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Exotic Flowers in Boston

Rick Canale

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Can a Lingerie Model Sell Valentine's Day Flowers in Boston ?

Posted by Rick Canale on Fri, Jan 27, 2012

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Exotic Flowers in Boston is a proud partner of Teleflora. Our ability to send quality flowers and spectacular arrangements worldwide through their network makes Teleflora a perfect partner for our third generation Boston florist. Teleflora also offers our staff technology and marketing support as well. In 2011, Teleflora partnered with singer Faith Hill. The Faith Hill collection was a huge success for Exotic Flowers in Boston.
Now Teleflora is setting the stakes even higher. Choosing to get a little edgier, they are enlisting Victoria's Secret lingerie model Adriana Lima to help sell flowers.
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Can a lingerie model sell flowers in Boston ? I think so. At least I know, Adriana can help Exotic Flowers in Boston sell more flowers. Adriana Lima like Exotic Flowers is all about Reaction Guaranteed. 
“The thing I love the most about this ad is that everything happens in a very intimate moment, in a romantic place,” Lima revealed. “Men will learn about the emotions women feel and how important a gift of flowers is to us on Valentine’s Day. I know you guys will like it.”
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Tags: Teleflora, Faith Hill, Valentine's Day, Adriana Lima

Exotic Flowers Boston Weddings Partners with Lombardo's in Randolph

Posted by Rick Canale on Wed, Jan 25, 2012

lombardos weddings boston

The wedding designers and staff at Exotic Flowers in Boston are proud to announce our new partnership with Lombardo's function facility in Randolph. As a package florist for Lombardo's, Exotic Flowers will be able to provide our stunning floral designs for any event at Lombardo's

Lombardo's function facility is conveniently located at the intersection of Route 128 / 93 and Route 28 in Randolph, MA. Nestled in the midst of the Blue Hills, Lombardo's is a landmark for brides, grooms and guests who want to create a lasting memory for the wedding day.

Not just a wedding facility, Lombardo's hosts trade shows, baptisms, christenings and birthday parties. No event is too big as Lombardo's has four function rooms. Neighboring hotels make Lombardo's a convenience for guests and hosts alike. 

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The food, experience and largest chandelier in New England make Lombardo's the ideal choice for any event. 

A complete synergy of two family owned businesses in their third generations, Exotic Flowers and Lombardo's complement each other. With Exotic Flowers extraordinary arrangements on the table of your event, you will be hosted by two icons of hospitality in the Boston area.

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Tags: Special Events Florist, Lombardo's, Weddings

Exotic Flowers Celebrates Chinese New Year with Seven Star Street Bistro

Posted by Rick Canale on Mon, Jan 23, 2012

seven star roslindale resized 600The Chinese New Year is upon us. The Year of the Dragon has arrived. Chinese New Year is the most celebrated holiday in the Chinese calendar. Celebrations go one for two to three weeks. The new year is a time for family and friends to feast together.

The staff af Exotic Flowers celebrates Chinese New Year by splurging on our favorite Chinese restaurant, Seven Star Bistro in Roslindale. At Exotic Flowers, we work on our feet and eat at our desks. Delivering and selling flowers in the Boston area is hard work. We build up huge appetites and Seven Star hits the mark on delightful entrees. I especially like the pork with thai basil. 

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Seven Star Bistro features a legendary Hot n Sour soup that people travel from Cape Cod to buy and store in their freezer. The barbecued ribs are famous and I always order the chicken wings, forbidden black rice and hunan beef. 

All their food is made to order so you want to give them a solid twenty five minutes to get your food perfect. Just this past friday I called at 5pm and could not pick up until 545pm. But it my chicken and broccoli, beef fried rice, chicken wings and pork strips (unique to Seven Star) were well worth the wait. The owner Chris is your cook and wears many hats. Just knowing Chris alone will make you a loyal Seven Star client. 

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Seven Star Bistro is a regular part of our menu at Exotic Flowers. Let Chris and Michelle make your next meal a delight. They cater too.

Tags: Chinese New Year, Seven Star Street Bistro, Year of the Dragon

Boston Florist Wagers Baltimore Florist on #Patriots #Ravens Game

Posted by Rick Canale on Thu, Jan 19, 2012

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On Sunday January 22nd, 2012 the New England Patriots will host the Baltimore Ravens for the NFL AFC Championship at Gillette Stadium in Foxborough, Massachusetts. The winner of this conference game will head to the Super Bowl in Indianapolis, Indiana. Fans are going to liquor stores to load up on beer and ringing up their local pizzerias and buffalo wing havens for a game time feast.
While fans will also be calling their book makers to seek profit from the outcome, the staff at Exotic Flowers in Boston will be wagering an item a little more interesting than cash.
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Partnering with  Nick Fronduto COO of Jacobson Floral Supply in Boston, Exotic in Flowers in Boston is wagering Boston's own Legal Seafoods' clambake of New England Clam Chowder along with two live lobsters shipped to our floral partner in Baltimore. Flowers & Fancies in Maryland is a locally owned family owned and operated full service florist. When Exotic Flowers in Boston has a client who needs flowers in Baltimore, that client can rest easy knowing that Flowers & Fancies provides the same care and professionalism when delivering flowers in Baltimore; the same way that an Exotic Flowers client experiences a flower delivery in Boston.
The Wingrat family is dedicated to personalized service and care. "We always try to get to yes,."
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Eddie Wingrat is wagering Maryland's finest crab cakes from G&M Crabcakes to be shipped to Exotic Flowers in Boston in the event of a Ravens loss. Both teams are battle tested and comprise some of the greatest players of all time including Tom Brady and Ray Lewis. Regardless of the outcome, Exotic Flowers in Boston and Flowers & Fancies of Baltimore symbolize what business partnerships are all about. We are not just business partners but friends as well. 

Tags: Boston Florist, Super Bowl, Football, Baltimore Florist

The Artistry of Makeup for Boston Brides by Suzie Canale

Posted by Rick Canale on Wed, Jan 18, 2012

Every bride wants to look her best on her wedding day. Sorry guys, all eyes are on the bride. The most discerning guests notice every item from how the bride wears her pearls to how her flowers are held.  Want to be a head turning bride ? The presentation of the bride is not only one of the most important elements of your wedding but also the most fun. Once the bride chooses her dress, shoes, flowers and bling; it is time to plan your cosmetic design.

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Some Boston brides prefer to hire a professional makeup artist. Many other brides choose a friend and family member .  All you need is the proper guide to application and color contrast.  Keeping the makeup in house is a great way to save money on your wedding.

 Color tones in foundation, blush, lipstick and eye shadow that reflect the hues present in either the dress or wedding décor is a common mistake.  Colors should always reflect a bride's natural complexion. Brides often make the mistake of wanting to look tan and come out orange.  The worst thing you can do is look at your wedding album in twenty years and have your children ask why you look like an orange crayon.

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Blush should be a shade darker than the chosen base then applied underneath the cheekbones.  Once you’ve found the proper shade, then the bride can narrow down her lipstick by either sticking to deeper, more romantic shades ( mahogany brown, maroon or sultry red) or lighter shades expelling a soft bridal effervescence ( honey, peach or delicate pink).  Eye shadow should also reflect the particular lighting of the bride's eyes to ensure a dramatic statement.  Blue eyes SHOULD NOT be glazed in shadows of blues.  This washes out the natural beauty of her eyes and delivers no “pop” appeal.  If you have brown eyes blue eye shadow sets off a sexy composition, finishing them off with black mascara and liner.  Green eyed or hazel eyed beauties should enhance their assets with shadows of gold, using either black or brown finishing products to complete this earthy and exotic fashion. 

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Less is almost always more in this area of bridal etiquette so let the natural beauty in you glow.  Every bride has an inherent shine that comes from within making this an area where most need very little help from bottles and tubes of artificial enhancement.  Keep it simple and let your inherent loveliness and charmed smile do the radiating of glamour.

 

Suzie Canale

on Twitter @SuzieCanale

www.beantowntales.net

Tags: Suzie Hearl Canale, Weddings, Brides

Exotic Flowers in Boston Endorses Mitt Romney for New Hampshire Primary

Posted by Rick Canale on Tue, Jan 10, 2012

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Exotic Flowers in Boston is proud to endorse Mitt Romney for the Republican Presidential nomination in New Hampshire.
Let him measure against the others.
Ron Paul - radical extremist.
Newt Gingrich - angry man.
Rick Santorum - clueless.
Jon Huntsman - fake orange tan.
Rick Perry - complete nut job.
Exotic Flowers in Boston has many clients who live in New Hampshire. Please do not stay home on primary day. Every vote counts. Your vote matters.

Tags: President, New Hampshire Primary, Mitt Romney

Exotic Flowers in Boston's Favorite Orchids

Posted by Rick Canale on Mon, Jan 09, 2012

My Boston home is always filled with orchids. Orchid plants, cut orchids, phaelenopsis, dendrobiums, cymbidiums. My wife Suzie and I cannot get enough orchids. Cut orchids last for weeks while orchid plants last for months. Like any plant purchase in Boston, do not waste your money on an orchid plant from Ikea, Home Depot, Lowe's, Target or Roche Brothers. Leave it to the experts. The staff at Exotic Flowers in Boston knows orchid plants. We're experts. 

ORCHIDS IN BOSTON resized 600Zygopetalum. This unique purple , brown and green orchid is one of the sweetest smelling orchid plants commercially available.ORCHID PLANT IN BOSTON resized 600

The cattleya orchid: what's old is new again. I often hear stories from my parents how cattleya orchids were used almost daily decades ago. Watch the Godfather and you will see them in the funeral tributes at Don Corleone's funeral.

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The Vanda orchid is my favorite. The plump blossoms protruding from a mass of dangling roots make this plant an orchid lovers dream.

LADY SLIPPER ORCHID resized 600The Lady Slipper orchid is prized for high end wedding work. The  Paphiopedilum is one of my wife Suzie's favorites.

ORCHID IN BOSTON resized 600Miltonia orchids are a great choice for the orchid plant lover who is tired of the Phaelenopsis and likes more of a challenge.

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The Phaelenopsis orchid is the most sold orchid plant in the United States. What's not to love?

Orchids and orchids are available nationwide through Exotic Flowers. Contact us today.

Tags: Suzie Hearl Canale, Orchids, Orchid Plants

Exotic Flowers in Boston Now Carries Build a Bear Workshop Fun Packs

Posted by Rick Canale on Fri, Jan 06, 2012

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Exotic Flowers in Boston continues to bring in products that our clients know and trust. The Build a Bear Brand is known throughout Boston. Just in time for Valentine's Day, these cute little gift bears are a great addition to your Valentine's Day flower delivery.
build a bear fun pack resized 600 The Build-A-Bear Friendship Heart Series Fun Pack with Mini-Plush. Each pack contains a variety of fun items. One very exciting element that embraces the brand experience is the special heart included with each. Each heart color has a special trait (strength, love, courage, etc.). You'll also have instructions for adding extra special traits (e.g., rub it on your tummy to make sure it's never hungry, hold it in your hands and jump up and down to give it extra coordination, etc.). Then you place the heart in your furry friend to bring it to life*. It's very fun and very cute!
This product is also highly collectible. With 12 styles available on initial release and a variety of rarities, collectors will be looking for their favorites and the ultra-rares. 

Each Pack Includes:
* 4" Furry Friend
* 1 Friendly Heart (1of 6 friendship colors)
* Shirt and Customizers
* Trading Cards

* Online Code

* Collector's Guide

* Activities & More!

Just in time for Dad's to send along for their kids for Valentine's Day.
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Tags: Teddy Bears, Build a Bear, Valentine's Day

Exotic Flowers in Boston New Year's Resolutions for 2012

Posted by Rick Canale on Wed, Jan 04, 2012

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  • New Exterior Signage for the Exotic Flowers flagship store, design studio and garden center on American Legion Highway in Roslindale / Boston. These black and gold signs will include our telephone #, name, www.exoticflowers.com and highlight our partnership with FTD; reminding our clients that we send flowers worldwide.
  • 'Boots on the Street' - the staff at Exotic Flowers will be actively involved in the Boston community. Our sales staff will be seen throughout the Boston area asking for the sale and servicing our flower and plant buying fans.
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  • Our vision statement remains focused on 'Reaction Guaranteed' - we will also resonate our marketing message of 'Starting your own traditons.' We feel that creating memories is such an important part of everyone's lives. What better way than starting a tradition than incoporating the scents and sights of fresh flowers ?
  • A new eBook on how to plan your wedding. This eBook will take Boston area brides on a step by step process in planning their wedding.
  • A new children's book that focuses on the floral industry. We are hoping this book will return Exotic Flowers in Boston to the Floral Management Marketer of the Year.
funky flowers in boston

    Tags: Floral Management, New Years Resolutions, Marketing

    Exotic Flowers in Boston Nets Top Story from Floral Management

    Posted by Rick Canale on Mon, Jan 02, 2012

    The following notification has been taken from the Society of American Florists (SAF) Member Wake Up email on 12/31/11

     

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    Best of Floral Management’s Hands OnIf you think Sales Wake-Up is the only place where SAF members can get innovative ideas for increasing sales, then you likely are not reading the monthly Hands On column in SAF’s Floral Management magazine. It’s a treasure trove of best practices, management tips and, yes, sales ideas. As we bid 2011 farewell and get ready to ring in another year of Sales Wake-Ups, we want to pay tribute to you, our loyal readers, by gifting you with our top five sales-boosting stories from Hands On: 

    No-Fail NeW Year’s
    resolutioNs
    > Resolved to start 2012 on the right foot? Take a step forward
    with these practical changes, culled from a review of New Year’s
    resolutions for florists and small retailers.
    Invest a higher percentage of your marketing budget in
    packaging. One year ago, florist Rick Canale resolved to shift
    Yellow Pages ad dollars into monogramed bags and cellophane,
    as well as interior and exterior signage for Boston-based Exotic
    Flowers. The exterior signage, in development now to replace
    two illuminated “relics,” “will pay for itself the first year,” he said.
    “The new signs are grabbers.”
    Canale also updated the staff uniforms: “The polished look
    has made a huge difference in the psyche and approach of staff
    when we all dress in the same color” (maroon), he said. Even
    seasonal personnel will sport matching, logoed jackets for
    Valentine’s Day deliveries.
    ******

    Exotic Flowers in Boston remains an active marketer in the floral industry. We are proud to share our ideas. Honored that our ideas are shared with our colleagues. And Exotic Flowers in Boston is confident that our business ideas not only benefit our growth as a Boston Florist but benfit the entire floral industry.

    Stay tuned for more exciting marketing ideas from Boston's Premier Florist as we start planning a new entry for the Floral Management Marketer of the Year.

    Tags: SAF, Floral Management, Marketing

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