Exotic Flowers - We Deliver Flowers in Boston

Can a Super Model Sell Valentine's Day Flowers in Boston ?

Posted by Rick Canale on Wed, Jan 25, 2017

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Exotic Flowers in Boston is a proud partner of Teleflora. Our ability to send quality flowers and spectacular arrangements worldwide through their network makes Teleflora a perfect partner for our third generation Boston florist. Teleflora also offers our staff technology and marketing support as well. In 2011, Teleflora partnered with singer Faith Hill. The Faith Hill collection was a huge success for Exotic Flowers in Boston.
Teleflora set the stakes even higher. Choosing to get a little edgier, they enlisted Victoria's Secret lingerie model Adriana Lima to help sell flowers.
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Can a lingerie model sell flowers in Boston ? I think so. At least I know, Adriana can help Exotic Flowers in Boston sell more flowers. Adriana Lima like Exotic Flowers is all about Reaction Guaranteed. 
“The thing I love the most about this ad is that everything happens in a very intimate moment, in a romantic place,” Lima revealed. “Men will learn about the emotions women feel and how important a gift of flowers is to us on Valentine’s Day. I know you guys will like it.”
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Tags: Teleflora, Faith Hill, Valentine's Day, Adriana Lima

Christmas Flowers in Boston - What is Hot ?

Posted by Rick Canale on Wed, Dec 03, 2014

Exotic Flowers in Boston presents the newest and hottest arrangements for Christmas in 2015. Exotic Flowers has partnered with Teleflora and Thomas Kinkade to bring flower lovers in the Boston area some great gifts for Christmas. Reaction Guaranteed.


 

Designed with red roses, carnations, pinecones and evergreens, this dazzling flower arrangement can be delivered anywhere in the Boston area for $59.95. This festive arrangement arrives in a sparkling keepsake ornament vase by Teleflora and is designed in the Exotic Flowers design studio in Boston.

Plum is the new red for Christmas. Our Boston floral design team keeps seeing more requests for unusual holiday colors. This holiday arrangement is brimming with royal colors. Not only can Exotic Flowers hand deliver this arrangement in the Boston area, but also available nationwide via Teleflora for only $99.95.

 Thomas Kinkade floral arrangements by Teleflora are a huge floral tradition in Boston, Massachusetts and New England. Kinkade passed away recently and this stunning Christmas arrangement is sure to be Exotic Flowers in Boston's best selling holiday flower arrangement for 2015. Only $84.95, this Thomas Kinkade floral arrangement arrives with fragrant evergreens, miniature red roses, pine cones and a keepsake cottage inspired by the deceased artist. This Christmas tradition of flowers is available in all fifty states.

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The perfect Christmas hostess gift, this exciting bouquet of red and white roses in a dazzling mirrored cube is guaranteed to make spirits brighter. Simple, stylish, affordable ¬- better order one for yourself as well. The delightful holiday bouquet features red roses and white roses accented with assorted greenery. Retailing for $64.95, this Christmas flower arrangement is not only available in Boston but throughout the United States. Start your own tradition.


Tired of the three taper candle oblong centerpiece ? Step outside the box while celebrating tradition. Carols by Candlelight is the ideal gift for the one who has everything.

Tags: Thomas Kinkade, Teleflora, Christmas, Holidays, Christmas Flowers

What Happened to the Candy Stores in Boston ?

Posted by Rick Canale on Fri, Oct 18, 2013

candy stores resized 600 I was born in Boston in 1970 and grew up in Roslindale. As a child, we were fortunate enough to be able to walk or ride our bikes to our friends' houses, play baseball by ourselves at Healy Field and street hockey at Fallon Field. Our bikes were like our own cars and gave us a freedom that almost no Boston child can experience today. With a pocketful of change, we could go to the local store and fill our pockets with bubble gum, baseball cards, candy cigarettes, and jaw breakers. Stores like the Town Spa, Florence Street Variety and many other corner stores kept a close eye on all of us as we gazed at all the goodies under the glass.

Imagine seeing a kid with a candy cigarette today. Not only not cool, but you would think it was a joint. Candy stores today are few and far between and the ones we find today are like Candy Kitchen in Delaware. candy kitchen rehoboth resized 600

While the average corner store candy sale was less than a dollar, a candy store today must average twenty dollars per transaction to stay in business. As we appoach Sweetest Day on October 19th, 2013 we are reminded how candy stores have innovated and struggled to remain relevant.

Sweetest Day is celebrated on the third Saturday of October. In 1921, a group of Cleveland candy makers brought the event to the public. The idea is to celebrate someone sweet with something sweet. Sweetest Day was started to gain some commercial recognition for the confectioner's craft and flourishes in cities like Cleveland and Detroit. Although not that popular in Boston or New York, many college students will bring their traditions to the northeast to celebrate loved ones with candy, cards and even flowers. Why not start your own tradition and this Sweetest Day ?

At Exotic Flowers in Boston, we admire those trailblazing confectioners of Cleveland. As smart businessmen, they grouped together to keep their business relevant. Florists throughout the world can learn from these men. Teleflora makes an attempt with National Make Someone Smile Week and FTD tries with Good Neighbor Day. In 2013, the floral industry needs some trailblazing flower shops to adopt an idea to keep our business relevant.

 

Tags: Chocolates, Sweetest Day, Teleflora, FTD, Holidays

New Release: Halloween Flowers, The Spooky Surprise Bouquet

Posted by Rick Canale on Mon, Sep 30, 2013

halloween flowers in Boston resized 600Just in time for Halloween parties in Salem, Boston and New England, Exotic Flowers in Boston has partnered with Teleflora of Los Angeles to offer the Spooky Surprise Bouquet. 

This festive arrangement arrives in a ceramic keepsake pumpkin and serves as a great conversation piece. The fresh arrangement features miniature roses, safflower and curly willow along with a spooky ghost. Available in Boston for same day delivery, Exotic Flowers can also send this flower arrangement nationwide.

The Spooky Surprise Bouquet retails for $59.95, $74.95 (as shown) and $89.95. 

Tags: Halloween Flowers, Halloween Decorating, Teleflora, Boston Flower Delivery, Party Flowers

Major Floral Industry Trends and How Exotic Flowers in Boston Responds

Posted by Rick Canale on Mon, Feb 25, 2013

In the February 2013 issue of Floral Finance magazine, Teleflora chairman and floral industry icon, Tom Butler discusses four major trends that he sees affecting the retail floral industry.

1. Technology-Aided Sales

mobile website exotic flowers resized 600Butler discusses how the internet, mobile phones and a florist's point-of-sale (POS) system are used as tools to generate sales. Butler notes that consumers are placing more and more purchases online. He notes that a florist's website generates an important part of the sales mix. At Exotic Flowers, www.exoticflowers.com is not only a visual masterpiece, but is updated daily with new items as well scintillating blog content. The Exotic Flowers website now represents more than ten percent of our gross sales and an additional one third of all phone orders use the site as a dynamic catalog. 

Butler also mentions the prevalence of smart phones in society. The Exotic Flowers website is mobile friendly and used by many of our clients on the go. We also work closely with Foursquare, Yelp and Facebook offering check in specials.

Butler's third point on technology focuses on the florist's POS system. Exotic Flowers has been using the RTI system since 1991. Teleflora's RTI system is used by the busiest florists in the country. For more than twenty years, Exotic Flowers has been on the cutting edge of floral technology. We were among the first florists to email order and delivery confirmations to clients. The RTI system is also PCI compliant, knowing that your credit card numbers meet the highest security.

2. Later Holiday Volume

As noticed by all florists, consumers are waiting longer and longer to make their holiday floral purchases. These last minute orders add a ton of stress to the local florist. Exotic Flowers in Boston has been seeing this trend for years and has been pro-active in reviewing previous year sales so that we are ready and able to fulfill as many last minute requests from our best flower buying clients as possible.

3. Increased Demand for Customer Service

This is a no brainer at Exotic Flowers in Boston. We have made a concerted effort in the oast five years to really focus on customer service. Customer service in the floral industry is a continuing education. Our staff participates weekly in the #custserv chat on Twitter. We have improved our signage, uniforms and packaging. Our store and vehicles remain clean and our technology us updated regulary.

We also continue to educate ourselves on customer service through role planning and by reading customer service books like Lou Imbriano's Winning the Customer and Micah Solomon's high-tech, high-touch customer service. customer service book

4. Lack of Awareness that Retail Florists Send Orders Across the Nation and Around the World. 

Butler says, that "consumers have not been reminded enough of this service,". Exotic Flowers in Boston has been sending flowers worldwide for decades. Our endpoints are strong and we work on our list every day so that our clients know they are in good hands whether they send from Boston to Belgium or Miami to Milan. We have even added new signs in 2012 with the FTD logo to remind clients that we send flowers worldwide and offer same day delivery.

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Staying on top of these four major floral industry trends has kept Exotic Flowers as Boston's Premier Florist.

 

Tags: FTD Florist in Boston, Florist Massachusetts, Top Teleflora Member, Teleflora, FTD, Floral Studies, Holidays

A Poem by Flower Design Legend Rich Salvaggio

Posted by Rick Canale on Thu, Dec 13, 2012

Holiday Poem Holiday Happiness by Rich Salvaggio

Snow-softened landscapes

And poinsettias brighten the spirit

Flames cavorting in the hearth

With boughs of holly draped along the mantel

And mistletoe dangling, tempting

Capturing kisses, giggles, and sparks!

 

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“Reprinted with permission from Flowers And Profits – Rich Salvaggio”

 

Tags: Poinsettia, Poetry, Teleflora, Christmas Trees, Christmas

The Floral Industry Steps Up with Breast Cancer Awareness

Posted by Rick Canale on Fri, Oct 19, 2012

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From the NFL's pink wristbands, cleats, and gloves to Major League Baseball's pink bats, the Energizer Pink Bunny, mega brands in America have stood in support of Breast Cancer Awareness. This awareness makes a huge effort in helping save lives, this branding reminds everyone how important to be screened regularly.

Floral industry leaders like Teleflora, FTD and 1-800-Flowers have also shown their support as well for creating awareness. Each industry titan has created a product to help increase awareness.

Teleflora has created the Pink Hope and Courage Bouquet. teleflora breast cancer resized 600Exotic Flowers in Boston is a Teleflora member and is proud to stand with our partner in supporting Breast Cancer Awareness.

FTD offers both a calla lily plant and an azalea plant to help increase Breat Cancer awareness. ftd breast cancer resized 600Exotic Flowers in Boston is a longstanding member of FTD and is honored that FTD has chosen two items to show their support of breast cancer awareness.

1800flowers really comes through and offer four items to help increase awareness. Two edible items, one floral and one spa kit. 1800flowers roses boston resized 600 Although Exotic Flowers in Boston is not a members of 1800flowers Bloomnet group. Please know that we are in support of their program and can also send a replica of their pink rose arrangement anywhere in the Boston area to support Breast Cancer Awareness.

Tags: 1800flowers, Breast Cancer Awareness, Teleflora, FTD, Football

What is National Make Someone Smile Week ?

Posted by Rick Canale on Sun, Jul 22, 2012

Happy Flowers in Boston 

Sponsored by Telelfora, National Make Someone Smile Week 2012 (July 22 thru 28), is all about making others happy with the gift of flowers. Throughout the country thousands of local florists will deliver more than 30,000 smiley face mug arrangements. Scientific studies guarantee that flowers make people happy.

Of these 30,000 bright colored fresh flower arrangements, some will go to hospital patients, foster care children, Meals on Wheels residents and nursing home residents. As a National Account in good standing with Teleflora, the staff at Exotic Flowers is honored to be associated with this humanitarian program.

The 2005 Rutgers University study: 

Research Findings

A team of researchers explored the link between flowers and life satisfaction in a 10-month study of participants' behavioral and emotional responses to receiving flowers. The results show that flowers are a natural and healthful moderator of moods.

    1. Flowers have an immediate impact on happiness. All study participants expressed "true" or "excited" smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups.
    2. Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.
    3. Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.

    "Common sense tells us that flowers make us happy," said Dr. Haviland-Jones. "Now, science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well being."

    Tags: Rutgers Floral Study, Floral Design, Make Someone Smile Week, SAF, Teleflora

    Boston's Exotic Flowers Featured in Floriology Magazine

    Posted by Rick Canale on Fri, May 18, 2012

    At Exotic Flowers in Boston, we actively contribute to floral associations. We are members of FTD, Teleflora and the Society of American Florists, (SAF). We exchance ideas with our colleagues and are always looking to learn so that we may remain Boston's Premier Florist.

    Recently, Exotic Flowers and myself were featured in Bloomnet Magazine floriology. Below is the article in its entirety written by Fred Russell in April 2012 edition.

    Exotic Flowers floriology

    From Facebook to Twitter and everything in between Rick Canale is LinkedIn to everything social.

     

    Rick of Exotic Flowers inBostonis a third generation florist and an industry leader in using social media to help promote his business. Growing up in theBostonarea Rick would help out his parents Sonny and Marie doing a little bit of everything. After attendingBostonCollegeas Liberal Arts major in the early 90’s, Rick went to work full time at the family business that started over 50 years ago.

     

    “Most of our marketing is reinforcing our current clientele”, says Rick. “We combine an aggressive direct mail marketing plan and mix in social media to remain relevant and top of mind”, he adds. Rick sees his new customers result mostly from referral business and a lot from local search engines like Google, Yelp and Foursquare. Because Rick looks at his current customers as an avenue for getting new ones he consistently targets them on different platforms to stay relevant and keep people talking about them.

     

    When it comes to social media Rick was an early adapter and could foresee the movement coming quickly. “You have to collect ‘likes’ on your Facebook page like baseball cards”, says Rick. Between his Facebook friends and Twitter followers Rick has well over 1,000 contacts. This is a lot of potential consumers at your fingertips that can be easily reached at a moments notice. Rick is also very active on his blog (http://blog.exoticflowers.com/) which attracts 6,000 unique visitors a month and tries to reach out to his customers via a social avenue three to five times a week. “I write about everything; from social issues, what’s going on inBoston, baseball or top five movies of the week”, says Rick. “You don’t always want to make it about you and be to self serving, you just want to be out there so people see your name”. Rick likens it to a Presidential Campaign, “it’s all about shaking hands and kissing babies!”

     

    Rick also monitors closely what people are saying about his shop. He uses Hubspot (www.hubspot) to monitor activity. He gets a notification that his shop name is being mentioned somewhere. “I jump right in and answer questions, talk about the shop and they’re floored to get that quick reaction”. He also monitors what his contemporaries are blogging and follows them on Twitter. “You can always learn from what other people are doing and see if I’m missing anything. I also find a lot of inspiration by looking at what my peers are doing”.

     

    One of the things Rick has asked himself is how do you keep your website and social customer’s loyal? “When we get a first time order on a website order we send the customer a hand written note thanking them for our business”. Rick also sends a personal business card, not just one with the store name to give it a more personal touch. Rick also stays away from discounting and feels it’s unnecessary because they always have great products and are always competitively priced and once you discount your customers will expect it. “There’s no way I’m going to compete with someone selling $9.99 rose and that’s not what we’re about.

    Rick plans on continuing to use social media in his marketing plan and thinks Twitter is still in its beginning is about to boom. Rick suggests the Twitter community is just another form of blogging and a great way to catch a customer’s attention with a quick, catchy message. As far as another recent social phenomena—Pinterest, Rick compares it to a coffee table book. “Everybody loves coffee table books, but how often do you read them?” With the recent fascination Rick will observe it’s progress and develop a presence down the road.

     

    Be sure to follow Rick on Twitter @RickCanale!

     

    Owner: Rick Canale

     

    Shop: Exotic Flowers

     

    Location:Boston,Mass.

     

    Employees: 10 full time

     

    Established: 1957

     

     

    Tags: SAF, Teleflora, FTD, Rick Canale, Florist Blogger

    Customer Service for Florists is About Doing What is Right

    Posted by Rick Canale on Wed, May 16, 2012

    boston graduation flowers resized 600 Having been a Boston florist for more than seventy five years, Exotic Flowers has seen our share of mistakes and mishaps. We have made some errors along the way and have witnessed some of the best ecuadorian roses wilt without explanation. As a top florist in Boston, we have a responsibility to our clients. If things go wrong, we make them right. When people buy flowers, they are often sending their emotions.

    graduation flowers in boston resized 600 At Exotic Flowers in Boston, we send thousands of our orders around the world. We have a great list of florists who we send flowers to for our clients. These florists practice the same customer service skills as Exotic Flowers and send similar outstanding flowers arrangements as well. These florists like Exotic Flowers are in high demand and sell out fast. Sometimes like Valentine's Day and Mother's Day we use other flower shops to get your last minute orders out. Sometimes these shops mess up.

    For example, we recently used a flower shop in Lithonia, Georgia. We were assured by the owner Victoria that our delivery was in good hands. Guess what ? Victoria messed up and lost the order and the delivery did not get made. Everyone makes mistakes, but owning up to them is key to making things right. Victoria was truly sorry, but had no clue how to make things right. Victoria should have offered a new arrangement at no charge. Alas she did not. At Exotic Flowers, we stepped up; refunded the customer, paid for the price of replacement and sent the sender a box of Godiva of chocolates. It was not in the name of saving the customer, but in the name of doing the right thing.

    The sender even kindly sent this note us: "Thank you for your courtesy. My mother was really pleased to receive her flowers. They are beautiful. 

    You are very much appreciated. And you have our continued support. 

    Regards

    Elizabeth"

    Sometimes our staff may be rushed and under stress and may be referred to as The Surly Florists in Boston. Everything we do at Exotic Flowers is about doing what is right. We are a member of the community. 

    Tags: Customer Relationships, Teleflora, Worldwide Flowers, Surly Florist, Customer Service

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