not care for the most tradtional of all flowers, the carnation. People often ask if we use carnations at Exotic Flowers in Boston ? Yes, Exotic Flowers sells carnations. However, we only use carnations upon request. You might be surprised, but people do ask for carnations. Clients may not ask often, but the carnation has seen a resurgence in popularity in the past few years.

The traditional red, white and pink carnations remain passe, but new varieties like lime green, deep purple and lilac are popular and affordable. Carnations in BostonThis arrangement, 'Roman Holiday' is one of our features for Valentines Day and the arrangement highlights the colors of the holiday and showcases the trendy purple carnation.

The carnation remains affordable, usually $12-$15 per dozen. At Exotic Flowers headquarters, we carry about 600 stems on hand daily. Clients often arrive looking for a long lasting, inexpensive flower. Carnations are also versatile, fragrant and durable.

Carnation ArrangementThe carnation remains the flower of the month for January. Its scientific name, Dianthus Caryophyllus, is derived from the Greek-“dios” and “anthos”,  translation being “The Flowers of God”.  Carnations have been around for about two thousand years. 

At Exotic Flowers in Boston, we pride ourselves as florists, neighbors and businessmen. An old time rep used to say 'you should love a third of your merchandise, a third of your merchandise should be your best sellers, and a third should be things you wouldn't be caught dead with.' We really do not care for red carnations, but we are businessmen and aim to meet all the floral needs of our Boston flower buyers.

Carnations in Style

Tags: Carnations, Boston Flowers, Affordable Flower Style

Open Letter to our Floral Colleagues - by Rick Canale

Posted by Rick Canale on Thu, Jan 06, 2011

Rick Canale2010 has been a year of many honors and accomplishments at Exotic Flowers. Sonny Canale celebrated his 52nd year at the helm of Exotic Flowers and Lombardi Florist. We delivered over 10,000 gifts to our clients and provided jobs for more than twenty local residents.

2010 was also a year of personal accomplishment for me as well. I was invited to judge the Floral Management Marketer of the Year competition and the Outstanding Varieties Competition at the Society of American Florists (SAF) Convention. I was also asked to participate in a panel on social media at the SAF convention as well. These invitations are considered some of the highest honors in the floral industry. My exposure and contributions in these fields have also led to more invitations.

My colleagues had recently asked me to help lead the newly formed Massachusetts Professional Florists Association; to serve as a member of the SAF members committee and to serve again on a social media panel at the SAF Growth Solutions Conference in 2011.

Canale FamilyBelow is my letter of response to these invites.

" I have thought long and hard about your proposal. I am honored, flattered and grateful.
Your invitation has paid me the highest honor - the respect of my
peers... and more importantly those who I aspire to. Having grown up in the flower business, I have always known how hard it is to make a career of this business. I do my best to give back to an industry that has given me and my family so much.
Of course, everything comes back to family. At this time, I must
respectfully decline your invitation. I do not feel I can give the
commitment SAF deserves. Please know, I do not feel this is a
permanent answer. I will continue to do everything I can for the
growth of our business as a whole.


Respectfully yours,

RickCanale"

Sonny & Rick Canale

 

Tags: Family Business, SAF, Rick Canale

Exotic Flowers in Boston - Top 5 New Year's Resolutions

Posted by Rick Canale on Tue, Jan 04, 2011

The Lombardi Collection

  • #5 - Maintain and nurture our relationship with technology. In January, 2011 Exotic Flowers will be in your pocket. Our floralApp will go live for both your Android or iPhone. You will be able to order flowers from your cell phone with a just a few button pushes and be able to pay with your Paypal account. Exotic Flowers in Boston knows how busy you are and  wishes to make ordering flowers hastle free. Flowers App

    

  • Resolution #4 - Wine and Roses at Exotic Flowers in Roslindale. For over 20 years, Exotic Flowers has held a package store license in Roslindale for our gift baskets. Finally we are going to bring our wine selection to the front of the store so our clients can not only buy their roses on the way home, but their wine too. We also deliver wine, champagne and spirits in the entire Boston area.

Pinot Noir Grapes FlowersNew Years Resolution #3 - invest a higher precentage of our marketing budget in packaging. In 2011, we have chosen not to renew our Yellow pages ad. We are using these funds to reinvest in monogramed bags, cellophane and interior and exterior signage.

New Years Resolution #2 - 'Fish where the fish are.' You will no longer see Exotic Flowers trying to sell popsicles to eskimos. You will see a concerted effort by our staff to remind flower buyers of the importance of flowers for speical events like Easter, Passover, Secretaries Day and Thanksgiving.

New Years FlowersNew Years Resolution #1. Find more ways to send Yes to our customers. We will no longer be afraid to price for our services. If you have a special request, we will do our best to say yes and offer your fair price for your request.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      

Tags: New Years Resolutions, Wine, Yes We Can

Exotic Flowers Braves the Storm to keep on Delivering in Boston

Posted by Rick Canale on Wed, Dec 29, 2010

describe the imageWith the recent run of bad weather and snow, Exotic Flowers dispatch would like to remind our customers that we are like the US Postal. Neither sleet, nor snow, nor blizzard... using our front wheel drive mini vans and the Exotic Flowers H2 Hummer, Exotic Flowers was making floral deliveries during both days of the blizzard of 2010. 

That’s thanks to our our dedicated staff – we don’t have the difficulties many other delivery companies, such as couriers, might have.

When you place your order with Exotic Flowers, it’s a local florist, close to the chosen recipient, who will create your bouquet  and hand-deliver it to your loved one.

And our staff always goes above and beyond while battling the elements. We spoke to driver Bobby Plunkett of Hyde Park who told us a fantastic story of a delivery he made in the snow.

Bob had a delivery to make on December 26th and given the snow in the area he had to go to he knew he wouldn’t be able to make it. He rang the customer who understood and said that whenever Bob could make the delivery could he help clear the stairs as she was elderly.

Blizzard 2010 Flower Delivery

Bob was able to get a lift in the H2. On the way to make the delivery he stopped to help dig out a car that was stranded but eventually Bob got to the house with the bouquet of flowers and a shovel to help remove the snow.

As you can see, there’s not much that will stop our determined flower deliverers from getting our flowers out to you, whatever the weather.

So, don’t worry – our staff sets us apart and allow us to get those flowers to you our most loyal customers.

 

Tags: Blizzard 2010, Flower Deliveries in Snow, Snow

Christmas Trees in the Boston Area

Posted by Rick Canale on Sun, Dec 12, 2010

Christmas Trees in DorchesterThe Christmas Tree is arguably the most traditional symbol of Christmas. Christmas trees are often displayed indoors, but also can be placed outdoors as well. Decorations range from lights to popcorn.. pine cones to glass ornaments. An angel or star is often placed on top of the tree. The tradition of decorating a Christmas tree dates back to 16th century Germany.

Christmas trees can be artifical as well as real. At Exotic Flowers in Roslindale and Boston, we have been selling real Christmas trees to Bostonians for over fifty years. We carry Canadian Balsam, Fraser Fir, Douglas Fir, Concolor Fir, Blue Spruce and White Pine.

Many of our clients enjoy this great variety of evergreen trees. Our Christmas center in Roslindale serves clients from Dorchester, Mattapan, Hyde Park, Boston and many other communities. Exotic Flowers does not just sell flowers. We are Christmas Tree Experts.

Christmas Trees for Bostonians

We also feature ornaments, tree stands, lights, tree removal bags and living Christmas trees too. We also give your Christmas tree a fresh cut so it last longer. We not only bind your tree for easy transport, but will also tie the Christmas tree to your car as well. If you have always had artifical trees, stop by. As we say, "real tree equals real Christmas. Fake tree equals fake Christmas."

In 2010, Exotic Flowers has made a concerted effort to help out our local Boston school children. We have partnered with the Manning School of Jamaica Plain and the Haley School of Roslindale to bring more children into our compound and show them all the living items the Christmas season has to offer.

Fenway Park Ornament

Tags: Holiday Decor, Christmas Trees, Holiday Memories

Celebrating Christmas with Evergreen Boughs, Garland and Wreaths

Posted by Rick Canale on Wed, Dec 08, 2010

Boston Christmas GardenFor centuries, Christmas has been celebrated with many symbols, especially the presence of evergreens. Evergreen boughs and garland were present in many cultures and celebrations. Jewish history shows the use of evergreen boughs in during their Feast of Tabernacles. While the Germans used evergreen boughs in their homes during winter to bring life indoors. The Romans celebrated their winter solstice with boughs, garlands and flowers. These celebrants were the beginnings of the floral industry. Our florist ancestors showed the importance of floral decor as a part of winter celebrations.

Christmas wreaths aand garland trace their symbolism to early Christianity. As Christians began celebrating the birth of Christ, the pagan traditions of winter were carried over and somewhat modified and new meanings were created. The boughs and garlands served as a symbol to remind Christians of the salvation and redemption of Jesus.

Christmas Wreaths in Boston

The presence of the holiday wreath resonates with religious symbol of a ring. Wreaths represent God's eternal nature; no beginning, no end. Many believe the origin of the Christmas wreath comes from Jesus' crown of thorns. The adornment and decoration of a Christmas wreath emanate from the celebration of Christ's birth as well as a crown for a King.

Wagon full of White Pine Roping

Tags: Symbols of Christmas, Christmas Wreaths, Holiday Roping

Celebrate Hanukkah with Flowers from Boston's Premier Flower Shop

Posted by Rick Canale on Thu, Dec 02, 2010

Hanukkah CenterpieceHanukkah, also known as the Festival of Lights, celebrates the victory of the Jews over Greek persecution. When the Maccabees, the leaders of the war against the Syrians, reclaimed the Temple, they only had one flask of oil to light their candle lit Menorah. Miraculously the Menorah stayed lit for eight days - thus the eight days of Hanukkah, which begin on the 25th day of the Hebrew month of Kislev. In 2010, Hanukkah begins on December 1st.

In partnership with the Society of American Florists and www.aboutflowers.com - Exotic Flowers in Boston is honored to present some flower decorating ideas for Hanukkah.

Hanukkah FLowers
Ask the staff at Exotic Flowers to design a festive arrangement featuring flowers in the traditional Hanukkah blue and white or in all white - perfect for a centerpiece or to greet guests on a table in the foyer.

Use fresh evergreens to decorate around the menorah. Place colorful dreidels and chocolate coins around the table for kids to enjoy.

If you are having an open house is and many persons will be in a room, it is important to give special attention to the larger display areas such as the front door, foyer, mantle, buffet or serving areas, powder rooms, windows and staircase. This decorating tactic will help you get maximum impact because with many people in a room smaller arrangements placed around will not be seen at all times. By focusing on a few focal areas in each room, more space is made for glasses, cups and food plates and there is less chance of an accident.

As guests leave, have a vase of loose flowers by the door and invite them to take one home as a gift.

For an elegant celebration, take advantage of all places where candles could be displayed:

Line a walkway with votive candles in luminaries leading up to a door.

Place garland on the mantle with fresh flowers and candles to beautifully grace your room and make the most of light by enhancing the fire.

Float candles and flowers in treasured crystal or silver bowls to create a fabulous effect.

Place scented candles with fresh blossoms in each powder room.

Ask Exotic Flowers about Hanukkah Flower Decorating and Entertaining Ideas.

Festival of lights Flowers

Tags: Entertaining with Flowers, Hanukkah Flowers, Hanukkah Decorating

Exotic Flowers Places Four on Injured Reserve

Posted by Rick Canale on Wed, Dec 01, 2010

Exotic Flowers Injury Report

Friends often ask, what is your busiest month ? Well May is really busy and often shows the most revenue, but December is the most labor intensive. Because of events, Christmas trees and decorating, the staff at Exotic Flowers is stretched quite thin. This December, the staff at Exotic Flowers will be giving all they can, as four employees will be out of commission.

The newly acquired Kevin G. of Jamaica Plain did not even make it to December. Kevin would have been working at Exotic Flowers in Roslindale selling Christmas trees, making flower bouquets and delivering flower arrangements. Kevin tore his ACL in his knee and will be out indefinitely.

Exotic Flowers InjuriesAt Exotic Flowers in Faneuil Hall and Quincy Market, Dennis Callahan has been a premier salesman for over four years. His infectious enthusiasm has created a loyal following. Dennis will be out of commission for the next few weeks.

Back in Roslindale, Exotic Flowers senior sales representative and gift basket coordinator, Shannon Rizza will be heading out on maternity leave shortly.

Exotic Flowers HummerAs we head into the intensity of the holiday rush, Exotic Flowers will also be without our most experienced driver Michael Schaaf. Mike has been an employee of Exotic Flowers for over ten years and also provides sales support as needed.

As Boston's Premier Florist, we are accustomed to pressure and adversity. Stop by, check in, say hi - we cannot wait to exceed your expectations.

Christmas Gerbera Daisies

 

Tags: Roslindale Florist Injuries, Exotic Flowers Employees, Boston Florist Staff

Happy Thanksgiving from Exotic Flowers in Boston

Posted by Rick Canale on Sun, Nov 21, 2010

Impress Beyond Words

Happy Thanksgiving from
Exotic Flowers
 

November, 2010

Dear friends,

My first job was cleaning geraniums at six years old. Growing up in a family business, you learn the value of a dollar and the importance of hard work. My father always told me, 'never hire anyone who cannot sweep the floor,'. This statement pretty much is the backbone of what Exotic Flowers & Lombardi Florist are built upon. We work hard, we start early and stay late.

Some say we're crazy, but we are in a family business. Family businesses last for a reason; because we care. We care about the product; we care about our co- workers; we care about our community and we care about our customers.

Thanksgiving is about spending time with family and friends. If you cannot be there, please call or even better send flowers.

 Thank you for loyalty. Thank you for your referrals. Thank you for spending your hard earned money at Exotic Flowers, www.exoticflowers.com & Lombardi Florist.

This year my wife Suzie wrote a children's book, "The Land of Chocolate Cosmos,".  It will be available at all Exotic Flowers stores and for delivery. I'd appreciate any ideas to help us gain exposure. It is a great story.

Sincerely,


RickCanale
rick@exoticflowers.com

Tags: Suzie Hearl Canale, Land of Chocolate Cosmos, Thanksgiving

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