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Exotic Flowers in Boston

Go Vintage This Christmas

Posted by Rick Canale on Wed, Nov 13, 2019

 

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This season, what's old is new again. Rustic reds, burlap and copper accents, vintage trucks and lots of evergreen pine create a very merry vintage motif.

This season, we are reminded of what endures. This is our 89th Christmas as a family owned florist. We have endured. We are thankful for our traditions and thankful for you, our clients.

In partnership with Teleflora, we are proud to offer this Quaint Christmas Bouquet. This vintage container celebrates and honors all those who have purchased Christmas Trees from us.

Capture the quaint charm of a country Christmas with this vintage-inspired metal cube, arranged with lush holiday roses, fresh winter greens and festive decorations!

This vintage-inspired bouquet features red roses, white spray roses, red miniature carnations, white waxflower, flat cedar, noble fir, and oregonia. Delivered in a Merry Vintage Christmas Cube. Celebrate the timeless magic of Christmas with this vintage-inspired metal cube, bursting with charming holiday blooms!

 

Tags: Teleflora, Christmas Trees, Christmas, Christmas Flowers

Bear Themed Floral Christmas Arrangements

Posted by Suzie Canale on Wed, Dec 13, 2017

If you’re one for cuddling and canoodling around the fire, you’ll absolutely adore the new “Bear Themed Floral Extravaganza” many Boston florists are defining their holiday line with. Teddy bears are EVERYWHERE this Christmas, from stuffed animals being propped within centerpieces to bear designed containers showcase seasonal blooms.  These cute creatures are popping up in every inch of creative space that has designers quick on their feet to come up with new and interesting ideas to further market this trend.  Both children and adults can revel in the sweet popularity of teddy bears this December and if you’re looking for thoughts on how to create your own this season, here are some fun arts and crafts using flowers that will keep the whole family busy through Christmas.

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This is an expert level project but if you have the tenacity to try it- Go for it!  You’ll need a wedge of oasis that’s been carved into the shape of a bear and a bunch of small button pom-pom daisies.  Once the material has been formed, cut the flowers about 1 ½ inches long and stick the stem into the pre-soaked oasis.  Be careful not to put too many in one spot or leave holes in the back. Once the bear is complete, you can either put him in the middle of an arrangement or place him inside of a cup or bowl depending on the size.  Tie a red ribbon around his neck and you have a beautiful gift for someone special!


If the oasis teddy bear seems a bit too challenging, then here’s a great option that is easy-peasy to make.  Browse the shelves of discount stores such as Job Lot or Christmas Tree Shops since they almost always have a collection of teddy bear coffee mugs available for sale.  Once you’ve found the one that you prefer, take it home and fill it with seasonal blooms such as pine, red berries and red/white roses.  These make excellent presents for children and teachers which can be made quickly at a minimum cost.  Plus-they’ll have the perfect cup to enjoy hot cocoa when the weather turns cold!

Sometimes we think about ways to use a prop in the most complicating ways when a simple answer is standing right in front of our noses!  Those stunning Christmas trees you just purchased are going to need lots of trimming with decorations so why not use teddy bears as this year’s theme?  Again, shop local discount outlets for low cost teddies and stick them here and there throughout the branches or string them to make ornaments.  The kids will love the cuddly presentation and the effort you made to bring joy to them this holiday!

Tags: Teleflora, Christmas, Holidays, Christmas Flowers

Can a Super Model Sell Valentine's Day Flowers in Boston ?

Posted by Rick Canale on Wed, Jan 25, 2017

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Exotic Flowers in Boston is a proud partner of Teleflora. Our ability to send quality flowers and spectacular arrangements worldwide through their network makes Teleflora a perfect partner for our third generation Boston florist. Teleflora also offers our staff technology and marketing support as well. In 2011, Teleflora partnered with singer Faith Hill. The Faith Hill collection was a huge success for Exotic Flowers in Boston.
Teleflora set the stakes even higher. Choosing to get a little edgier, they enlisted Victoria's Secret lingerie model Adriana Lima to help sell flowers.
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Can a lingerie model sell flowers in Boston ? I think so. At least I know, Adriana can help Exotic Flowers in Boston sell more flowers. Adriana Lima like Exotic Flowers is all about Reaction Guaranteed. 
“The thing I love the most about this ad is that everything happens in a very intimate moment, in a romantic place,” Lima revealed. “Men will learn about the emotions women feel and how important a gift of flowers is to us on Valentine’s Day. I know you guys will like it.”
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Tags: Teleflora, Faith Hill, Valentine's Day, Adriana Lima

Christmas Flowers in Boston - What is Hot ?

Posted by Rick Canale on Wed, Dec 03, 2014

Exotic Flowers in Boston presents the newest and hottest arrangements for Christmas in 2015. Exotic Flowers has partnered with Teleflora and Thomas Kinkade to bring flower lovers in the Boston area some great gifts for Christmas. Reaction Guaranteed.


 

Designed with red roses, carnations, pinecones and evergreens, this dazzling flower arrangement can be delivered anywhere in the Boston area for $59.95. This festive arrangement arrives in a sparkling keepsake ornament vase by Teleflora and is designed in the Exotic Flowers design studio in Boston.

Plum is the new red for Christmas. Our Boston floral design team keeps seeing more requests for unusual holiday colors. This holiday arrangement is brimming with royal colors. Not only can Exotic Flowers hand deliver this arrangement in the Boston area, but also available nationwide via Teleflora for only $99.95.

 Thomas Kinkade floral arrangements by Teleflora are a huge floral tradition in Boston, Massachusetts and New England. Kinkade passed away recently and this stunning Christmas arrangement is sure to be Exotic Flowers in Boston's best selling holiday flower arrangement for 2015. Only $84.95, this Thomas Kinkade floral arrangement arrives with fragrant evergreens, miniature red roses, pine cones and a keepsake cottage inspired by the deceased artist. This Christmas tradition of flowers is available in all fifty states.

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The perfect Christmas hostess gift, this exciting bouquet of red and white roses in a dazzling mirrored cube is guaranteed to make spirits brighter. Simple, stylish, affordable ¬- better order one for yourself as well. The delightful holiday bouquet features red roses and white roses accented with assorted greenery. Retailing for $64.95, this Christmas flower arrangement is not only available in Boston but throughout the United States. Start your own tradition.


Tired of the three taper candle oblong centerpiece ? Step outside the box while celebrating tradition. Carols by Candlelight is the ideal gift for the one who has everything.

Tags: Thomas Kinkade, Teleflora, Christmas, Holidays, Christmas Flowers

What Happened to the Candy Stores in Boston ?

Posted by Rick Canale on Fri, Oct 18, 2013

candy stores resized 600 I was born in Boston in 1970 and grew up in Roslindale. As a child, we were fortunate enough to be able to walk or ride our bikes to our friends' houses, play baseball by ourselves at Healy Field and street hockey at Fallon Field. Our bikes were like our own cars and gave us a freedom that almost no Boston child can experience today. With a pocketful of change, we could go to the local store and fill our pockets with bubble gum, baseball cards, candy cigarettes, and jaw breakers. Stores like the Town Spa, Florence Street Variety and many other corner stores kept a close eye on all of us as we gazed at all the goodies under the glass.

Imagine seeing a kid with a candy cigarette today. Not only not cool, but you would think it was a joint. Candy stores today are few and far between and the ones we find today are like Candy Kitchen in Delaware. candy kitchen rehoboth resized 600

While the average corner store candy sale was less than a dollar, a candy store today must average twenty dollars per transaction to stay in business. As we appoach Sweetest Day on October 19th, 2013 we are reminded how candy stores have innovated and struggled to remain relevant.

Sweetest Day is celebrated on the third Saturday of October. In 1921, a group of Cleveland candy makers brought the event to the public. The idea is to celebrate someone sweet with something sweet. Sweetest Day was started to gain some commercial recognition for the confectioner's craft and flourishes in cities like Cleveland and Detroit. Although not that popular in Boston or New York, many college students will bring their traditions to the northeast to celebrate loved ones with candy, cards and even flowers. Why not start your own tradition and this Sweetest Day ?

At Exotic Flowers in Boston, we admire those trailblazing confectioners of Cleveland. As smart businessmen, they grouped together to keep their business relevant. Florists throughout the world can learn from these men. Teleflora makes an attempt with National Make Someone Smile Week and FTD tries with Good Neighbor Day. In 2013, the floral industry needs some trailblazing flower shops to adopt an idea to keep our business relevant.

 

Tags: Chocolates, Sweetest Day, Teleflora, FTD, Holidays

New Release: Halloween Flowers, The Spooky Surprise Bouquet

Posted by Rick Canale on Mon, Sep 30, 2013

halloween flowers in Boston resized 600Just in time for Halloween parties in Salem, Boston and New England, Exotic Flowers in Boston has partnered with Teleflora of Los Angeles to offer the Spooky Surprise Bouquet. 

This festive arrangement arrives in a ceramic keepsake pumpkin and serves as a great conversation piece. The fresh arrangement features miniature roses, safflower and curly willow along with a spooky ghost. Available in Boston for same day delivery, Exotic Flowers can also send this flower arrangement nationwide.

The Spooky Surprise Bouquet retails for $59.95, $74.95 (as shown) and $89.95. 

Tags: Halloween Flowers, Halloween Decorating, Teleflora, Boston Flower Delivery, Party Flowers

Major Floral Industry Trends and How Exotic Flowers in Boston Responds

Posted by Rick Canale on Mon, Feb 25, 2013

In the February 2013 issue of Floral Finance magazine, Teleflora chairman and floral industry icon, Tom Butler discusses four major trends that he sees affecting the retail floral industry.

1. Technology-Aided Sales

mobile website exotic flowers resized 600Butler discusses how the internet, mobile phones and a florist's point-of-sale (POS) system are used as tools to generate sales. Butler notes that consumers are placing more and more purchases online. He notes that a florist's website generates an important part of the sales mix. At Exotic Flowers, www.exoticflowers.com is not only a visual masterpiece, but is updated daily with new items as well scintillating blog content. The Exotic Flowers website now represents more than ten percent of our gross sales and an additional one third of all phone orders use the site as a dynamic catalog. 

Butler also mentions the prevalence of smart phones in society. The Exotic Flowers website is mobile friendly and used by many of our clients on the go. We also work closely with Foursquare, Yelp and Facebook offering check in specials.

Butler's third point on technology focuses on the florist's POS system. Exotic Flowers has been using the RTI system since 1991. Teleflora's RTI system is used by the busiest florists in the country. For more than twenty years, Exotic Flowers has been on the cutting edge of floral technology. We were among the first florists to email order and delivery confirmations to clients. The RTI system is also PCI compliant, knowing that your credit card numbers meet the highest security.

2. Later Holiday Volume

As noticed by all florists, consumers are waiting longer and longer to make their holiday floral purchases. These last minute orders add a ton of stress to the local florist. Exotic Flowers in Boston has been seeing this trend for years and has been pro-active in reviewing previous year sales so that we are ready and able to fulfill as many last minute requests from our best flower buying clients as possible.

3. Increased Demand for Customer Service

This is a no brainer at Exotic Flowers in Boston. We have made a concerted effort in the oast five years to really focus on customer service. Customer service in the floral industry is a continuing education. Our staff participates weekly in the #custserv chat on Twitter. We have improved our signage, uniforms and packaging. Our store and vehicles remain clean and our technology us updated regulary.

We also continue to educate ourselves on customer service through role planning and by reading customer service books like Lou Imbriano's Winning the Customer and Micah Solomon's high-tech, high-touch customer service. customer service book

4. Lack of Awareness that Retail Florists Send Orders Across the Nation and Around the World. 

Butler says, that "consumers have not been reminded enough of this service,". Exotic Flowers in Boston has been sending flowers worldwide for decades. Our endpoints are strong and we work on our list every day so that our clients know they are in good hands whether they send from Boston to Belgium or Miami to Milan. We have even added new signs in 2012 with the FTD logo to remind clients that we send flowers worldwide and offer same day delivery.

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Staying on top of these four major floral industry trends has kept Exotic Flowers as Boston's Premier Florist.

 

Tags: FTD Florist in Boston, Florist Massachusetts, Top Teleflora Member, Teleflora, FTD, Floral Studies, Holidays

A Poem by Flower Design Legend Rich Salvaggio

Posted by Rick Canale on Thu, Dec 13, 2012

Holiday Poem Holiday Happiness by Rich Salvaggio

Snow-softened landscapes

And poinsettias brighten the spirit

Flames cavorting in the hearth

With boughs of holly draped along the mantel

And mistletoe dangling, tempting

Capturing kisses, giggles, and sparks!

 

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“Reprinted with permission from Flowers And Profits – Rich Salvaggio”

 

Tags: Poinsettia, Poetry, Teleflora, Christmas Trees, Christmas

The Floral Industry Steps Up with Breast Cancer Awareness

Posted by Rick Canale on Fri, Oct 19, 2012

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From the NFL's pink wristbands, cleats, and gloves to Major League Baseball's pink bats, the Energizer Pink Bunny, mega brands in America have stood in support of Breast Cancer Awareness. This awareness makes a huge effort in helping save lives, this branding reminds everyone how important to be screened regularly.

Floral industry leaders like Teleflora, FTD and 1-800-Flowers have also shown their support as well for creating awareness. Each industry titan has created a product to help increase awareness.

Teleflora has created the Pink Hope and Courage Bouquet. teleflora breast cancer resized 600Exotic Flowers in Boston is a Teleflora member and is proud to stand with our partner in supporting Breast Cancer Awareness.

FTD offers both a calla lily plant and an azalea plant to help increase Breat Cancer awareness. ftd breast cancer resized 600Exotic Flowers in Boston is a longstanding member of FTD and is honored that FTD has chosen two items to show their support of breast cancer awareness.

1800flowers really comes through and offer four items to help increase awareness. Two edible items, one floral and one spa kit. 1800flowers roses boston resized 600 Although Exotic Flowers in Boston is not a members of 1800flowers Bloomnet group. Please know that we are in support of their program and can also send a replica of their pink rose arrangement anywhere in the Boston area to support Breast Cancer Awareness.

Tags: 1800flowers, Breast Cancer Awareness, Teleflora, FTD, Football

What is National Make Someone Smile Week ?

Posted by Rick Canale on Sun, Jul 22, 2012

Happy Flowers in Boston 

Sponsored by Telelfora, National Make Someone Smile Week 2012 (July 22 thru 28), is all about making others happy with the gift of flowers. Throughout the country thousands of local florists will deliver more than 30,000 smiley face mug arrangements. Scientific studies guarantee that flowers make people happy.

Of these 30,000 bright colored fresh flower arrangements, some will go to hospital patients, foster care children, Meals on Wheels residents and nursing home residents. As a National Account in good standing with Teleflora, the staff at Exotic Flowers is honored to be associated with this humanitarian program.

The 2005 Rutgers University study: 

Research Findings

A team of researchers explored the link between flowers and life satisfaction in a 10-month study of participants' behavioral and emotional responses to receiving flowers. The results show that flowers are a natural and healthful moderator of moods.

    1. Flowers have an immediate impact on happiness. All study participants expressed "true" or "excited" smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups.
    2. Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.
    3. Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.

    "Common sense tells us that flowers make us happy," said Dr. Haviland-Jones. "Now, science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well being."

    Tags: Rutgers Floral Study, Floral Design, Make Someone Smile Week, SAF, Teleflora

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